Social Pros 12 – Derek Halpern, Social Triggers
Convince & Convert
APRIL 19, 2012
To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. You have to measure the behaviors that those clicks generate, whether it’s leads or sales or something else in your funnel.
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