Chris Koch

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Is “social media campaign” an oxymoron?

Chris Koch

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources.

article thumbnail

Is “social media campaign” an oxymoron?

Chris Koch

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources.