Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. 5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline.