The Point

JANUARY 30, 2018

A simple, well-crafted white paper – one that speaks to a pressing issue in the marketplace – can put you on the map, generate buzz, and be the foundation to a highly effective demand generation strategy. Plus, you can repurpose that same white paper into blog posts, slide shares, infographics, and more.

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Demand Generation Agencies Demand Generation Demand Generation 168

The Point

MAY 18, 2016

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. To download a free white paper on this same topic, click here.

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Paid Search Agency Adwords B2B Click Rate 113

The Point

DECEMBER 12, 2014

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. Provide a full and complete description of whatever it is you’re promoting – a demo, a white paper, a Webinar, a free download.

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Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

FEBRUARY 24, 2015

Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” You’ll understand which keywords are responsible for driving desired actions, as well as which terms only drive costs without the desired pay-off. For a free copy, click here.

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Paid Search Agency Cost Per Click SEM Adwords 100

The Point

JUNE 16, 2015

Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Adapted from the white paper, “Top 10 B2B Paid Search Mistakes – Why Your Google AdWords Campaign Isn’t Working & What to Do About It”.

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PPC Paid Search Agency Adwords Campaigns 100

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. It’s a relatively safe assumption that he or she is already “sold.” For Webinars, include a photo of the speaker.)

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Point

JUNE 8, 2016

Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.

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Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100