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The 29 Best Web Analytics Tools

Webbiquity

” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning. By far the most popular free web analytics tool, Google Analytics is used on more than half of the top one million websites.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. The post Surefire Social introduces SurePulse “webmaster tools” appeared first on Biznology. Seriously: easy-to-use.

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6 Ways to Reduce Wasted AdWords Spend

Hubspot

Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach -- which is great if you want the highest possible number of clicks. What methods do you use to lower your spend on AdWords? Bad idea!

The 50 Best Startup Tools For 2016

B2B Marketing Insider

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers.

B2B Marketing Trends for 2016

New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Tools List. content.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. BuzzSumo is another tool I use almost every single day.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog.

9 Client Reporting Tools That Will Save Your Agency Time

Hubspot

To create reports quickly and easily for many different clients with different KPIs, consider using one of the below marketing reporting tools. 9 Client Marketing Reporting Tools for Agencies. Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. You love data. What's worse?

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. As B2B marketers, we felt that we were missing out - so we decided to build a tool to fill in the gaps. Campaign Based Publishing.

Tools 50

B2B Marketing Trends for 2016

New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Tools List. content.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. So there are thousands of marketing tools; and am sure everyone has their favorites. Twitter Ads. Twitter Advertising.

You can only win search by winning social

Biznology

Robot armies of perfectly-tuned and websites, even if they control a zombie horde of blog, Facebook, Twitter, Pinterest, and Google+ posts, don’t quite propagate the same way that true community and customer interest does. Use tools like GroupHigh to discover and engage your influencers. Google is Fighting a Robot Army and a Zombie Horde. It’s About the Community, Stupid.

Spending more time on SEO than adding value to Google?

Biznology

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. Stop wasting all of your best words on Facebook, Google+, Pinterest, Tumblr, and Twitter!

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. And, while content marketing is more than just tools and needs a solid strategy to be successful, there are a plethora of tools out there that can make the job of creating content just a little bit easier. Storify – I love this tool. Pinterest is the ultimate visual content curation tool! Classes. Events Calendar.

B2B Marketing Trends for 2016

New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Tools List. content.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. As B2B marketers, we felt that we were missing out - so we decided to build a tool to fill in the gaps. Campaign Based Publishing.

Tools 40

What Your Business Needs To Know About Google+

It's All About Revenue

Google+ is aiming at Facebook, LinkedIn and Twitter users. One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. Using this tool makes it possible to create a shortcut. Google+ Answers On Twitter – The new Twitter stream for Google+ Answers community. Twitter.

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New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. Or are there?

Finding Keywords for Social Media Content & Monitoring

Sazbean

On social networks like Twitter, where you’re limited by the length of the post, keywords are vital for targeting the right audience. Also, check out Twitter search and Facebook search to see what topics and keywords your audience is using. Check Your Own Data Take a look at Google Analytics and Google Webmaster Tools for your own sites and blogs. photo by Bruce ).

The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

Google demands your papers with the Hummingbird algorithm update

Biznology

Maybe they’re maintaining a “Glout” score on me, Chris Abraham, even if they’re not tapping a reputation service) and am active on a majority of the social media and networking platforms including Twitter, Facebook, reddit, StumbleUpon , Tumblr, and even Google+ (yes, Google Plus !). Well, join AdWords , even if you don’t plan to advertise. The third!

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Social Media is Like Riding a Bike

Biznology

The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Use the best tools you can use. I get to a point on social media eventually, so hang in there. In only two years, I have owned two bikes, a very cool 650cc dirt bike and a very capable tourer.

Google has carnal knowledge of social

Biznology

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either. In the past, this was not the case.

7 Advanced Email Tools to Pump up the Volume on Your Marketing

Vertical Response

Here, we’ve listed some advanced email tools you can use in conjunction with your VerticalResponse account to turn up the volume on your marketing: 1. Litmus Scope requires that you either know HTML (to make edits) or that you use the Canvas tool in VerticalResponse Classic. You can share your sign up form on Facebook, Twitter, or anywhere you can share a URL. List size.

Spam 16

Playing the online reputation shell game

Biznology

Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Misdirection and redirection are two of the most powerful tools of the online reputation management rockstar — and here’s why: organic search engine optimization (SEO) is hard enough. My name is Chris Abraham.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

This infographic is a guide, a tool to visualize examples of digital avenues available online for content promotion. Put content like that out on Twitter, Pinterest or Facebook, the places more largely populated by the undergraduate population. Welcome back marketers. Before we jump right into part #3, let’s do a bit of recapping shall we? 1) Website. Geyer). 2) Blogs. Not many.

Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. On Twitter, get started here.

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

Since it is a Google product, there’s a strong focus on things like Google Adwords. You can find her on Twitter , or at her brand-new (please don’t judge) website. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. It can feel daunting to keep up at times! General Learning Resources. Fast! Udemy.

Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week

Hubspot

Companies like Google and Twitter have made some big changes for its business-oriented users that will make your week all the sweeter. Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Unified Google+ Dashboard Lets Businesses Manage Search, Social, Maps, and AdWords, From TechCrunch. Learn more about Twitter Analytics at HubSpot.

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

As illustrated in Scott Brinker’s graphic below, marketers now have access to an incredible array of software tools to help with all aspects of their roles, from online advertising and email marketing to social media management, content development, project management, lead nurturing, and big data analytics. Here are three key takeaways plus some additional musings.

Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week

Hubspot

With the launch of new web development tools, website redesigns, and ad platform support, there were some really exciting news this week. Twitter Testing a New Look for Threaded Conversations, From Mashable. This week, Twitter started testing a new look on its website for messages and replies. As far as we know, Twitter should be slowly rolling out the UI update to users.

Content distribution: which is the best platform/channel to amplify your content?

i-Scoop

The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals. Every company has different goals, different target groups, and different decision makers and this ultimately shapes the choice of platform they make. For instance, depending on budget, they might decide to […].

Social Media is Like Riding a Bike

Biznology

The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Use the best tools you can use. I get to a point on social media eventually, so hang in there. In only two years, I have owned two bikes, a very cool 650cc dirt bike and a very capable tourer.

The dashboard has finally been perfected

Biznology

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Then, I can stream social mentions, my inboxes, my site performance data, questions and queries happening on Twitter, Facebook, and Google+, help desk queries, and even project management stuff. Google AdWords. Twitter.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Think AdWords isn’t important?

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Bizible’s Ultimate List of Paid Media Resources

bizible

Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. 18 Paid Search Influencers You Need to be Following on Twitter.

What Could Kill Google and Facebook

Webbiquity

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Google has thumbed its nose at businesses, advertisers and SEO professionals as well through a series of recent moves like hiding a significant share of keyword data in the “not provided” category within Google Analytics, eliminating the Website Optimizer tool in AdWords, and the recent Panda and Penguin algorithm updates, which were designed to eliminate webspam but caught a lot of innocent sites in their wake.

Google+ on its Third Birthday

Biznology

Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” No, it’s not because of Facebook Business Pages or because their favorite brands or celebrities are there — that’s where Twitter shines — but because that’s where the baby pictures are.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Advocate Marketing comes into Focus – you know all those people we are delighting with great customer service using Twitter – well they have become a strong voice for our brand. Enjoy! Basically.2% Tweet This!