The Point

FEBRUARY 16, 2017

Add the offer to the ad rotation in your Google AdWords campaign. You could extend the campaign even further by repurposing the analyst report into a Webinar, a blog post, an infographic, etc. Option 1: You can dial up an email and blast it out to your prospect database. Or Option 2: • Send an email to your database. •

Campaigns 223

Campaigns Email Marketing Banner Ads Work Management 223

The Point

JANUARY 30, 2018

Inbound tactics (Google AdWords, LinkedIn ads, Content Syndication ) increase the chances that someone trying to solve the very problem you can address will find you and engage with your company. Go Easy on Webinars. I struggle to understand why so many start-ups are so infatuated with Webinars.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

The Point

JANUARY 24, 2017

Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”. Google AdWords – place ads on AdWords using the show name (and variations) as keywords.

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

DECEMBER 12, 2014

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. Provide a full and complete description of whatever it is you’re promoting – a demo, a white paper, a Webinar, a free download.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

JANUARY 6, 2014

Speaking of infographics, they’re also an easy way to get more mileage out of existing content like a Webinar or industry survey. And infographics can be highly effective at capturing early stage prospects or mixing up the content in your nurturing stream. Find old content and update/repurpose/recycle.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. For Webinars, include a photo of the speaker.) It’s a relatively safe assumption that he or she is already “sold.”

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113