WebMarketCentral

AUGUST 31, 2009

Track “micro-conversions” like white paper downloads, flash video views, repeat visits, etc. tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

DECEMBER 29, 2008

Government stuff, on AdWords. Sweet new white paper to go along with it as well. Two months down the road, the AdWords campaign was in trouble. I know how to play good cop / bad cop with an AdWords report. I was used to people not smoking in my office. I've got another job for you," she purred. Went great.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. That's every 14.4 Interesting concept.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

OCTOBER 9, 2007

To optimize the results of a Google AdWords, Yahoo! White papers, reports, free trials, product videos and other relevant offers are a powerful inducement for B2B lead generation. Search Marketing or other SEM program, start with best practices in search engine marketing. Offer an incentive for response. Test, test, test.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

DECEMBER 22, 2009

The action isn't always a sales pitch, but is a request to do something more than extends the relationship, such as following you on Twitter or Facebook, tweeting your blog post, subscribing, or downloading an e-book or white paper.

RSS 20

RSS Best Practices Business Adwords 20