KoMarketing Associates

JANUARY 30, 2018

Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. Baidu PPC Versus Google AdWords: 8 Key Differences.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

MARCH 29, 2018

SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Pro Tip: To get the most out of Google tools, search marketers should also use Search Console, Trends, and Adwords, which I will explain in greater detail below. Google Adwords Keyword Planner.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

APRIL 27, 2017

In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JULY 19, 2016

The document is broken into 14 categories including SEO Analysis, Domain, Links, Keyword, Social Media, Developer and Data Sources, to name a few. AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. What is it? :

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

JANUARY 2, 2018

A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

MARCH 5, 2013

LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution. An estimated 83% of B2B marketers use LinkedIn as part of their social media strategy because of the opportunity to connect with businesses, brands, industry leaders, and professionals.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

DECEMBER 27, 2012

I love this post from Julie Joyce as it goes beyond ‘how to get links’ She mentions code, wordpress, algorithm updates, social media and more. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. Google AdWords: 5 New Features That You Need to Know About - Lisa Raehsler, ClickZ.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. Trends in Mobile & Social Media Adoption Across The Globe. Mobilegeddon. The AMP Page Integration Announcement.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

APRIL 13, 2017

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. Similar to Google Adwords, you can use form submissions on your site, and then set up goals in the Baidu PPC platform. The ultimate goal of business is to capture more customers and close more deals.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

APRIL 22, 2014

Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. Demand Generation Search Engine Marketing Blog Social Media Strategies'

Facebook 120

Facebook Ads Adwords Budget Programs 120

KoMarketing Associates

FEBRUARY 24, 2015

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Social Sharing Elements – Keep social sharing top of mind by adding relevant social media sharing buttons and link references.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JULY 7, 2015

Custom Social Media Graphics. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

DECEMBER 19, 2013

The 5 Worst Stereotypes about Social Media Managers – Michelle Kraker, IMA. While not nearly as talented as Rachel Veznaian , I used to be a social media manager at my previous job. This article really hit home – not everyone can be a social media pro! Dennis Cohen (SEO Analyst).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

JANUARY 20, 2015

Instagram is a social media platform unlike any other. While other social media platforms (e.g.: As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. It embodies a unique element: storytelling. Final Thoughts.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Visibility to social media profiles and pages. Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

SEPTEMBER 16, 2014

Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

KoMarketing Associates

DECEMBER 29, 2015

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. Kristen Vaughn explains how Instagram can be a key social media platform for B2B companies to start and/or strengthen their brand storytelling, through 12 noteworthy examples. Well researched lists almost always do well.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

SEPTEMBER 9, 2014

Social Media . How much time should we spend in social media?” There is no one answer to that question but even if you aren’t using social media, you can get information about your competitors through it. Other tags to look for include: A/B Testing Code (Ex: Optimizely, Visual Website Optimzer).

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

SEPTEMBER 25, 2013

However, Google does not block keyword data for paid search advertising (AdWords). Tie In Social Media Network Development – Make sure content assets developed for SEO performance are used for multiple channels of opportunity, especially social media distribution and network development.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

MARCH 30, 2012

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building. Keep It Simple & Back to the Basics.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

DECEMBER 6, 2016

It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example. (Or has their strategy mainly stayed the same?). It is still primarily a top and middle of the funnel channel, as we saw in the LinkedIn Ads Benchmark Report.

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

FEBRUARY 27, 2018

You can see this all-too-common mistake on social media, in search ads, even in emails. They were sending $12,000 a day of AdWords traffic to this page… and they had never ever tested it. Here’s an example of an AdWords ad and a landing page that doesn’t use the same core phrase. Page B gets AdWords traffic.

Landing Pages 244

Landing Pages Optimization Effectiveness Adwords 244

KoMarketing Associates

NOVEMBER 1, 2016

This includes basic brand information like social media profiles, reviews, and photos, and address/office information such as hours of operation, contact information, and a cross-reference to Google Maps for directions. Google AdWords Ad Extensions. 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer. Final Thoughts.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

KoMarketing Associates

FEBRUARY 8, 2018

for AdWords search ). With an average CPC that’s 180 percent higher than AdWords, conversion rate goals will also need to be increased that much in order to see the same cost per conversion. Last year, LinkedIn advertisers saw an average CPC of $6.50 (compared to $2.32

Paid Content 156

Paid Content Linkedin Cost Per Click Paid Search Agency 156

KoMarketing Associates

SEPTEMBER 20, 2018

So much so that marketers named retargeting and remarketing as the most effective tactics for social media and search advertising earlier this year. A link in an email, or a social media post, in a quest post link, or in a PDF document, or a Kindle book, or … wherever else you might want to embed a link. It’s annoying.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

KoMarketing Associates

DECEMBER 20, 2018

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. Five Social Media Trends That Will Impact Digital Advertising. As social ad spend continues to grow, it’s important to be on the right platforms for your audience. From Derek Edmond.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

KoMarketing Associates

MAY 31, 2018

These ads will appear anywhere on Quora, so try to narrow your focus and group similar interests as you would normally do on AdWords – this will help when measuring success if everything was tagged properly. Are you also running an AdWords program? Topic Targeting. There are some specific guidelines for image ads as well.

Top of Funnel 187

Top of Funnel Ads B2B Marketing Funnel Advertising 187

KoMarketing Associates

SEPTEMBER 25, 2018

Google AdWords will share a quality score. Search engines that pick up on this sharing (through links or social media) will assign your result more authority for solving users’ queries. Most advertising platforms will spoon feed you some data to optimize your campaign around. In SEO, you get nothing.

Lead Ranking 124

Lead Ranking Lead Scoring Paid Content SEO 124