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The Top B2B Website Marketing Metrics

Hinge Marketing

When it comes B2B website metrics, there’s so much information out there that it can be a bit overwhelming. The thing to remember is that SEO, keywords, and analytics are all essential elements to making sure your firm’s website is performing optimally. So, to cut through the confusion, let’s break down B2B website analytics bit by byte. are driving traffic to your website.

8 Steps To An Effective Social Media Strategy

B2B Marketing Insider

An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. If you have your own website, there are several ways you can determine your audience’s demographics. For example, you can use Alexa or Google Adwords. Is it video, audio, text, etc.,

From Scratch: Four (Free) List Building Strategies


Let’s explore the four time-centric strategies based on your current budget and staff resources. In its 2013 Email Marketing Benchmark Report , MarketingSherpa notes that 77% of marketers called website registration effective in building quality lists. In this post, we’ll cover the first four. Stay tuned for the final three, coming soon.). First things first: Nail the basics.

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B2B Video Marketing Done Right

KoMarketing Associates

And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search. Series can establish the perception of innovation or thought leadership, and of a trusted resource because of the consistent and repeated installments. Google Small Business Adwords Education Series. Deeper understanding can lead to higher satisfaction. Explainer.

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How to Make Hummingbird Your Ally with Long Tail Keywords

Marketing Action

The first should be a keyword tool like AdWords or Wordtracker. Google’s also now putting emphasis on resources and community interaction. Taking the long tail mindset leads you to uncover what your audience really wants to know, and helps you build the rich content that will provide satisfaction. Google makes hundreds of changes to its algorithms yearly. Most are small.

62 Experts Share Their #1 Actionable SEO Technique


Next, I will focus on my content and make sure that I can do at least a 1,000+ word resource guide that provides real value. If the website is for a pet store, gather the types of questions customers ask, and sort them by page. To do this, there are some methods you can add to your daily SEO activities that you do for your clients/websites: Monitor your competitor links.