Trending Sources

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. The post Surefire Social introduces SurePulse “webmaster tools” appeared first on Biznology. Seriously: easy-to-use.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event  where each member of our team shared some of their favorite online marketing tools. SEO Tools. SERP Snippet Optimization Tool. How we use it : This is a very handy tool for us when we perform competitive analysis.

6 Ways to Reduce Wasted AdWords Spend

Hubspot

Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach -- which is great if you want the highest possible number of clicks. What methods do you use to lower your spend on AdWords? Bad idea!

The 50 Best Startup Tools For 2016

B2B Marketing Insider

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers. B2B Marketing. know which half." Look for.

You can only win search by winning social

Biznology

Robot armies of perfectly-tuned and websites, even if they control a zombie horde of blog, Facebook, Twitter, Pinterest, and Google+ posts, don’t quite propagate the same way that true community and customer interest does. Use tools like GroupHigh to discover and engage your influencers. Google is Fighting a Robot Army and a Zombie Horde. It’s About the Community, Stupid.

Spending more time on SEO than adding value to Google?

Biznology

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. Stop wasting all of your best words on Facebook, Google+, Pinterest, Tumblr, and Twitter!

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. As B2B marketers, we felt that we were missing out - so we decided to build a tool to fill in the gaps. Campaign Based Publishing.

Tools 50

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  So there are thousands of marketing tools; and am sure everyone has their favorites.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.  Twitter Ads. Acquisio.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers. B2B Marketing. know which half." Look for.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. And, while content marketing is more than just tools and needs a solid strategy to be successful, there are a plethora of tools out there that can make the job of creating content just a little bit easier. Storify – I love this tool. Pinterest is the ultimate visual content curation tool! Classes. Events Calendar.

Tools 62

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. As B2B marketers, we felt that we were missing out - so we decided to build a tool to fill in the gaps. Campaign Based Publishing.

Tools 40

Google demands your papers with the Hummingbird algorithm update

Biznology

Maybe they’re maintaining a “Glout” score on me, Chris Abraham, even if they’re not tapping a reputation service) and am active on a majority of the social media and networking platforms including Twitter, Facebook, reddit, StumbleUpon , Tumblr, and even Google+ (yes, Google Plus !). Well, join AdWords , even if you don’t plan to advertise. The third! And,

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Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

As illustrated in Scott Brinker’s graphic below, marketers now have access to an incredible array of software tools to help with all aspects of their roles, from online advertising and email marketing to social media management, content development, project management, lead nurturing, and big data analytics. Here are three key takeaways plus some additional musings.

B2B 167

Social Media is Like Riding a Bike

Biznology

The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. know you might not even be using SocialOomph , Sprout, HootSuite, Radian 6, Sysomos, SM2, or any of them, but you should find some tools — the best tools you can afford — and stop winging it.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers. B2B Marketing. know which half." Look for.

What Your Business Needs To Know About Google+

It's All About Revenue

Google+ is aiming at Facebook, LinkedIn and Twitter users. One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. Using this tool makes it possible to create a shortcut. Google+ Answers On Twitter – The new Twitter stream for Google+ Answers community. Twitter.

Google 112

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. Necessity is the Mother of Invention.

Help 52

Google has carnal knowledge of social

Biznology

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either. In the past, this was not the case.

The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

Finding Keywords for Social Media Content & Monitoring

Sazbean

On social networks like Twitter, where you’re limited by the length of the post, keywords are vital for targeting the right audience. Also, check out Twitter search and Facebook search to see what topics and keywords your audience is using. Check Your Own Data Take a look at Google Analytics and Google Webmaster Tools for your own sites and blogs. photo by Bruce ).

Playing the online reputation shell game

Biznology

Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Misdirection and redirection are two of the most powerful tools of the online reputation management rockstar — and here’s why: organic search engine optimization (SEO) is hard enough. My name is Chris Abraham.

7 Advanced Email Tools to Pump up the Volume on Your Marketing

Vertical Response

Here, we’ve listed some advanced email tools you can use in conjunction with your VerticalResponse account to turn up the volume on your marketing: 1. Litmus Scope requires that you either know HTML (to make edits) or that you use the Canvas tool in VerticalResponse Classic. You can share your sign up form on Facebook, Twitter, or anywhere you can share a URL. List size.

