Remove sales

The Point

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

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Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

Are you trying to generate downloads, registrations, page views, sales leads, qualified leads, sales? Don’t stop tracking at leads, because you’ll have no idea how many of those leads are qualified, or which are converting into sales. The foundation of a strong search campaign is knowing what you want to achieve.

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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Email Signatures – design a custom HTML email signature banner promoting the show and provide it to your sales, pre-sales, and customer support team, along with instructions on how to add the signature in popular email clients. Google AdWords – place ads on AdWords using the show name (and variations) as keywords.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. . • Promoting transparency and trustworthiness. Providing ease of navigation.

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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Imagine, if you will, the option to display search ads (through Google AdWords) only to companies that match up with your target attributes, instantly eliminating the wasted investment in conversions or leads that will never become sales-ready prospects. Technically, it should be possible.

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Expand your Offer Strategy to Increase SEM Performance

The Point

Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales.

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