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Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan


For every email campaign, we need to keep track of which email and landing page templates we need to use; which helps us orchestrate the nurture campaigns by aligning the content asset with an email cover, an autoresponder, and a landing page/thank you page (for conversion tracking). Below is an example of our nurture flow templates.  How the lead nurturing template works. 

How Labels works in Google Adwords; benefits of the new feature


For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]


You use a template. That's why we created a free PPC campaign management template that will help you -- or if you're an agency, the clients you're running campaigns for -- set up a full-funnel campaign structure that follows PPC best practices. Alright, got your template handy? Tips for Using This Template. Step 5: Share the Completed Template With a Decision Maker.

Spending more time on SEO than adding value to Google?


Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner.

A Simple Guide for Setting Up Your First Google AdWords Campaign


If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords. Creating a Google AdWords Campaign. Right.

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Marketing With Excel: 6 Ways it Can Make Your Life Easier


This can be especially handy if you are running a blog with multiple authors and need to track topics and content being posted. 2) Use It as an SEO Template. Here''s an example of an SEO template created in Excel that can make your life a whole lot easier. If you’re doing it right, your Google AdWords campaign probably isn''t a walk in the park. Okay, take a deep breathe.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing


Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. In order to put the experiment code only on the original page, you have to create a new page template. Step 8:  Once you have the new file, conversion.php, you have to edit it, and make it a template. Excellent!

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing


Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. In order to put the experiment code only on the original page, you have to create a new page template. Step 8:  Once you have the new file, conversion.php, you have to edit it, and make it a template. Excellent!

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Google AdWords Features History. The recent launch of Google’s  AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical. Google Analytics Release Notes. Page Speed Insights Tool.

Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all. As with AdWords, a radically simpler marketing automation system would just ask users to make a handful of basic decisions about content and target audience, and would build everything else automatically.

An Introductory Guide to Mobile for B2B Marketers


We’re sure you’re already using email as part of lead generation campaigns, but is your email template optimized for mobile? Today, more emails are opened on mobile than on desktop, and using the desktop template means a bad experience for your recipient. Finally, use a single column template and keep your font large, so that it can be read easily on smartphone screens.

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You Need to Remove ‘Contact Us’ from Your Page


Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns. Are there templates? ");}); You Need to Remove ‘Contact Us’ from Your Page. Here’s Why… Book an Appointment: the new Form Fill. There are many benefits to using a web form to capture contact information. An Experiment.

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide


From offer templates to free holiday-themed stock photos, we've peppered this step-by-step guide with resources designed to get your campaign up and running right away. To help you better align your marketing efforts with SMART goals, check out this free goal setting template. You can use this template to summarize your goals, calculate your greatest marketing need, and set deadlines.

Is Your SEO Actually Working? 3 Ways to Find Out

Modern B2B Marketing

Analytics has three options for setting up goals: Goal templates:  These templates are organized by categories (revenue, acquisition, inquiry, and engagement). If your account is associated with a specific industry in Google, you will also see templates for specific industries. Every template can be edited. Keyword Ranking Are Helpful, Sometimes. like metrics.

How to Use SWOT Analyses for Smarter Content Strategies


You can use our SWOT analysis template , or simply draw four boxes on a piece of paper, similar to the illustration below. Some examples of opportunities might include that paid social distribution as it isn''t as competitive as Adwords campaigns or generating leads from long-form ''how-to'' content. It''s the most wonderful time of the year for content marketers. Weaknesses. Threats.


28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

We give subscriber-only gifts, such as templates, workflows, tips and other hacks, to our list that are an added bonus for the blog post’s theme. Google AdWords. I’ve seen firsthand how little you have to spend on Facebook and Instagram to get results. We give subscriber-only gifts, such as templates, workflows, tips and other hacks, to our list that are an.

SEO, Meta Descriptions, Content, and Generating Leads


How Labels works in Google Adwords; benefits of the new feature A new eBook; Content Marketing Templates for Lead Generation. Hi, It’s Paul Mosenson, President of NuSpark Marketing.  I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. You’ll find this interesting. Most SEO people aren’t marketers. as a factor for ranking. This is a good one.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2


Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1


The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit


Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Feel free to download our content marketing template book ; templates we use to prepare and optimize our clients’ content and demand generation efforts. . In the old days, we had a phone.  And a fax machine.   If you were in marketing, you had media kits and circulations statements.  Rate cards were actual cards.  Flow charts were designed on paper with markers and rulers.  Budgets determined using Texas Instruments’ calculators.  Then computers came.  Paid Search. 

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. How so? How so?

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Key SaaS Metrics for Accelerating Growth


Paid channels (paid search/PPC, advertising and social): Google AdWords, Bing, Yahoo, LinkedIn, retargeting, Twitter, Facebook, etc. Here is a useful top-of-funnel (demand generation) reporting template that will clarify which investments are the most valuable. Executives love metrics, especially in the technology/Internet space. Are your new customers coming from freemium products?

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates


HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). Click here to download 50 free CTA button templates to get you started. Many email tools will come with templates that have built-in social sharing buttons that make it easy -- just fill in the destination URL and you're good to go. Invest in responsive email templates.

