Anything Goes Marketing

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Email Still Kicks Conversion Ass

Anything Goes Marketing

Was it Adwords? Check out Email Marketing 101: Tips and Best Practices for some tips. What was the best conversion marketing channel for a financial publisher? Organic Search? Nope - it was email! Check out this study on emarketer.com: E-Mail Is Top Conversion Channel for Financial Publisher.

Web 2.0 100
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How to destroy your e-marketing presence in 5 steps

Anything Goes Marketing

What if you are having a bad week or day and are fed up with the ridiculous time involved in maintaining your website, low web traffic, rising costs of AdWords and failed conversion rates from your email campaigns? If you've had enough of e-marketing, here is what I recommend: Simplify your website.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

For example, if the conversion rate of a Google AdWords campaign is failing as the effort to turn these "inquiries" into MQLs (marketing qualified leads) is too expensive and takes too long, remove it. Focus on sources that are bringing in more qualified leads.