KoMarketing Associates

NOVEMBER 20, 2018

Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). In this post, let’s look back and reflect on 8 new changes and classic paid search tactics we are thankful for this year.

PPC 123

PPC Budget Programs Tactics Tools 123

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Here are some of top-of-mind tactics. There are two key requirements for Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Marketing Insider Group

FEBRUARY 6, 2016

Today I’m going to show you some of the tactics I used to build a freelance business that last year did more than $250k in revenue. And this was accomplished without spending any money on advertising through efforts like Adwords, Facebook or LinkedIn. But before I get into that, let me give you a bit […].

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Tactics Adwords Linkedin Facebook 100

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. With the new enhanced Adwords, you can now promote offers within your ads if you are a brick and mortar store.

Adwords 100

Adwords Features Google Mobile Advertising 100

The Point

JANUARY 24, 2017

Google AdWords – place ads on AdWords using the show name (and variations) as keywords. The post 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic appeared first on The Point. Signatures can be an extremely effective (and free!)

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Trade Show Traffic Demand Creativity 100

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video. What do you think of all the recent Google Adwords changes?

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Adwords Features Google Lead Scoring 100

Belkins

FEBRUARY 21, 2021

Boost Website Traffic With Google AdWords. If you need quick results, launch a Google AdWords campaign to attract more traffic to your website and sell your services. Use wise marketing tactics to produce solutions based on the pain points that are crucial for your audience.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

SugarCRM

MARCH 7, 2016

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. 4 Tips for Developing Your AdWords Strategy. Time to Get Searching.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords. Content marketing has been fully integrated into their larger strategy, helping to elevate the effectiveness of other tactics as well. The Problem: A Need for More Consistent Content.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

NuSpark Consulting

JULY 22, 2012

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. Besides being a time-saver, Automated Rules allow us to strategically manage bidding for optimal performance by testing multiple tactics and metric variables. I usually choose all enabled keywords.

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Adwords Cost Per Click Rules CPC 100

NuSpark Consulting

JULY 22, 2012

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. Besides being a time-saver, Automated Rules allow us to strategically manage bidding for optimal performance by testing multiple tactics and metric variables. I usually choose all enabled keywords.

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Adwords Cost Per Click Rules CPC 100

QuanticMind

OCTOBER 30, 2017

If you work in digital marketing, and search engine marketing in particular, you’ve already heard about the 2x AdWords budget change , which was announced – and simultaneously launched – on October 4, with no ability to opt-out. So what does the 2x AdWords budget change mean for SEM professionals like you?

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Adwords SEM Traffic Opt-out 40

Content Marketing Institute

JANUARY 8, 2019

The trophy icon reinforces the idea that this guide will help the visitors win at AdWords. The post These 7 Visual Tactics Can Boost Landing Page Conversions appeared first on Content Marketing Institute. And, in some cases, the icon’s meaning complements or reinforces the text. Register for ContentTECH Summit today.

Landing Pages 107

Landing Pages Tactics Conversion Storytelling 107

B2B Marketing Traction

APRIL 12, 2013

In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). Of those who used paid search campaigns, they did get additional visits and some conversion to leads.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

KoMarketing Associates

JUNE 26, 2018

In this post, I will outline a series of tactics B2B SEO professionals should consider, in order to dominate brand-based keyword search engine results. The following AdWords tactics should be considered in an effort to improve brand presence and provide opportunities for further B2B lead generation efforts. Branded Paid Search.

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Paid Content Keywords Search Marketing Paid Search Agency 195

NuSpark Consulting

APRIL 22, 2012

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms.

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Landing Pages Adwords Keywords Research 100

Adobe Experience Cloud Blog

FEBRUARY 24, 2016

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these!

Adwords 48

Adwords Paid Search Agency Ads Thought Leadership 48

QuanticMind

FEBRUARY 19, 2020

Investing smartly in effective travel and tourism PPC tactics can help an array of businesses earn their share of digital travel revenue this year and beyond. Most travel and tourism PPC tactics revolve around promoting hotel rooms and travel bookings. However, it’s a particularly important travel and tourism PPC tactic.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

Hubspot

AUGUST 4, 2016

So, why has it taken so long for most inbound marketers to adopt Google AdWords? For this answer, let’s take a look at the top 3 myths that might be keeping you from implementing a successful AdWords campaign. How much money do you think Google makes in one day on AdWords alone? $1 Myth #1: People Don’t Click On Google Ads.

