Biznology

JANUARY 31, 2012

While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. There is a lot of bad science in social media marketing.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Fresh-faced students on a Saturday morning? Yes, please! So we focus on reaching the long-tail. Many hands make light work.”. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. Now there’s micro-influencer marketing.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

NOVEMBER 23, 2016

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Expand your universe of display and social media advertising targets.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

OCTOBER 8, 2013

Or, by throwing money into the bottomless put known as Google AdWords, hoping that your ads will end up coming up all over the boards you hope to target. Inauthenticity – Social Media’s Dirty Little Secret (senseimarketing.com). 4 Social Media Mistakes That Can Blindside Your Brand (business2community.com).

Astroturfing 80

Astroturfing Social Media Practices Media 80

Biznology

OCTOBER 28, 2014

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Google AdWords.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

OCTOBER 2, 2012

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. The Social Media Marketing Cheat Sheet (kevinanchi.wordpress.com). How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com). And that’s your fault, man — own up! Let me give you a personal example.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

MAY 18, 2015

When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results. 2007: Social media is an important kind of content. When paid search started, the highest bidder got the top spot. A few years ago, Google showed a sea of blue links leading to web pages.

Paid Search Agency 80

Paid Search Agency Clickthrough Privacy Adwords 80

Biznology

NOVEMBER 14, 2017

” Hook your bespoke and Google-pandering landing page to all the services : Google AdWords , Google Webmaster Tools/Google Search Console ; Bing Webmaster tools and Yandex Webmaster tools. Make the landing page infinitely social media-, email-, and community-shareable ! Either code your own share me buttons.

Domain 149

Domain Keywords SEO Optimization 149

Biznology

OCTOBER 1, 2013

With social media, you need to do more than forage (socialmedia.biz). Are you surfing the social media wave? Reputation Management abraham chris abraham lincoln Brent Franson Google Google AdWords mtv video music award polly wood Search engine optimization' Hunting the big game of long-term clients (socialmedia.biz).

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

OCTOBER 21, 2013

We have to master each platform with its own unique user base, formal structure, native behaviors, and social actions. Internet Marketing Advertising Content marketing Facebook Google AdWords Native advertising netflix pinterest Promoted Tweets twitter'

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

NOVEMBER 19, 2012

social networks, other websites, email marketing) and direct. A good tools for measuring search volume is the Keyword Tool in Google Adwords. CPC’s can also be found with Google Adwords’ Keywords Tool. Visitors from Search : Every website should install an analytics tool, such as Google Analytics. per click.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Social media is a trap. Be sure to spread broadly across quite a few social networks and sharing platforms — and spend the time and resources to do it right — before choosing your favorites.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

OCTOBER 4, 2012

I’ll delve into challenges related other digital assets (press releases, advertising, social, etc.) Left to their own devices with nothing more than AdWords, they will find the words with the highest demand and start building pages around them. in the end-to-end marketing and communications workflow in future posts.

Keywords 80

Keywords Allocation Paid Search Agency Adwords 80

Biznology

MAY 16, 2017

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. Each one of of the social media “courses” are part of the entire experience. Buon Appetito.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

NOVEMBER 12, 2013

According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. Your corporate site is just dandy.

Google 80

Google Paid Search Agency Adsense Brand Identity 80

Biznology

DECEMBER 16, 2011

Assuming the world doesn’t come to an end in 2012, search engines generally—and Google specifically—face two major trends in the coming year that could short-circuit their continuing growth: Social and Mobile Powers Search Alternatives. Social and Mobile Powers Search Alternatives. Sample social.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

DECEMBER 22, 2015

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. 1) Adaptive Websites. Well, you know how it is, right? The cobbler’s company has no shoes, if you will.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

JANUARY 26, 2011

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. The Google AdWords platform's power runs so deep. Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. How to prioritize?

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

DECEMBER 14, 2010

But "everyone" also uses email, social media and mobile phones, too. Sure, search engines and social sites like Google and Facebook aggregate loads of people. Make sure any pages you have on social and review sites like Facebook, Twitter, Yelp, and LinkedIn show accurate, up-to-date, and, where possible, brand-relevant information.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

MARCH 9, 2018

Garrett Mehrguth is the CEO of Directive Consulting , an industry-leading B2B marketing agency serving mid-enterprise level firms with industry-trusted SEO, PPC, and content and social. He contributes to Marketing Land , Salesforce , Search Engine Land , Search Engine Journal , Moz , Convince and Convert , Wordstream , and more.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Biznology

FEBRUARY 18, 2013

They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media. Communications of the 12 Days of Christmas campaign were promoted through a mobile social media campaign. WOOGA : The world’s third largest social game developer.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

JANUARY 28, 2014

It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. The greater the number of points of reference connecting that user with online behavior the better. And it’s all for market data.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Biznology

DECEMBER 9, 2014

Finally, every consultant is harping on the importance of social signals in the form of an engaged and engaging social media campaign (and site integration) as well. — when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising?

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

OCTOBER 7, 2011

I will admit that I am on the higher end of the social media user scale with regard to age. I am not some social media or tech super user but I would suspect my involvement is on the high end in my age group (considering how most of my lifelong friends use it). I am not a truly technical person but I can make my way around a little.

Google 80

Google Adsense Adwords Loyalty 80

Biznology

JANUARY 10, 2012

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

SEPTEMBER 17, 2013

Because obviously you can completely control your own reputation — just don’t put yourself out there, yank all of your sites, shutter your corporate web site, close your blog, and kill all that social. Even so, you’re not the only person who can define you in the Internet age. I know that was my problem.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

APRIL 1, 2014

I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

MAY 5, 2015

Social Media Engagement is Not Just Dropping Links. Social media’s the answer, buddy. And, just to make sure you’re kissing up to the right people, you’re spending every cent you’re making on your site while you’re under performing on Google Adwords Ads and even ads on Microsoft BlNGADS.

eCommerce 80

eCommerce Adwords Marketing Analytics Tools Communities 80

Biznology

MARCH 29, 2011

We all love to talk about social media. Image by Danard Vincente via Flickr. It's exciting and all breathtakingly new. And we even love talking about SEO because Google is always ginning up a change the algorithm that gives the chattering classes something to talk about.

Paid Search Agency 80

Paid Search Agency Optimization PPC Class 80

Biznology

AUGUST 20, 2013

Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap.

Paid Content 80

Paid Content Google De-duplication Digg 80

Biznology

SEPTEMBER 7, 2015

The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. KEEN FOOTWEAR : Is an outdoor shoe manufacturing company based in Portland, Oregon.

Case Study 80

Case Study Case Studies Analytics ROI 80

Biznology

JUNE 24, 2013

Consider the following recent news items: Twitter acquired Vine, a social site for posting 6 second videos. AdWords has launched an AdWords Images Extension beta , including images as part of advertisers’ paid listings. But lately it’s too hard to ignore.

Adwords 80

Adwords Mobile Advertising SEO Internet Marketing 80

Biznology

OCTOBER 15, 2013

Maybe they’re maintaining a “Glout” score on me, Chris Abraham, even if they’re not tapping a reputation service) and am active on a majority of the social media and networking platforms including Twitter, Facebook, reddit, StumbleUpon , Tumblr, and even Google+ (yes, Google Plus !). How to register your authorship.

Paper 80

Paper Google Demand Adsense 80