KoMarketing Associates

MARCH 1, 2018

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Tons of GDN views and clicks come from YouTube: YouTube is king for video ads, but it’s also responsible for a large percentage of Google’s display inventory.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

APRIL 27, 2017

AdWords Customer Match. Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

MARCH 15, 2016

Advertise on YouTube. One great thing about YouTube is that almost everyone uses it, on almost every platform. Mobile YouTube views are up 100 percent year over year, and overall watch time is currently up 60 percent year over year, according to YouTube’s official statistics page. Final Thoughts.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

NOVEMBER 1, 2016

All relevant information should be completed, along with applicable photos and media (including YouTube channel connection if appropriate). Google AdWords Ad Extensions. As indicated in Google AdWords, ad extensions show extra information (“extending” from text ads) about the business. How To Manage This Result. Final Thoughts.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

KoMarketing Associates

MAY 22, 2014

Here’s a closer look at all three of these platforms, as well as some key features each one has to offer: Google AdWords. Google AdWords has already played a huge role in mobile app advertising. The ads will not only appear to users in apps, but also on Google’s Display Network and YouTube, giving a company’s message more reach.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. This past year, we saw Google continue to separate itself, and its users, from Google+ and promoting platform activity. Mobilegeddon.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Trade Show Appointments. Generate Leads for Exports. Leverage Technical Support.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120