Marketing Insider Group

MARCH 10, 2021

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. There are various AdWords ads, but the most common appear within the SERPs. Shopping is a paid placement similar to AdWords. Site Links.

SERP 273

SERP Paid Search Agency Features Companies 273

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. However, documentary-style videos are an engaging and immersive way to drive conversions. These videos seamlessly show how each establishment’s bottom lines and customer experiences have benefited from the partnership with Uber Eats.

Video Marketing 138

Video Marketing B2B Marketing Conversion Advertising Agencies 138

LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. Google AdWords…whaaaat? Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords. The ever-growing popularity of Google AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

Moz

NOVEMBER 22, 2018

Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. Video Transcription Hi, my name is Dana DiTomaso. So I'm going to talk about four things today that you can learn from AdWords, and really these are easy things to get into in AdWords.

Adwords 55

Adwords SEO Paid Search Agency Click Rate 55

Hubspot

AUGUST 17, 2017

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost? What is a Google AdWords Ad Extension? This is where ad extensions come in. Call extensions. Location extensions.

Adwords 75

Adwords Cost Per Click Paid Search Agency Google 75

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video. Perhaps include a button within the video for CTA offers.

Adwords 100

Adwords Features Google Lead Scoring 100

NuSpark Consulting

APRIL 22, 2012

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms.

Landing Pages 100

Landing Pages Adwords Keywords Research 100

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100

Adwords Tips PPC Tactics 100

Hubspot

MARCH 6, 2017

A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The end result?

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Leverage high-quality and engaging content, such as blog posts and videos, to establish your brand’s voice and authority.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Zoominfo

OCTOBER 5, 2021

Write with Classic Hollywood Elements – Hewlett Packard HP’s video “The Wolf” tackles a topic that has the potential to seem dry and uninteresting: printer security. Sure, you might not have the budget to feature Hollywood stars in your videos, but you can still learn a lot from HP’s unique approach to B2B storytelling.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

LeadSquared

JUNE 4, 2013

In my previous blog post on Google Adwords Ad Extensions , I talked about Product Extensions and its benefits. But as Adwords users, you all must be familiar with the fact that Product Extensions are no more active. So let’s see how Adwords Product Listing Ads work: Check out the image below! Go to Setting > Adwords.

Adwords 52

Adwords Product Ads CPC 52

NuSpark Consulting

NOVEMBER 29, 2013

For the purpose of this video post, I hone in on using Advanced search to find prospects, and briefly show how to engage with an important 2 nd connection using tools and best practices. Audio/Video Social Media Video Posts' Saving searches of target prospects and using LinkedIn as a CRM. Take a look- only 12 minutes. . .

Video Marketing 100

Video Marketing Features Adwords Social Media 100

Hinge Marketing

FEBRUARY 23, 2018

In this video, Liz Harr explores some tools you should know about if you’re just getting started with SEO. . And lastly, you would wanna go to Google Adwords keyword planner. Google Adwords planner gives you low, medium, high for levels of difficulty. Getting the right audience to your content can be challenging. What is SEO?

SEO 48

SEO Video Marketing Tools Adwords 48

Webbiquity

MAY 12, 2015

The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

EMagine B2B Blog

DECEMBER 31, 2014

When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. eMagine is a Google Partner, meaning, that at least two members of our Digital Marketing team have passed two different Adwords exams. Make It Fun!

Marketing Analytics Tools 40

Marketing Analytics Tools Adwords Analytics Google 40

KoMarketing Associates

JUNE 26, 2018

More often than not you will also find Knowledge Graph results, perhaps images and video, and even paid search if the keyword is competitive enough. The following AdWords tactics should be considered in an effort to improve brand presence and provide opportunities for further B2B lead generation efforts. Branded Paid Search.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Directive Agency

APRIL 2, 2019

Click on it… You’re able to scroll through any specific point of the video that way. Here is the video above in blog format. Don’t miss a video! Now you don’t know if AdWords doesn’t work or if you hired the wrong vendor. We have complete control of AdWords and of the budget. Word by word. Retain more by reading?

