Webbiquity

JANUARY 28, 2013

Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog. 22 Free Keyword Research Tools by Practical eCommerce.

Keywords 100

Keywords Research SEO Tools 100

Webbiquity

APRIL 14, 2015

At its core, search still relies on words, whether typed or spoken. Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. 10 Great Alternatives to the Google Keyword Research Tool by Pamorama. But It Works Nicely.

Keywords 100

Keywords SEO Research Resources 100

LeadSquared

AUGUST 30, 2013

The all new Google Keyword Planner has replaced the Adwords Keyword Tool, with its unique features and user -friendly interface. Similar to the keyword tool, this option returns relevant keywords data, if you enter a word, phrase, landing page URL and/or a product category. For Example: 3. Multiply Keyword Lists to get Estimates.

Adwords 52

Adwords Keywords Cost Per Click Budget Programs 52

Directive Agency

APRIL 11, 2018

Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. B2B Marketing Research Tool #1: SEMrush. Then, take all of the “ long tail keywords ” — keywords that have more than 3 words. Choose all of the long tail keywords that are more than 3 words.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

The Lead Agency

FEBRUARY 15, 2023

Negative keywords are words or phrases that you add to your campaign so that your ad won’t show up when someone searches for that term. Google’s Keyword Planner tool Google’s Keyword Planner tool is a great way to research potential negative keywords for your campaigns.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

LeadSquared

MAY 13, 2013

Whether it is Google Adwords, blogging, content writing, SEO or any other kind of online marketing task , conducting a proper keyword research online is the best way to begin with, and actually be successful at it. Google Adwords Keywords Tool. Google Adwords keyword tool helps you search for relevant keyword for your business.

Keywords 52

Keywords Research Cost Per Click Budget Programs 52

Contently

DECEMBER 3, 2020

By occupying valuable real estate on search engine results pages, content was not only driving traffic to their websites, but also improving brand recognition at the crucial research stage of the buying cycle. Forrester research tells us that executive buyers look at an average of 17 pieces of content before signing a contract.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Zoominfo

MARCH 26, 2018

In other words, customer-centric organizations assess their customers’ needs and interests and shape their products and campaigns to best satisfy them. A successful influencer marketing strategy requires a lot of research and preparation – but the results speak for themselves. Unfamiliar with the term “customer-centricity”?

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Hubspot

JUNE 3, 2020

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Recently, I asked 17 PPC experts to tell me the top three PPC metrics they pay the most attention to when analyzing their AdWords accounts. In other words, it's an ROI killer.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

BenchmarkONE

NOVEMBER 26, 2018

If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. It’s a very powerful tool that you can use even if you don’t want to spend money on an AdWords campaign. You do, however, need to set up an AdWords account. Once you’ve entered your word or phrase, select “Get Ideas.”

Keywords 77

Keywords CPC Cost Per Click Adwords 77

KoMarketing Associates

DECEMBER 27, 2016

In other words, you have to make sure you’re formatting your posts in a way that’s easily digestible to readers and that will make them want to stick around to read your stuff. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 13, 2018

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. This tool rates your topic based on length, headline type, and the amount of uncommon, power, and emotional words used. No one wants to read a 1,000-word post that’s a wall of text. Do Your Research.

SEO 128

SEO Top of Funnel Tips Lead Ranking 128

EMagine B2B Blog

AUGUST 8, 2013

Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. This post assumes you have already done your keyword research, written your ads, and created your landing pages. For any words that fall below the first page, increase your spend. action words in the ads.

Adwords 40

Adwords Campaigns Work Management CTR 40

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. You likely spent days, weeks, or even months thoroughly researching the prospect in question and crafting a pitch that perfectly suits their needs. But don’t throw in the towel just yet.

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Hubspot

APRIL 4, 2019

SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more. is its ability to tap into Google, Bing, YouTube, Amazon, Instagram, Twitter, and the App Store, so that you're able to segment your keyword research through various channels and better target your efforts.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

APRIL 12, 2016

Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance.

