Customer Experience Matrix

JANUARY 22, 2014

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. b2b marketing automation systems marketing automation new marketing automation technology small business marketing small business software'

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

JULY 30, 2009

Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Hubspot has accepted this challenge.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 3, 2008

While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymize them [yes, that’s a word, at least according to [link] ]). So I was quite curious to see what they had to offer. What I found was intriguing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

OCTOBER 19, 2010

Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. It’s harder every day for a new company to enter the business-to-business marketing automation industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MARCH 8, 2011

This could be a real game-changer in the small business marketing automation landscape. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation. intended to extend Google’s own business).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 5, 2015

more micro-business vendors. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. I''m also aware of several other vendors, not yet in the VEST, who also compete for this business. Here’s what struck me.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

OCTOBER 22, 2009

This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. Business marketers probably spend more online, but, once you add in the cost of salespeople, I’d guess that online spending still accounts for less than 10% of the combined total.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120