Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Webbiquity

MARCH 14, 2012

Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid, links. Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores?

Adwords 100

Adwords Paid Content SEM Paid Search Agency 100

NuSpark Consulting

JANUARY 16, 2013

Modified broad match keyword in Adwords: +How +To +Pay +per +click. . Modified broad match keyword in Adwords: +Pay +per +click +techniques. . Modified broad match keyword in Adwords: +Pay +per +click +articles. . Modified broad match keyword in Adwords: +Pay +per +click +results. . Case studies. Looking for.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

LeadSquared

NOVEMBER 23, 2016

A few months ago, we conducted a webinar on Google Adwords. Among all the questions about keyword match types, conversion rates and campaign structure, there was one question that kept appearing – how to increase CTR in Google Adwords? These tips would help you increase your Adwords CTR too. Call-out extensions.

CTR 52

CTR Adwords Google Click Rate 52

Marketing Insider Group

NOVEMBER 28, 2022

In this case study, we’ll explore RevBoss’s journey in more detail — their initial challenges, why their partnership with Marketing Insider Group works, and how you can achieve similar results. RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Directive Agency

JUNE 22, 2017

Whether you’re working at a B2B PPC Agency or are running the paid ads for your in-house marketing team, you’ve probably heard of AdWords Certification. To be honest, when I first started working in the space, I assumed “AdWords Certified” meant “yeah, I know my way around Google AdWords.”

Adwords 40

Adwords Advertising Agencies Paid Search Agency PPC 40

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . Use blog posts, press releases, case studies, eBooks, white papers, infographics, videos, emails, and various other types of content to attract and retain customers. Look at this case study for example. But demand generation for those products is even harder.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Biznology

SEPTEMBER 7, 2015

Here are 10 case studies of companies that used insights from web analytics and drove ROI. The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. Who does it well? Like this post?

Case Study 80

Case Study Case Studies Analytics ROI 80

Directive Agency

DECEMBER 1, 2017

Not all AdWords campaigns are created equal. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Looking to Supercharge Your AdWords Campaigns?

Adwords 40

Adwords Advertising Agencies Campaigns Advertisements 40

EMagine B2B Blog

DECEMBER 31, 2014

When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. eMagine is a Google Partner, meaning, that at least two members of our Digital Marketing team have passed two different Adwords exams. Make It Fun!

Marketing Analytics Tools 40

Marketing Analytics Tools Adwords Analytics Google 40

QuanticMind

MARCH 22, 2017

Day 2 of #SMX West is all about updates on the much-discussed topic of attribution and new AdWords features and experiences. Attribution In AdWords. AdWords Power Tools. pictured: Bart Heideman, Global Product Lead, Conversions for @google ). SMX West 2017, Day 2. Featuring: Bart Heideman and @SeanQuadlin.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40

Brandpoint

JULY 12, 2018

Case studies are a must-have in any business’s content marketing library. The format you choose and the content you include in a case study could make or break its success. In this post, we cover the basics of a case study and then provide a template to help you create a case study that will win over prospects.

Case Studies 63

Case Studies Case Study Top of Funnel Studies 63

KoMarketing Associates

JANUARY 30, 2018

Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Contently

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. Other times, not so much.

Studies 60

Studies SEM Case Studies Adwords 60

Zoominfo

OCTOBER 5, 2021

Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Webbiquity

FEBRUARY 24, 2017

For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Tomorrow People

SEPTEMBER 1, 2022

In fact, in a study conducted by Stanford professor Chip Heath, 63% of participants tested could remember stories—but only 5% could remember a single statistic. Case studies are another place where your storytelling can come to life. An excellent example of making your target audience the hero is Google Ads’ Adwords Stories campaign.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

In fact, in a study conducted by Stanford professor Chip Heath, 63% of participants tested could remember stories—but only 5% could remember a single statistic. Case in point Case studies are another place where your storytelling can come to life. That illustrates why brand storytelling is so effective.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Brandpoint

NOVEMBER 8, 2021

Instead of paying to target a keyword through AdWords, one small business now gets $1,000 worth of free inbound web traffic each month. with equivalent AdWords listings, so we’re essentially getting $1,000+ worth of free inbound traffic to our website monthly. In some cases, the position yielded success for their business.

