Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

NuSpark Consulting

APRIL 27, 2013

Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Lead Generation. . Business: CRM. Are you planning to test?

Keywords 100

Keywords Promotion Campaigns Adwords 100

KoMarketing Associates

SEPTEMBER 9, 2014

During this panel, our experts will discuss the tools and tactics they use to mine valuable competitive insights, and use that knowledge to maximize their own SEO strategies. Other tags to look for include: A/B Testing Code (Ex: Optimizely, Visual Website Optimzer). Open Graph Tags. Now that that’s out of the way…. Majestic .

Research 120

Research SEO Press Tagging 120

Adobe Experience Cloud Blog

MAY 24, 2010

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. HootSuite enables you to: • Shorten URLs for Twitter.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

DAGMAR Marketing

JANUARY 5, 2022

Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. UTM strings are tags or add-ons you put at the end of URLs you want to track. Here are the basics of what UTM codes are and what they do. Why should you be using UTM codes?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

KoMarketing Associates

DECEMBER 13, 2018

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. You can also take a look at tools like CoSchedule’s headline analyzer to further refine content topics. Connect with us on Twitter , we’d love to hear them! Assign a Keyword Target.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Optinmonster

JUNE 5, 2022

If you’re looking for geomarketing tools, OptinMonster is a good choice. Editing tools will appear in a popup menu, allowing you to change the font, text size, color, alignment and to add bullets and numbering. Alternative Method: Use Smart Tags. In the text toolbar click on the Smart Tag button.

Conversion 114

Conversion Tagging Click Rate Rules 114

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. I mean, compared to the Bloomberg Terminal’s $24,000/year price tag, Cyfe is $23,832 less. Google AdWords. Google AdWords (MCC). Twitter Search.

Adsense 80

Adsense RSS Adwords Doubleclick 80

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Biznology

NOVEMBER 5, 2013

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. This is something we do seasonally.

Spending 80

Spending Paid Search Agency Google SEO 80

LeadSloth

AUGUST 4, 2009

I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. The Google tracking is from before Twitter, so the URLs were long and ugly. How would you use this lead source tracking tool?

Social Media 100

Social Media ROI Media Leads 100

The Effective Marketer

FEBRUARY 22, 2011

original post here: WordPress Plugins for Marketers Posted in WordPress Tags: plugins, WordPress « Top WordPress Plugins Every Blog Should [.] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

KoMarketing Associates

JANUARY 20, 2015

Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. I believe that this is the very reason why Instagram blows away Twitter on brand engagement. It embodies a unique element: storytelling. While other social media platforms (e.g.:

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Facebook, LinkedIn, Twitter, etc.). When in the written word content should contain on-page SEO such as keywords, header tags, and links.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company’s public face. They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? Luckily there are plenty of affordable content marketing tools to help drive your content marketing plans, no matter what size your business is. And finally, I have listed out the content marketing tools I use for sharing content. Content Ideas.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Sprout Social

SEPTEMBER 17, 2019

You’ll also discover some excellent keyword research tips and tools. You would typically use keywords in your website copy, meta tags, product descriptions, blog posts , social posts, image alt text and more. This step involves using keyword research tools like the Google Keyword Planner. 4 useful keyword research tools.

Keywords 102

Keywords Research SEO Lead Scoring 102

Writing on the Web

JULY 12, 2011

Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Try a subscription service to ScribeSEO Tool. For more info: Scribe SEO Tool click here.). You can easily place these in the alt text of any supporting images, in meta tags and even in the filename of the image itself.

SEO 100

SEO Tips Content Marketing Digg 100

NuSpark Consulting

MARCH 3, 2016

Split up the paragraph into a series of tweets you can share on Twitter. Learn more in A Strategic Guide to Lead Generation using Pay-Per-Click and Google AdWords. To optimize your success, measure conversions by channel (URL tagging) via Google Analytics or a similar analytics tool. Find out how in a free white paper.”

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Those tools are promising, but not mainstream yet. What Does it Do for You?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

WebMarketCentral

NOVEMBER 10, 2009

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 20

Adwords Tactics SEM Tips 20

The Effective Marketer

OCTOBER 5, 2010

Below are a few useful tools out there for this problem. Website Review and Annotation Tools ShiftSpace.org is an interesting app that gives you the ability to comment on any website using your browser, but others have to have ShiftSpace installed to see them. Any other tools I have missed? United States License.

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 25, 2009

Why is it that such a poweful tool can be so deadly? Much has been said on how PowerPoint is a bad tool and should be abolished, but who’s really at fault? No need to raise your hand, we all have been there. An interesting article sent to me (thanks, Z.) talks about the birth of what we know today as PowerPoint.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

The answer may lie in a tool most people already have… MS PowerPoint! Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Start prototyping today!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 13, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Separate Tags and Folders. Although Google Reader only provides ‘ Tags ‘, if you add more then one complete website feed to a tag, it automatically becomes a folder. Now everyday when you read feeds, there might be many articles which you’d like to tag separately. Track Google via Twitter [new].

Google 100

Google RSS Tips Product 100

The Effective Marketer

MAY 3, 2011

New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

WebMarketCentral

DECEMBER 28, 2009

What are the four stages of Twitter enlightenment? How important is Twitter for business? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? A Twitter Marketing Sanity Check by iMedia Connection Yes, another Twitter "sanity check."

Twitter 20

Twitter Tactics Web 2.0 Tips 20

Customer Experience Matrix

JULY 30, 2009

The one major missing inbound marketing feature is paid search management, such as Google AdWords integration. Hubspot Marketing VP Mike Volpe said that paid search can be tracked as a source, and that clients have not requested deeper integration – apparently because they’re already happy with the AdWords interface.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. Sales reps should look into this tool as a potential route for getting in direct contact with those hard-to-reach contacts, and also to expand their networks. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Planning 100

Biznology

SEPTEMBER 17, 2013

Most of your clients won’t — they’ll just know they need something to do with reputation, with social media, with Twitter, Facebook, LinkedIn, or blogs. A Revival of the Meta Tag (covario.com). 18 Meta Tags Every Webpage Should Have in 2013 (iacquire.com). Does your mom really get what you do?

Keywords 80

Keywords Work Management Google Search Marketing 80

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. There is a need to edit ourselves.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

WebMarketCentral

NOVEMBER 23, 2009

You'll find tools for all of those tasks and others in this collection of more of the best cool online tools. PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Create a cool Twiiter background even if you're not the artistic type?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

Biznology

DECEMBER 9, 2014

What’s more, it seems like more SEO and SEM consultants are recommending that their clients completely remove all their meta tags from all the pages of the their sites. These tools also check your site speed and site performance as well. What this means is that not all links are made the same.

PageRank 80

PageRank SEO Enterprise Management SEM 80

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100