9 Crippling Mistakes B2B Search Marketers Make
Digital B2B Marketing
DECEMBER 3, 2013
But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. In Google, campaigns are one of the best tools for allocating budget but too many mid-sized marketers still have just one or two big campaigns. Run One (or Two) Big Campaigns.
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