article thumbnail

MarTech’s GA4 experts to follow

Martech

followers) X/Twitter: @simoahava ( 24.7K followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K subscribers) Charles Farina Charles is head of innovation for the ad services company AdSwerve and is always up on the latest GA4 developments. LinkedIn: Simo Ahava (24.8K LinkedIn: Brie E Anderson (2.6K

article thumbnail

2 Twitter Changes Making Life Easier for Big Brands

Convince & Convert

In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. Are You a Buyer on Twitter? Now, the protected DM wall is coming down. Image by Bigstock.com.

Twitter 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Google Ads Influencers to Follow

Brandpoint

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform. Andrew Lolk.

article thumbnail

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Guest post by Anthony Bergs. Following the Herd.

article thumbnail

How to get new clients for your agency

Anyword

You could even incentivize clients that give you referrals in terms of giving them a discount or a free service — anything that is feasible to you. Google AdWords. Google AdWords is one of the most successful tactics to get new clients in your location. Twitter Ads. Go Out & Socialize. LinkedIn Ads. Instagram Ads.

article thumbnail

Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands. It supplements the social inputs with information from third party data sources, location history, and a clients’ own email, Web site, customer service, mobile apps, surveys, point of sale, and other systems.

article thumbnail

3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Products or services tailored to specific buyer needs. AdWords Customer Match. Twitter Tailored Audiences. LinkedIn Account Targeting.