Remove sales
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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Almost all our SEM engagements begin with some kind of audit and assessment,” commented Howard J. Aggressive testing of ad copy.

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Many small companies fail to achieve desired sales goals despite having adequate resources. Although each one of them faces unique challenges, the following are some common pitfalls that eventually lead to the failure despite a sound sales strategy. For example, many businesses spend thousands of advertising dollars on Google Adwords.

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Expand your Offer Strategy to Increase SEM Performance

The Point

Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales. Most likely they’re simply looking to solve a problem.

SEM 100
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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. How Much Am I Spending? All questions should start with the PPC budget.

Adwords 120
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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Let’s get started.

SEM 56
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SMX East 2016 Day 1 – Ad Copy Best Practices, Local SEM, AdWords & Bing Updates, Social

QuanticMind

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. Geo targeting tips from “Local Search Roundtable: Ask Us Anything About Local SEO and SEM”: Featuring: @phixed , @si1very , @danleibson , @conradsaam , @mattmcgee.

SEM 40
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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Higher goals require a larger budget.