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Google and the Parable of the Turkey

WebMarketCentral

On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. If they are running an AdWords campaign, Google knows which keywords the company thinks are important and how highly the company values each term (through its bids) as well as which keywords are really effective.

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Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. You never correct yourself.

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

The top menu and right sidebar box make it simple to narrow your search to the entire web, just your PC, or Wikipedia, as well as by related terms, site type, media type and other criteria. Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features.

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Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications." tags: interactive PR, Web 2.0

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