KoMarketing Associates

JUNE 27, 2013

AdWords Sitelinks. Best of all, AdWords advertisers still have access to the performance of this type of keyword traffic. Businesses that use enhanced campaigns will automatically show social endorsements and give users the ability to +1 their ads on Google Plus. B2B Google AdWords Search Engine Advertising' Conclusion.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

LeadSquared

JUNE 7, 2013

Social Media and Networking has been extremely beneficial to all businesses around the globe. With so much to gain from this advancement, adding Social Extensions to your Google Adwords ad campaigns will surely be a great idea. I have already discussed the benefits of Google Adwords Social Extensions in my previous blog post.

Adwords 52

Adwords Google FAQ SERP 52

NuSpark Consulting

FEBRUARY 26, 2023

For example, if a business is running a social media campaign and a paid search campaign, but the social media campaign is generating significantly more leads and conversions, the business may decide to allocate more resources to the social media campaign and scale back the paid search campaign.

Allocation 130

Allocation Marketing Attribution Lead Ranking Conversion 130

Directive Agency

AUGUST 2, 2018

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. There’s a lot of tools out there for AdWords budget calculators. What there isn’t a lot of information on is how to reassess your Google AdWords budget. Common Google AdWords Budget Situations We’ve Seen.

Adwords 63

Adwords Budget Programs Google Video Marketing 63

LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. Google AdWords…whaaaat? Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords. The ever-growing popularity of Google AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

Oktopost

NOVEMBER 14, 2017

From conferences to a Google Adwords campaigns, every marketing activity is measurable and quantifiable today. Yet, when it comes to social media, the majority of marketing leaders – namely, CMO’s – still struggle to evaluate the channel’s effectiveness in terms of ROI.

Social Media 130

Social Media Media Adwords Conference 130

LeadSquared

OCTOBER 26, 2017

Maybe reading about the benefits of Google AdWords in the last chapter convinced you to start running ads. Only by identifying key PPC metrics, monitoring them regularly, and tweaking ads accordingly would allow you to get anywhere close to your objectives with AdWords. Or just maybe, you have already been running ads for a while now.

Adwords 52

Adwords PPC Lead Scoring Lead Ranking 52

NuSpark Consulting

JANUARY 16, 2013

Social media monitoring. Modified broad match keyword in Adwords: +How +To +Pay +per +click. . Modified broad match keyword in Adwords: +Pay +per +click +techniques. . Modified broad match keyword in Adwords: +Pay +per +click +articles. . Modified broad match keyword in Adwords: +Pay +per +click +results. .

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Customer Experience Matrix

JULY 7, 2017

Lexer is unusual in both ways, having started in Australia as a social media listening platform. Social media is still a major focus for Lexer. Lexer ingests data in near-real-time, making social media posts available to users within about five minutes. Segment visualization is unusually colorful and attractive.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Biznology

JUNE 13, 2017

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. Done right, both social media engagement and influencer outreach are personal, person-to-person. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Use social media to promote your content No matter how much amazing content you publish on your website—it won’t do you any good if no one can find it.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

QuanticMind

SEPTEMBER 27, 2016

Better opportunities exist on social platforms such as Facebook. AdWords and Bing updates from “Exploring the Upcoming AdWords and Bing Ads Changes”. Social-based insights from “Using Paid Search & Social Together to Deliver the Ultimate Knock-Out Punch”.

SEM 40

SEM Paid Search Agency Adwords Ads 40

KoMarketing Associates

JUNE 26, 2018

Google specifically supports structured data implementations associated with breadcrumb trails , site search function , carousels , and Knowledge Graph oriented material like logos and social profiles (more on Knowledge Graph below). Implementation of AdWords ad extensions that augment copy and increase space in search engine results.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

LeadSquared

MAY 16, 2016

Finding new lead generation channels , setting up email campaigns , creating the social strategy, running webinars to recruit and educate potential students. Google Adwords might be a beast, but it IS a beast waiting to be conquered. But, how do you tame a beast the size of Adwords? He is always doing things!

Adwords 52

Adwords Google Paid Search Agency Allocation 52

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

KoMarketing Associates

JANUARY 30, 2018

Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. Facebook Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

LeadSquared

MAY 24, 2013

Google Adwords Ad Extensions have been around for quite some time now, but many of us are still unaware of the benefits of these extensions. Therefore, let’s dig deeper today to find how Google Adword extensions can help you get the best out of your PPC Marketing efforts on Google. Great work! What will make you stand out?

Adwords 52

Adwords Paid Content Paid Search Agency Cost Per Click 52

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

KoMarketing Associates

MAY 3, 2018

Pro Tip: Enable this feature to consolidate Google AdWords performance data to a centralized reporting platform. Social >> Network Referrals. Social >> Landing Pages. Social >> Landing Pages. Social >> Conversion. Search Console. Campaigns >> All Campaign.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. He authored Advanced Google AdWords , which is now in its third edition. Lisa Raehsler’s expertise is in search engine marketing, PPC and social media advertising. Brad Geddes. bgtheory | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

Social Media 109

Social Media ROI Media Marketing Analytics Tools 109

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Biznology

JUNE 23, 2015

Google has deep access to a large handful of social networking and bookmarking platforms, including reddit, Facebook , and others. But now, Google has the same all- access keys to back-end data on all your favorite social sites as they do now to your site. And not only Twitter, either. No longer is anything up for interpretation.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

KoMarketing Associates

FEBRUARY 2, 2015

Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. This is a huge change for the social network that needs to be on the radar of all companies this year.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

InsightSquared

SEPTEMBER 4, 2019

Organically through your website, a Google search (Adwords), a post on a free social channel, a paid social ad, maybe through a chat pop-up, or maybe via an email promotion, among others. Salesforce only looks at out-of-the-box campaigns, meaning you aren’t able to see how a prospect accessed the campaign in question.

Marketing Attribution 235

Marketing Attribution Allocation Planning Paid Search Agency 235

KoMarketing Associates

JUNE 19, 2014

Enter search and social. . With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. Social can be a huge advantage for search marketers. Social Media’s Impact on Search.

Social Media 120

Social Media SEO Media Keywords 120

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’. These elements became the backbone of the Oktopost social media platform. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’. These elements became the backbone of the Oktopost social media platform. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. Google: Many of you are likely familiar with Google Adwords. Use social media to interact with your audience. Looking for more advice about B2B social media?

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

KoMarketing Associates

MARCH 29, 2018

SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Pro Tip: To get the most out of Google tools, search marketers should also use Search Console, Trends, and Adwords, which I will explain in greater detail below. Google Adwords Keyword Planner.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Convince & Convert

APRIL 9, 2014

Google has put a social layer across its products and services – this is Google+. Sure, there is an aspect of Google+ as a social destination, but Google+ is Google. Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Zoominfo

OCTOBER 5, 2021

Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have. Put a Spotlight on Local Businesses – Google Google Ads is a web advertising service that most B2B marketers are already familiar with.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Anyword

OCTOBER 4, 2021

Go Out & Socialize. That’s the power of socialization and partnering with agency owners.Most leads early in the buying cycle seek education above anything else. Google AdWords. Google AdWords is one of the most successful tactics to get new clients in your location. You can do the same. LinkedIn Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Webbiquity

MARCH 1, 2016

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. About 26% of consumers use social media sites for this purpose.

SEM 100

SEM Paid Content Stats Paid Search Agency 100