PPC 68

PPC Paid Search Agency SEO Video Marketing 68

Vidyard

MARCH 22, 2016

Video is quickly becoming a default tool for marketers around the world. However, producing videos is only one part of the equation. A compelling video has a higher chance of driving business results, but compelling videos are ignored every day, getting little to no traffic. The New Adwords is Video.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Convince & Convert

AUGUST 14, 2012

Anyone can create a video and post it online, but creating an effective video that drives action is more science than art. Begin your video with a story that helps your customer see that you can relate to the problems they are struggling with. percent of viewers abandoned a video after 10 seconds , and 44.1

Video Marketing 144

Video Marketing Copyright Youtube Adwords 144

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. Video Marketing David Murdico David has consulting experience with T-Mobile, Bausch + Lomb, Tencent, Capcom, Pizza Hut, Atari, Dickies, and IBM. His posts cover all about video marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

SEPTEMBER 11, 2023

GenAI, as it’s affectionately called by those in the know, allows users to use simple text prompts to produce content like blog posts, book outlines, images, videos, music, and even complex software code. There are also powerful tools that allow for text to image and text to video creation. For video content creation, Runway.ml

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

Zoominfo

MARCH 26, 2018

For example, a lifestyle vlogger promoting a hair product at the start of their new video. They’ve used their Instagram account as a tremendous tool for visual storytelling, showcasing their work with captivating photos and videos. Google: Many of you are likely familiar with Google Adwords.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

InsightSquared

SEPTEMBER 20, 2018

For some great insight on how to humanize your coaching and develop as a leader, Simon Sinek has a great video on the topic. But what is interesting is that AdWords drove twice as many deals with 103, but at a much lower Value per Deal of only $7,792.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Directive Agency

APRIL 13, 2018

Don’t miss a video! Here is the video above in blog format. One of the best parts of AdWords is there’s so much data available. We think that these are critical KPIs for every AdWords marketer, manager, or even advertiser to look at. Within these KPIs, we looked at the following AdWords channels: Search.

Cost per Acquisition 40

Cost per Acquisition SEM Allocation Video Marketing 40

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Videos rank high in search results for appropriate keywords.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Vidyard

FEBRUARY 12, 2015

So you do your research, and you learn that video is the best way to engage audiences. Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

The Lead Agency

FEBRUARY 15, 2023

The Lead Agency has worked on a number of successful B2B AdWords campaigns. We are a Google Partner, with certifications from Google in all specialist applications of AdWords, including Search Advertising, Mobile Advertising, Display Advertising, Video Advertising and Google Shopping Ads.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

ATAK Interactive

JANUARY 10, 2021

Video transcription below: Welcome back to B2B Marketing Agency Insights. And many times, this stuff can be a little cookie-cutter: “ Well, if you choose this package, then we’ll do this much with Google Adwords, SEO, and social media. I’m your host, Austin LaRoche, CEO of ATAK Interactive.

Paid Search Agency 148

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 148

Directive Agency

MARCH 21, 2018

Here is the video above in blog format. Now, the cool part about these paid lists is that the keywords that they’re ranking for are also keywords oftentimes that we’re advertising on in AdWords. The big difference between paying for SEO and AdWords is the click-through rate. Hello, everyone! We got you.

Top of Funnel 40

Top of Funnel Sales Leads B2B Sales Lead Scoring 40

ATAK Interactive

JANUARY 7, 2021

Video transcription below: Welcome back to B2B Marketing Agency Insights. “ Well, if you choose this package, then we’ll do this much with Google Adwords, SEO, and social media. I’m your host, Austin LaRoche, CEO of ATAK Interactive. Here’s our $5,000 package, our $10,000 package, and our $15,000 package. ”

Paid Search Agency 148

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 148

Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Targeting options : The targeting ability of DSPs is more advanced than AdWords due to real-time bidding. AdWords functions on a CPC model.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 110