Spam 16

The “Marketing” Guide for Higher Education Content Marketing

Fathom

This infographic is a guide, a tool to visualize examples of digital avenues available online for content promotion. Put content like that out on Twitter, Pinterest or Facebook, the places more largely populated by the undergraduate population. Welcome back marketers. Before we jump right into part #3, let’s do a bit of recapping shall we? Geyer). What do all these facts mean?

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

Since it is a Google product, there’s a strong focus on things like Google Adwords. You can find her on  Twitter , or at her brand-new (please don’t judge)  website. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. General Learning Resources. Mastery   by Robert Greene. Fast!   by Josh Kauffman.

Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. On Twitter, get started here.

Social Media is Like Riding a Bike

Biznology

The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. know you might not even be using  SocialOomph , Sprout, HootSuite, Radian 6, Sysomos, SM2, or any of them, but you should find some tools — the best tools you can afford — and stop winging it.

Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week

Hubspot

Companies like Google and Twitter have made some big changes for its business-oriented users that will make your week all the sweeter. Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Unified Google+ Dashboard Lets Businesses Manage Search, Social, Maps, and AdWords, From TechCrunch. Learn more about Twitter Analytics at HubSpot.

The dashboard has finally been perfected

Biznology

never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Then, I can stream social mentions, my inboxes, my site performance data, questions and queries happening on Twitter, Facebook, and Google+, help desk queries, and even project management stuff. Google AdWords. Twitter.

Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week

Hubspot

With the launch of new web development tools, website redesigns, and ad platform support, there were some really exciting news this week. Twitter Testing a New Look for Threaded Conversations, From Mashable. This week, Twitter started testing a new look on its website for messages and replies. As far as we know, Twitter should be slowly rolling out the UI update to users.

Bizible’s Ultimate List of Paid Media Resources

bizible

Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. 18 Paid Search Influencers You Need to be Following on Twitter.

Google+ on its Third Birthday

Biznology

Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” No, it’s not because of Facebook Business Pages or because their favorite brands or celebrities are there — that’s where Twitter shines — but because that’s where the baby pictures are.

Google 106

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Think AdWords isn’t important?

Stats 127

What Could Kill Google and Facebook

Webbiquity

potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Google has thumbed its nose at businesses, advertisers and SEO professionals as well through a series of recent moves like hiding a significant share of keyword data in the “not provided” category within Google Analytics, eliminating the Website Optimizer tool in AdWords, and the recent Panda and Penguin algorithm updates, which were designed to eliminate webspam but caught a lot of innocent sites in their wake.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Google AdWords Features History. The recent launch of Google’s  AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical. Mobile Friendly Testing Tool. What do you think?

How to recover from the ravages of Google Penguin and Panda

Biznology

Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap. People are freaking out about the new Google Search. Do it.

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. The Long Tail strategy for AdWords works for blogger outreach. My expertise, however, is online community outreach and engagement. Before long, hundreds of email replies stream in.

Your corporate website needs to become a trap

Biznology

The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. New announcements could offer the same tools as a blog: RSS feeds , subscribable via newsreader, are a good way of creating content that is accessible and readable to both passing visitors as well as Google’s indexing spiders and bots. Part 1.

Looking in Google’s funhouse mirror

Biznology

Most of your clients won’t — they’ll just know they need something to do with reputation, with social media, with Twitter, Facebook, LinkedIn, or blogs. Search Marketing Bob Gallagher Facebook Google linkedin Meta element Mirror Thus Spoke Zarathustra twitter The mirror can be brutal but we’re all able to see what we want to see. And you don’t want to.

New Social Ad Campaign Tools and Features

KEO Marketing

A pair of social media channels recently added new tools and features that will be of major interest to marketers who run advertising campaigns on those networks. This will seem familiar to marketers with Google advertising experience, as it is similar to the Quality Score for AdWords. This is measured by adding tags via your Twitter Ads UI.