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14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. About 26% of consumers use social media sites for this purpose.

SEM 100
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Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

But in a small group or social setting, they are often much more comfortable exhibiting their expertise. It’s very common for even the most intelligent and advanced practitioners to generally feel awkward or insecure in publishing and speaking as an authority via written word or video. Promote the content. Do all of the above.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Influencer Marketing on Social Media. Use Adwords. Leverage LinkedIn.

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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

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Balancing SEO and PPC to Maximize Search Results

Webbiquity

AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position. Actionable Tip: Give new posts or pages a little SEO boost with some paid social.

PPC 270
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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Pricing: free (but requires an active Google AdWords account). Showcase reviews: Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. Also find contact information for domains, successful AdWords ad texts, and negative keywords. ” — Maximize Social Business. Social Media Today.