Prove Your Worth:10 KPIs for Marketers

Modern B2B Marketing

Take a look at the following scenario: The above chart represents the percentage of leads that arrive at Marketo’s site via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows. Clearly, Google AdWords is the best place to spend our marketing dollars. Still think AdWords is the way to go? 5. What numbers would you give them? Sales Revenue.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Unbounce provides ample landing page templates that can be customized for lead generation. GetResponse. I am not much of a coder, so if we need to design emails and landing pages, Get Response offers a multitude of email and landing page templates that fit the bill for me.  Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. Need a radio station in Miami?- look it up.  Need to find a prospect? Acquisio.

Rethink Marketing Automation – for the CASL-Compliant Marketer


Additionally, you can create approved templates and distribute them in your media library for other marketing and sales departments to use. Create email templates so your salespeople can have approved, on-brand messaging to send to leads. commercial electronic message (CEM) is an electronic communication (e.g., An example would be an advertising message, or an email with a coupon.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)


This could include email templates they could personalize, and articles and blog posts that will do nothing but benefit the customer. For instance, if a visitor comes to an organization’s website, and the company can determine the AdWords’ campaign they used to get there, they can then optimize their site to highlight relevant content and increase the time and quality of the site visit.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire provides prebuilt templates for common marketing programs, to further assist clients who need help using the system. Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

27 Must Use SEO Tools for Incredible Content Marketing Results


AdWords Keyword Planner. While many still mourn the loss of the original free Google Keyword Tool, the AdWords Planner has proven to be a decent alternative that offers important keyword data and insights. Sign up using your Google account and add a small snippet of code to your site template. It involves driving traffic, generating leads, and building authority. Google Trends.

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What Is Digital Marketing?


One of the most common types of PPC is Google AdWords. You should start by creating buyer personas (use these free templates , or try ) to identify what your audience’s goals and challenges are in relation to your business. To help you do this, we created a content mapping guide along with a free template. So What Exactly is Digital Marketing? Your website.

How Much Time Do Marketers Spend on Routine Tasks? [New Data]


Whether that's a website redesign, a new AdWords strategy, hosting an event, or just getting some R&R, a small reduction in time spent on a routine task can have a huge impact on your performance. Clone successful email templates, reuse text from the landing page in the email, and stick with subject lines that work. "Am I spending too much time on this?". Building landing pages.

26 Outstanding LinkedIn Tips and Tactics


There are a bunch of templates to choose from too.” Writing that “LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the other ad campaign media,” Lee Rush Schwartz steps through the six elements of ad targeting on LinkedIn. Optimizing Your LinkedIn Profile and Use. ’”.

7 Tried-and-True Strategies SaaS Businesses Are Using to Grow


Marketing teams can make it easy for sales, customer success, and support teams to ask for referrals by drafting templates they can use. The most important part here is making it easy for sales reps to make the ask, and empowering them to do so. 5) Google AdWords. Back in 2011, Marc Andreessen announced in a seminal WSJ essay that " software is eating the world." Intercom.

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A Practical Guide to Planning a Successful Inbound Marketing Campaign


Jumpstart: SMART goal-setting template. Jumpstart: A collection of templates from HubSpot to help you create your offers. Jumpstart: Social media publishing schedule template. Jumpstart: Template for managing your AdWords campaign. Welcome to January -- a time of new energy, new calendars, and lots and lots of planning. Identify your audience. Values. HubSpot.

How to recover from the ravages of Google Penguin and Panda


Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap. People are freaking out about the new Google Search. Do it.

Savvy Week in Review: December 9

Savvy B2B Marketing

YouTube created some new style templates this week that can make it easier to directly plug in and present your videos through Facebook and your website. Marketing Optimization: What Your Peers Learned This Year about AdWords, the Inbox, and Telling the Truth by @MktgExperiments. Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Well, if you haven't had a chance to read much from the blogosphere this week, here's your opportunity to catch up. Happy Friday! Check out this short video post to see what is new.

A Simple Guide to Mastering the Basics of Effective Social Media Advertising


Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! 2) What Channels Should I Advertise On? Make It Relevant: Social advertising is different to Adwords search advertising. Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few.

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How to Conduct Research for an Infographic: A Simple Step-by-Step Guide


What do they have in common, and what trends can you apply to your research? 2) HubSpot’s Free Buyer Persona Templates. These templates make it easy to keep track of what your audience is motivated by and searching for. And once you’re ready to start designing, check out these infographic examples , as well as these free infographic templates , for inspiration. Is it reputable?

The Ultimate List of Websites Every Blogger Should Bookmark


If you're a HubSpot customer, your marketing software has a built-in waterfall chart template that will generate these graphs for you -- so you might want to bookmark that page in HubSpot. Google AdWords' Keyword Planner. All bloggers have a number of websites that they visit every single day. Wouldn't it be great if all of those helpful resources were just a mouse click away? Safari.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

This route makes it easier to incorporate tags from other sources like AdWords Conversion Tracking. To create a new goal, you can use a template provided by Google, create a custom goal or create “smart goals.” They’re every bit as important as the customers you deal with face-to-face. How do you get to know them? Google calls this “ setting up a property.”

Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week


Unified Google+ Dashboard Lets Businesses Manage Search, Social, Maps, and AdWords, From TechCrunch. Other features include the ability to monitor Google+ notifications, post photos and videos, start hangouts, and manage AdWords Express. Our free Marketing Box includes everything from music to jam out to, to pre-designed templates and customizable social sharing buttons.