Is “social media campaign” an oxymoron?
Chris Koch
DECEMBER 2, 2011
If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. Facebook is the fun social network. I would have had only slightly less disdain for the audience for these campaigns.
Let's personalize your content