Anything Goes Marketing

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Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Here is a clip I found on Youtube. They don't seem to have any Google AdWords that are specific to this campaign. Bob Kent by Bluecoat Systems (by far the funniest - why is it not on YouTube?) Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube. You can check it out at www.whohiredbob.com.

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Better show up on the first page or go home

Anything Goes Marketing

While this may mean that search engines are able to provide more and more relevant data in teh first few pages or that users don't have the patience to keep searching, it probably means the following: Google AdWords sponsored this study SEO firms sponsored this study The Bill and Melinda Gates Foundation sponsored this study.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. For example, if the conversion rate of a Google AdWords campaign is failing as the effort to turn these "inquiries" into MQLs (marketing qualified leads) is too expensive and takes too long, remove it.