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Prove Your Worth:10 KPIs for Marketers

Modern B2B Marketing

To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. Online Marketing ROI. Take a look at the following scenario: The above chart represents the percentage of leads that arrive at Marketo’s site via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows.

The Ultimate Dictionary of Marketing Terms You Should Know


Check out this free, pre-designed editorial calendar template.). A customer satisfaction metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others. There are many different types of offers you could create, including ebooks, checklists, cheat sheets, webinars, demos, templates, and tools. ( 76) Return on Investment (ROI).