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How Labels works in Google Adwords; benefits of the new feature

NuSpark Consulting

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Complementary keywords for the Research label: Ideas, solutions, programs, sales training (broad, phrase, exact matches).

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Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark Consulting

Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity. Buyer Persona.

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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

Experiences like this can make you think that retargeting ads—those ads that resurface products and services you looked at but didn’t take action on—are too pushy and sales-y to be worth including in your marketing strategy. Sales teams not only count on us to create demand but to sustain it. Nobody wants to be that type of marketer.).

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Thomas George is a Video Jedi and Co-Owner of The Sales Lion. On Linkedin, he actively posts about email templates, adaptive HTML formatting, and other aspects of email marketing.

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11 Marketing Dashboards That Make You Think

Oktopost

Google Adwords campaign dashboards. This tool is most useful for B2B marketers who want to use Google Data Studio for a Google Adwords or marketing analysis dashboard. A Head of Sales user was impressed with Datapine’s drag-and-drop feature that allowed him to view important sales KPIs such as backlink monitoring on the fly.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark Consulting

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark Consulting

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.