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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

they spend on AdWords. Earned Media/WOM trumps all. When it comes to a PPC campaign, PowerTraffic states that brands make $3 in revenue on every $1.60 Another study found that influencer campaigns bring in 11 times the ROI of traditional advertising.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

PPC, (or Pay-Per-Click) is an advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook), and pays that venue each time a visitor clicks on the ad. 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.). 96) Workflow. 96) Workflow.