Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Make sure offer and URL is included with all videos.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

QuanticMind

MAY 11, 2018

Today there are so many different PPC targeting options available within Adwords and beyond it. For example, digital marketer, Ben Wood, has some actionable advice about distributing investment between social and search ads: 4 Advanced AdWords Audience Targeting Tactics. AdWords audience targeting. Step 2: Audience targeting.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

NuSpark Consulting

MARCH 3, 2016

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Here we go: Website. Have people link to it as a PDF. Third Party Email Lists.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Hubspot

JANUARY 29, 2020

Although you need a Google AdWords account to use this tool, which requires billing information, you never need to run a campaign or make a purchase to use the keyword planner tool. 43% of customers buy something they've seen on a YouTube ad. All you have to do is type in a competitor's URL in the keyword search bar.

Keywords 96

Keywords Paid Search Agency Ads Google 96

Biznology

OCTOBER 28, 2014

Google AdWords. Google AdWords (MCC). Private URL. There are loads others. And, it’s apparently very easy to build your own to meet your own needs. Campaign Monitor. Constant Contact. Eventbrite. Facebook Pages. FreshBooks. GetResponse. Google AdSense. Google Alerts. Google Analytics. Google Analytics (Real Time).

Adsense 80

Adsense RSS Adwords Doubleclick 80

LeadSquared

NOVEMBER 22, 2019

Can you elaborate on top of the page bid option in AdWords? In case you have a restricted budget, but you are ready to run ads on Google AdWords. You can also run ads on LinkedIn, YouTube and Bing in addition to Facebook and Google Ads. You can read more about the tracking URL here. It helps us to track the lead details.

PPC 52

PPC Lead Ranking Planning CTR 52

Hubspot

JUNE 18, 2012

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

KoMarketing Associates

NOVEMBER 3, 2015

What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. What I like about this tool is it gives you suggested search queries for Google, Bing, YouTube, and even App Store searches. AdWords Keyword Planner. Enter KeywordTool.io. Thanks BuzzSumo.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. Other free tools that generate potential LSI keywords are Ubersuggest and the Keyword Planner Tool via Google AdWords. To get keyword ideas, you need to login to your Google AdWords account and go to Tools, and click on Keyword Planner.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

seo.co

AUGUST 20, 2020

Then, if you scroll further down the SERP, you’ll see a small collection of YouTube videos on the subject, and a grid of images that showcase differences between the two birds. For each entry, you’ll see a clickable title (in blue), a URL for the webpage (above the title), and a brief description of what the site offers.

SERP 111

SERP Paid Content PPC Cost Per Click 111

Content Standard

MAY 21, 2015

When it comes to Google today, this goal typically leads to the development of an AdWords account and PPC ads. While a powerful (and even necessary) part of any SEO plan, the mechanics behind AdWords present two difficulties for marketers: ad quality and the ad auction.

Webinar Metrics 40

Webinar Metrics Ad Frequency Marketing & Strategy Adwords 40

Optinmonster

JUNE 5, 2022

From there, set the Button Click Action to Redirect to a url and enter your URL in the Redirect URL field. This will make it easier to use a range of geolocation marketing methods, such as Facebook geotargeting or AdWords geotargeting. You can follow the same process to edit the No button.

Conversion 114

Conversion Tagging Click Rate Display 114

Sprout Social

SEPTEMBER 17, 2019

You will need an AdWords account to use this tool. The YouTube keyword search feature is another useful feature if you want to create video titles that will get a lot of visibility in YouTube searches. Just enter their URL in the explorer. This step involves using keyword research tools like the Google Keyword Planner.

Keywords 102

Keywords Research SEO Lead Scoring 102

Directive Agency

APRIL 11, 2018

Subscribe on YouTube! Again, those steps are: Take your competitor’s URL. Knowing how much your competitors spend on AdWords is a pretty important piece of information. Then compare their results to your actual spend in AdWords. Let’s explore this topic. Don’t miss a video! We got you. You’re welcome. ].

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

LeadSquared

NOVEMBER 27, 2013

In case of enhanced campaigns , the annotations appear on their own, whereas in case of non-enhanced campaigns , you would need to link your Google Plus with your Adwords account. Shared Endorsement is the new addition to the benefits of a link-up between your Adwords and your other Google accounts. Each Post on G+ has its own URL.

Google 52

Google Lead Scoring Lead Ranking Correlation 52

QuanticMind

OCTOBER 24, 2017

Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. It has also been added to Display and YouTube. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

B2B Marketing Insights - WE

JUNE 29, 2018

Panabee for name and URL search. Sign up for accounts that are relevant to your niche and customer-base–whether Facebook, YouTube, Twitter, LinkedIn, or other platforms–and own the space for your brand name. Google Keyword Planner is a good one, and you get it for free when you set up an AdWords account. Meet Edgar.

