LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! I first used it inside AdWords, in which they offered cross-media conversion tracking.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

APRIL 15, 2009

Also, you can pre-fill form fields by putting parameters in the form URL (e.g. AdWords Landing Pages. I’m using AdWords to drive visitors to one of my landing pages. It would be great if FormAssembly could make this feature standard: I bet a lot of people are using FormAssembly for AdWords landing pages. Conclusion.

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

LeadSloth

JUNE 23, 2009

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. But it can quickly get expensive.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100