LeadSloth
APRIL 15, 2009
On this blog I primarily write about integrated Lead Management systems , rather than small tools. However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. AdWords Landing Pages. Conclusion.
LeadSloth
AUGUST 4, 2009
I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond.
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LeadSloth
AUGUST 11, 2009
Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? In AdWords, you would just append a parameter to each active ad you are running, e.g. keyword={keyword}.
LeadSloth
JUNE 23, 2009
Many digital marketers are using marketing automation tools to automate lead nurturing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). Those tools are promising, but not mainstream yet. There are many tools that do one particular thing, such as rank tracking.
LeadSloth
JANUARY 12, 2010
Beyond the basic tactics for using each tool, there are going to be innovations in marketing automation that will help marketers better manage their efforts, measure results and target prospects. Use Reporting as a Strategic Tool: Marketing Automation allows vastly better visibility into both buyer behavior and program results.
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