Marketing & Strategy 74

Marketing & Strategy Marketing Strategy B2B Marketing Planning 74

Anyword

SEPTEMBER 29, 2021

The user simply needs to insert the URL so that the AI can analyze the marketing text on that page; select their industry; and indicate what kind of copy needs to be generated. This extensive selection includes Amazon SNS, Salesforce, Twitter, YouTube, and Facebook Connect. At the same time, Anyword can get really sophisticated.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Buzz Marketing for Technology

JUNE 27, 2008

Add subscription will take any a keyword, feed name, feed URL or web page URL and attempt to parse it to find the feed you want. And finally, if you put in a site URL or feed URL, it will add the correct feed for you. This is actually two buttons in one. Depending on how precise you are, the faster you will be subscribed.

Google 100

Google RSS Adsense Privacy 100

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. The spider allows you to export key onsite SEO elements (url, page title, meta description, headings etc) to Excel so it can easily be used as a base to make SEO recommendations from. Paid Search.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

QuanticMind

MARCH 21, 2017

Douglas suggests that “The platform for Google Assistant may become the next big ecosystem for Google, like YouTube or Google Play.” SMX West 2017: Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution. for mobile will continue to see updates. 75% of programmatic advertising is served on mobile.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

QuanticMind

MARCH 27, 2017

By checking individual paths for keywords and landing page URLs, it’s possible to get a sense of how your mobile campaigns perform against your pure PPC campaigns. YouTube reaches more 18-49 year-olds in America than any American cable network with 1 billion active users at an average session time of 40 minutes.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!

Marketing AI 151

Marketing AI Adwords Account Based Marketing ABM 151

Biznology

DECEMBER 9, 2014

It’s pretty easy to see how your competitors are doing by signing up for services like Audienti or Moz and plugging in the URL of your own site and the sites of your competitors. — when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising?

PageRank 80

PageRank SEO Enterprise Management SEM 80

Hubspot

MARCH 28, 2012

11) Create a Google AdWords email capture ad (Note: This feature is still an AdWords experiment but is being implemented by a handful of companies), or simply leverage paid search ads to link to a landing page with and email sign-up. 19) Leverage your company's YouTube channel. You'll even save some trees in the process!

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Online Marketing Institute

MARCH 21, 2011

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video).

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Marketing Insider Group

MARCH 7, 2021

With a Pro account, you’ll also get additional insights into the search volume, CPC and AdWords competition for the keywords you search. Keyhole also allows you to track any keyword, hashtag or url as well. It shows the top posts, influencers and users for a sampling of data. keywordtool.io

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Optinmonster

FEBRUARY 26, 2020

Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. TrueView Ads on YouTube. TrueView ads appear on YouTube videos in the form of fullscreen ads, small sidebars, unskippable ads, or a combination. Display URL : The website address that appears in your ad. Display Ads. Remarketing Ad.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Hubspot

DECEMBER 12, 2011

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. Google AdWords is the classic example of this. Links from many social media sites now appear in searches.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. For example, if the display URL is www.example.com/shirts/kids-shirts then “kids-shirts” is the path 2.

Paid Search Agency 110

Paid Search Agency Ads Google Examples 110

Hubspot

JUNE 15, 2010

Google AdWords is the classic example of this. Facebook, YouTube and Twitter are popular social media websites. URL - The web address of a page on your site (example: www.yoursite.com/contact). Note: PageRank relevancy is changing. RSS Feed - RSS stands for 'really simple syndication.' Traffic - The visitors to your site.

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Hubspot

JUNE 1, 2015

Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. It allows you to enter a URL of a similar piece of content to see the Twitter handles and email addresses of influencers likely to share your content.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

FEBRUARY 13, 2020

Google has a few tools that make it easy to conduct keyword research, and their free AdWords tool called Keyword Planner is a great place to start -- especially if you use AdWords for some of your campaigns. Note: You'll need to set up an AdWords account to use Keyword Planner, but that doesn't mean you have to create an ad.).

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

LeadSquared

OCTOBER 2, 2013

After rolling out the new Google Keyword Planner , that replaced the keyword tool and the Traffic Estimator, Google has brought another very efficient tool on Adwords that integrates the power of Dynamic Display Ads, Engagement Ads, Video Ads and Display Ad Builder in itself. You just need to enter the Display and Destination URLs.

Display 52

Display Paid Search Agency Ads Adwords 52

Biznology

AUGUST 22, 2017

Why not just pop your domain URL into the widget below and see the sort of rabbit hole I have gone down a short week ago when Olga gave me the keys to the SEMRush kingdom. Have you had a chance to try out SEMRush yourself? Like this post? Sign up for our emails here.

Tools 0

Tools SERP Marketing Analytics Tools Domain 0