The Top B2B Website Marketing Metrics
APRIL 13, 2016
When it comes B2B website metrics, there’s so much information out there that it can be a bit overwhelming. The thing to remember is that SEO, keywords, and analytics are all essential elements to making sure your firm’s website is performing optimally. So, to cut through the confusion, let’s break down B2B website analytics bit by byte. are driving traffic to your website.
B2B Video Marketing Done Right
FEBRUARY 9, 2016
And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search. Series can establish the perception of innovation or thought leadership, and of a trusted resource because of the consistent and repeated installments. Google Small Business Adwords Education Series. Deeper understanding can lead to higher satisfaction. Explainer.
8 Steps To An Effective Social Media Strategy
B2B Marketing Insider
OCTOBER 20, 2015
An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. If you have your own website, there are several ways you can determine your audience’s demographics. For example, you can use Alexa or Google Adwords. Is it video, audio, text, etc.,
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. They share the best advice, fast and have earned a reputation as THE educational resource for the market they serve. million. million.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 94) Website.
How to Make Hummingbird Your Ally with Long Tail Keywords
NOVEMBER 4, 2013
The first should be a keyword tool like AdWords or Wordtracker. Google’s also now putting emphasis on resources and community interaction. Taking the long tail mindset leads you to uncover what your audience really wants to know, and helps you build the rich content that will provide satisfaction. Google makes hundreds of changes to its algorithms yearly. Most are small.