KoMarketing Associates

FEBRUARY 3, 2014

Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. Even though the target outcome is the same (more sales), Google Shopping is different from traditional text-based PPC ad campaigns in a few ways.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

APRIL 13, 2017

Once a prospect is in the lead-tracking system with their basic information, the sales department has the opportunity to understand more about a potential customer and get the sale. Similar to Google Adwords, you can use form submissions on your site, and then set up goals in the Baidu PPC platform. Final Words.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

DECEMBER 27, 2016

In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. Google Testing Additional Structured Snippets Options. How does Google make money?

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. Baidu PPC Versus Google AdWords: 8 Key Differences. 7 Essential Steps In Developing a B2B Social Media Strategy. 8 Steps to Open a Baidu PPC Account.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). Google AdWords has already played a huge role in mobile app advertising. Helpful Resources. Google AdMob.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 9, 2013

Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. Google AdWords rolled out its Estimated Total Conversions, aiming to help marketers better understand how their online advertising is driving conversions. visits to stores, phone calls, app downloads, website sales, etc.) View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JUNE 21, 2018

And once you’ve got that, you’ll want clicks that convert profitably with a shorter sales cycle. If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. Have tracking in place.

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

KoMarketing Associates

DECEMBER 27, 2016

In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. Google Testing Additional Structured Snippets Options. How does Google make money?

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. Direct Traffic is Dark Traffic, and That’s OK.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

KoMarketing Associates

MARCH 5, 2013

to determine traffic sources, when content is being consumed the most, what posts do best at what times, and what content is converting leads into sales. Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

FEBRUARY 24, 2015

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Any company with a product catalog can create a data file containing their products and upload it to Google Merchant Center, free of charge.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

APRIL 26, 2018

A great proposal is more than just a contract – it is a tool that assists your company’s sales funnel and gives you an opportunity to further highlight your firm’s strengths and attention to detail. Detail Transition Process for Advertising Accounts. Demonstrate Knowledge of Client’s Business.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

JULY 7, 2015

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. Whether paid search is already an channel invested in or not, consider create new campaigns around the audience’s searches and interests through Google AdWords and / or Bing AdCenter.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

DECEMBER 6, 2016

It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example. Or bottom of the funnel campaigns that influence sales opportunities or keep your brand top-of-mind? (Or has their strategy mainly stayed the same?).

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

AUGUST 11, 2015

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. The extended sales cycle we face in B2B online marketing adds to the confusion.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

FEBRUARY 2, 2015

Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. billion in projected mobile sales for Facebook, Twitter’s new algorithm, and even more social networks looking toward expanded advertising, 2015 promises to be a big shake up for social media.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

MARCH 30, 2012

From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. More complex B2B sales funnels need to take that into consideration, tying lead nurturing programs much more explicitly into the process of mobile strategy. Time on device versus time on desktop are different.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. Add Wendy: https://plus.google.com/110318861168574736733.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

FEBRUARY 9, 2016

Co-branded video material is a way to spread production and distribution costs between two (or more) brands involved in the sales channel. Google Small Business Adwords Education Series. IBM Watson: How it Works. Endorsement/Co-Branded. The video symbolizes a like-minded partnership of helping contractors get their job done.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

FEBRUARY 27, 2018

Or maybe they just want leads that convert into customers more quickly, thus shortening the sales cycle. Or they want less expensive sales-qualified leads (SQL). Optimizing your landing pages may reduce sales at first. They were sending $12,000 a day of AdWords traffic to this page… and they had never ever tested it.

Landing Pages 244

Landing Pages Optimization Effectiveness Adwords 244

KoMarketing Associates

SEPTEMBER 18, 2012

Survey data infers that this platform’s characteristics may better support objectives specific to lead generation and sales activity. YouTube launched full availability of a paid search service for video that works similar to Google AdWords. LinkedIn was considered the “most important channel” for B2B marketers.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

JUNE 12, 2017

In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. In AdWords, there are four keywords match types – broad, broad modifier, phrase, and exact match. In my experience, Core Phrase Match in Baidu is more like broad match found in AdWords.

Paid Content 122

Paid Content Cost Per Click Features Work Management 122

KoMarketing Associates

NOVEMBER 1, 2016

But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? Google AdWords Ad Extensions. As indicated in Google AdWords, ad extensions show extra information (“extending” from text ads) about the business. How To Manage This Result. Final Thoughts.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

KoMarketing Associates

FEBRUARY 21, 2017

With that in mind, the leads acquired by these searchers will be more qualified and are more apt to turn into actual sales. The searcher is already familiar with your brand, has most likely been to your site in the past, and is more likely to be categorized further down the purchase funnel.

Activities 136

Activities Campaigns Brand Identity Branding 136

KoMarketing Associates

SEPTEMBER 20, 2018

AdWords has this functionality; there’s a good video for how to exclude an audience on either the Search or Display networks here. Use AdWords Frequency Reports to avoid ad fatigue. For AdWords users, this is fairly easy. Just head into the AdWords Frequency Report and take a look at when engagement is dropping off.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

KoMarketing Associates

FEBRUARY 8, 2018

Getting New Leads – Advertisers can also simply go right after the sale by offering a promotion or free demo of their product or service. for AdWords search ). With an average CPC that’s 180 percent higher than AdWords, conversion rate goals will also need to be increased that much in order to see the same cost per conversion.

Paid Content 156

Paid Content Linkedin Cost Per Click Paid Search Agency 156

KoMarketing Associates

DECEMBER 20, 2018

Replacing the sales funnel with the sales flywheel. Brian Halligan was able to capture the pain points his customers were experiencing in the traditional sales funnel and solving them through the idea of a Sales Flywheel where there are areas of force and friction that can create a delightful costumer experience.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

KoMarketing Associates

JULY 14, 2014

Goal setting in Baidu Analytics allows marketers to submit and track their confirmation page URL (which page you plan to track, such as the confirmation page after a form submission or a sales process). Event Conversion Goal. Baidu Editor.

Online Marketing 120

Online Marketing Cable B2B Marketing Tools 120

KoMarketing Associates

MAY 24, 2016

A good way to do this is to take your top 25 most trafficked pages, plug them into the AdWords keyword planner, and export the keyword list of terms into a tag cloud (shout out to Jeremy for this awesome tip): Another way to go about this is to break down the posts by topic and chart it (I will typically take the top 100 posts or so to do this).

Content 126

Content Marketing Analytics Tools Impressions Keywords 126