Adwords 28

Adwords Click Fraud Google Cost Per Click 28

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. He authored Advanced Google AdWords , which is now in its third edition. Frederick Vallaeys spent 10 years working at Google and helped build the then-titled AdWords. Brad Geddes. bgtheory | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Webbiquity

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. Use Adwords. Continually experiment with new tactics to stand out from the crowd. Image Source: eMarketer.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

QuanticMind

JANUARY 2, 2018

Go beyond researching keywords for travel and tourism with specific tactics to capture more foot traffic, box out your competitors and successfully target more travelers in the new year. Facebook Radius Targeting – Facebook actually offers a similar minimum radius for targeting to AdWords: one mile (1.6

PPC 40

PPC Paid Search Agency Tactics Adwords 40

Zoominfo

OCTOBER 5, 2021

Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. This is a tactic that can be easily replicated for your own business. Microsoft highlights employees in its Story Labs platform.

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Storytelling Examples Brand Identity Branding 130

KoMarketing Associates

MARCH 29, 2018

Pro Tip: To get the most out of Google tools, search marketers should also use Search Console, Trends, and Adwords, which I will explain in greater detail below. Google Adwords Keyword Planner. AdWords Keyword Planner is a tool that every B2B search marketer should use as part of the initial keyword research process and ongoing work.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Anyword

OCTOBER 4, 2021

While everyone else is using the same strategies, here are a few effective tactics for attracting new clients and being at the top of the agency game. Google AdWords. Google AdWords is one of the most successful tactics to get new clients in your location. Let’s get started! Start with blogs. LinkedIn Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Navigate the Channel

OCTOBER 4, 2023

It is a classic example of an outdated marketing tactic, with pressure and confusion being pushed on a small business owner. It’s important to take full advantage of the many effective tactics that can be measured for results in our current era of digital marketing. Outdated tactics often pressure and confuse small business owners.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Before we get into the tactics, we need to understand the basics. This makes ABM a powerful tactic to keep in your back pocket. Tactic #1: Make Waves on LinkedIn. Not convinced?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

The Point

OCTOBER 25, 2017

Cue the advent of search marketing and Google AdWords.). Account-Based Marketing (ABM) , Predictive Analytics) that now allow us to 1) find prospective customers with a higher propensity to buy, and 2) target those prospects, at scale, in a tightly orchestrated fashion, it would be a mistake to rely exclusively on outbound tactics.

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

Webbiquity

MARCH 1, 2016

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Of course, search, like all other digital marketing tactics, continues to evolve. Internet users. Image credit: MarketingProfs. Blogging has gone from eccentric to essential. Speed thrills. Stratabeat ).

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SEM Paid Content Stats Paid Search Agency 100

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

Webbiquity

APRIL 4, 2019

The best content in the world will go unnoticed if you don’t use SEO practices, promote it through social media, cross-promote through other publishers (PR), advertise the fact that the content is available (Google AdWords & paid promotion), and get out and speak on these topics ( event marketing ). Do all of the above.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Stevens & Tate

MARCH 3, 2022

You can also optimize your content for SEO or using targeted advertising (such as Google AdWords or Facebook Ads). Additionally, digital marketing tactics, such as blogging or SEO optimization, will continue to have a long-term impact. For example, you can segment your target audience to reach specific types of leads.

Cross-Selling 121

Cross-Selling Paid Search Agency Cold Calling Adwords 121

Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Before we get into the tactics, we need to understand the basics. This makes ABM a powerful tactic to keep in your back pocket. Tactic #1: Make Waves on LinkedIn. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Before we get into the tactics, we need to understand the basics. This makes ABM a powerful tactic to keep in your back pocket. Tactic #1: Make Waves on LinkedIn. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

QuanticMind

SEPTEMBER 27, 2016

AdWords and Bing updates from “Exploring the Upcoming AdWords and Bing Ads Changes”. Social and search teams can work together harmoniously with a top-down approach that first nails brand voice and objectives before getting tactical. Better opportunities exist on social platforms such as Facebook.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Brandwatch Marketing

OCTOBER 25, 2023

Tactics for measuring brand awareness 1. Look at search volume data Use Google Adwords Keyword Planner and Google Trends to check the volume of searches for your brand name, and to track it over time to see if search volumes are increasing. However, brand awareness has always been one of the hardest things to measure.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96