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Engagio

JULY 29, 2021

Michael Kano, a B2B writer at Essayroo and UKWritings , has these wise words for us: “It doesn’t matter if you can produce seven articles a week, if they’re not good quality they won’t be accepted by the highest traffic sites that accept guest posts. This is where audience research is really important.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. This foundational piece is a great place to start.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. First, create a new campaign in your Ad Words account. On the left side of the Ad Words Campaign screen, you’ll see a section called Control Panel and Library. Sound interesting?

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. First, create a new campaign in your Ad Words account. On the left side of the Ad Words Campaign screen, you’ll see a section called Control Panel and Library. Sound interesting?

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

Biznology

NOVEMBER 25, 2019

Next – analytics, the heart of app store optimization: real search results from Apple iOS 12 and above, keyword popularity (as well as keyword research), the ability to see what ads your competitors are running to see how they’re managing their critics and how they’re marketing their apps in contrast to yours.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

KoMarketing Associates

DECEMBER 27, 2016

In other words, you have to make sure you’re formatting your posts in a way that’s easily digestible to readers and that will make them want to stick around to read your stuff. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Unbounce

NOVEMBER 16, 2021

After you research your pay-per-click ad campaign’s keywords , your job’s far from over. Google AdWords’ average CPA is $48.96 Audience research will help you understand what perks will appeal to your target audience the most. You can’t just slap some keywords on your ad and call it a day. for search and $75.51

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

Engagio

MAY 26, 2020

Michael Kano, a B2B writer at Essayroo and UKWritings , has these wise words for us: “It doesn’t matter if you can produce seven articles a week, if they’re not good quality they won’t be accepted by the highest traffic sites that accept guest posts. This is where audience research is really important.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

Hubspot

MAY 26, 2017

Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

SmartBug Media

DECEMBER 7, 2018

Everyone knows that keyword research is a crucial component of an effective SEO campaign. It’s incredibly useful to look at the exact words they are using when they discuss their challenges. They’re not just words, they’re keywords! Not only that, but it’s a completely free keyword research tool—from Google itself!

Keywords 80

Keywords Peer-to-peer Adwords Work Management 80

NetLine

JULY 27, 2023

The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. NetLine’s Audience Explorer is an incredible free tool for research before setting up targeting in your campaigns. Any last words of wisdom to share with your marketing peers? I highly recommend it.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Webbiquity

AUGUST 9, 2012

Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). Use AdWords (and SEM in general). This makes sense.

Long Tail Marketing 100

Long Tail Marketing Lead Scoring Lead Ranking Adwords 100

KoMarketing Associates

APRIL 13, 2017

Similar to Google Adwords, you can use form submissions on your site, and then set up goals in the Baidu PPC platform. Many times research on a new product or service starts there and they are able to get the valuable information they need quickly and effectively. Final Words.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. He is an expert in AdWords, social advertising, and Bing Ads.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

ClearVoice

MAY 10, 2022

Google displays up to 160 characters of your meta description, so make every word count. Make strong word choices. To choose the right keywords, you can use Google AdWords Keyword Planner or a similar keyword research tool that can help you understand which keywords are being searched most often in your industry.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Brightedge

MAY 8, 2020

Evergreen content needs to remain relevant for a long period of time, so putting together 500-700 words in a quick ‘how to’ isn’t going to cut it. Spend time researching the topic to add expertise, authoritativeness, and trustworthiness , to your piece. A thorough keyword research project is your first step to evergreen success.

Traffic 69

Traffic Case Studies Case Study Content 69

Optinmonster

FEBRUARY 21, 2024

Find Content That is Already Ranking For Your Keyword First, Emil did some keyword research with Google’s keyword planner tool. This is important because it means a lot of people are running AdWords on this keyword, which means that there is strong commercial intent behind this keyword.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

DECEMBER 13, 2011

Google launched AdWords Express earlier this year and coined it as “the easiest way to advertise on Google.” Google AdWords vs. Google AdWords Express: What's the Difference? For instance, in traditional AdWords, users need to find their own keywords, set bids, and manage those bids. you’re done.

Adwords 28

Adwords Google Budget Programs Paid Search Agency 28

Hubspot

APRIL 5, 2018

Buy ads on Google through Google Adwords. Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. Here they are: Google Docs for Word documents. Google AdWords. Google AdWords Keyword Planner. How to Market on Google.

Google 78

Google Adsense Tools Doubleclick 78

Biznology

MARCH 20, 2018

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199