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

KoMarketing Associates

DECEMBER 21, 2017

In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. The study is really fantastic and while they note “there is no magic formula for creating a viral or popular headline,” there is still a ton of great info and it’s worth the read.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). To help alleviate the frustration, here are case studies. Here are 16 case studies that prove ROI of mobile marketing.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

readwrite

SEPTEMBER 22, 2011

Google has announced a shift in policy to reward sites with good mobile optimization with better AdWords performance. If you promote your site with Google AdWords , your ads will drive traffic at a lower cost if they link to your mobile-optimized site. The post Google AdWords Reward Good Mobile Sites appeared first on ReadWrite.

Adwords 40

Adwords Google Template Optimization 40

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. If you do, Google will reward you.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

APRIL 12, 2016

Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance.

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Contently

MARCH 20, 2018

According to a study by Small Business Trends , that’s not uncommon. Tools like Google AdWords keyword planner and Moz’s Keyword Explorer help users make sure you’re getting the most out of your keywords. I’d write headlines just because I liked the sound of them, and I had no concept of keyword selection.

SEO 164

SEO Adwords Keywords Small Business Marketing 164

Martech

MARCH 15, 2022

If you are confused about the differences between DSPs and Google’s AdWords , here are a few key differentiators: The extent of their reach : DSPs can reach over 15 billion impressions a day, a number that AdWords does not come close to. AdWords functions on a CPC model. Pricing : The pricing mechanism is different.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 112

Anyword

OCTOBER 4, 2021

According to a study by Nielsen , most people are four times more likely to buy when referred by someone they know. Google AdWords. Google AdWords is one of the most successful tactics to get new clients in your location. You can network with different authors for a change. Ask for referrals. Asking for referrals is nothing new.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Convince & Convert

JANUARY 25, 2016

In a study by InSkin Media and RAPP, retargeting a redundant message across multiple PPC channels was found to frustrate visitors more than delight. For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns).

Adwords 107

Adwords ROAS PPC Landing Pages 107

Contently

DECEMBER 3, 2020

According to an internal study, 67 percent of our customers’ traffic came from search over the past year. We’re able to do this by using the unique cost-per-click (CPC) values that Google assigns to keywords within its Adwords program. That content also unlocks one of your most important marketing channels: organic search.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

KoMarketing Associates

DECEMBER 27, 2017

Baidu PPC Versus Google AdWords: 8 Key Differences. New Success Stories – There have been times when prospects would review agency capabilities but question success when more recent case studies could not be publicly discovered. 7 Essential Steps In Developing a B2B Social Media Strategy. 8 Steps to Open a Baidu PPC Account.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

SEPTEMBER 20, 2018

AdWords has this functionality; there’s a good video for how to exclude an audience on either the Search or Display networks here. Use AdWords Frequency Reports to avoid ad fatigue. This could be gleaned by studying your reports enough to see when the effectiveness of your ads is falling off. It’s annoying.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

Martech

SEPTEMBER 11, 2023

for marketing case studies featuring AI technology would only produce results prior to September 2021. ChatGPT 4 can be enhanced to include web data after that date, making an ask on recent case studies much more valuable. This becomes important if you’re working on anything that requires knowledge or information developed after 2021.

Marketing AI 125

Marketing AI Generation Work Management Marketing Management 125

Contently

MARCH 20, 2018

According to a study by Small Business Trends , that’s not uncommon. Tools like Google AdWords keyword planner and Moz’s Keyword Explorer help users make sure you’re getting the most out of your keywords. I’d write headlines just because I liked the sound of them, and I had no concept of keyword selection.

SEO 131

SEO Adwords Keywords Small Business Marketing 131

KoMarketing Associates

NOVEMBER 1, 2016

As detailed in recent studies from Stone Temple, Google continues to make major investments in showing rich answers (Google Answer Boxes) often at the top of organic search results. Google AdWords Ad Extensions. As indicated in Google AdWords, ad extensions show extra information (“extending” from text ads) about the business.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

DAGMAR Marketing

SEPTEMBER 27, 2021

In fact, studies have shown that simply by adding a chat box to your website, you can increase your conversion rate by 45 percent or more. Have 30 minutes for a call? Our chat service offers the around-the-clock support needed to create a thriving business that can benefit you and your customers alike. Boost Conversion Rate.

Paid Search Agency 108

Paid Search Agency Conversion Marketing Management SMS 108