Customer Experience Matrix

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. nurture campaigns), and share leads with a CRM system like Salesforce.com.

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Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

The only one I personally see as important to a large number of marketers in the immediate future is the Webinar integration, because Webinars are widely popular and integration makes the marketer’s life significantly easier. This brings us back to features. The question is which of these features will turn out to be really essential.