Contently

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. Other times, not so much.

Studies 60

Studies SEM Case Studies Adwords 60

DAGMAR Marketing

DECEMBER 26, 2019

At its simplest, doing keyword research for your law firm allows you to find the terms that potential clients are using to locate the legal services they need. After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. Basics of Keyword Research.

Keywords 64

Keywords Research Work Management Lead Scoring 64

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

KoMarketing Associates

DECEMBER 21, 2017

In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. The study is really fantastic and while they note “there is no magic formula for creating a viral or popular headline,” there is still a ton of great info and it’s worth the read.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Contently

DECEMBER 3, 2020

According to an internal study, 67 percent of our customers’ traffic came from search over the past year. By occupying valuable real estate on search engine results pages, content was not only driving traffic to their websites, but also improving brand recognition at the crucial research stage of the buying cycle.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

KoMarketing Associates

DECEMBER 27, 2017

Baidu PPC Versus Google AdWords: 8 Key Differences. Collaborative Research with Ascend2 – This past year our organizations collaborated on two research reports: The State of Lead Generation for the Complex Sale and Account Based Marketing for B2B Marketers. 7 Essential Steps In Developing a B2B Social Media Strategy.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. for marketing case studies featuring AI technology would only produce results prior to September 2021. That has all changed, almost overnight. For example, asking ChatGPT 3.5

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. This study looked at 1 million Google search results to determine key factors and commonalities between first page rankings. The most expensive keywords in AdWords.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Hubspot

APRIL 12, 2016

Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance.

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Brightedge

MAY 8, 2020

Spend time researching the topic to add expertise, authoritativeness, and trustworthiness , to your piece. Some examples of this could include a how to guide for a new product, consumer reviews and testimonials, or case studies. Let’s take the example of a case study. Include keywords that are also up to date.

Traffic 69

Traffic Case Studies Case Study Content 69

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. This study looked at 1 million Google search results to determine key factors and commonalities between first page rankings. The most expensive keywords in AdWords.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. You likely spent days, weeks, or even months thoroughly researching the prospect in question and crafting a pitch that perfectly suits their needs. But don’t throw in the towel just yet.

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Hubspot

APRIL 4, 2019

SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more. Additionally, SEMRush enables you to discover your main paid search competitors, figure out which keywords they're bidding on, and study the composition of their ads. Best SEM tools. Google Trends. Keywordtool.Io.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. Research Related Interests. If you don’t think your audience is on social media, you’re wrong.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Biznology

MARCH 20, 2018

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Writing on the Web

JUNE 16, 2015

A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. If you aren’t sure why this is so key, read this WritingontheWeb.com post here: Keyword Research: What S mart Professionals Know. Are you on YELP ?

Generation 100

Generation Keywords Adwords SERP 100

Only B2B

JANUARY 18, 2018

Content upgrades can be in the form of video courses, ebook, researches, surveys, whitepapers, slideshow or just a PDF download. Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. Researches and surveys. According to eMarketer 62.6

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. We’re researching influencers now with the goal of collecting 6,000 long-tail micro-influencers for our next campaign at Gerris. Yes, please!

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

KoMarketing Associates

JULY 7, 2015

Whether paid search is already an channel invested in or not, consider create new campaigns around the audience’s searches and interests through Google AdWords and / or Bing AdCenter. While B2B marketers can instantly showcase new functionality through PPC, remember that the B2B purchasing process is often longer than in the consumer space.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

SocialPilot

FEBRUARY 9, 2024

Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. Chad works as head of marketing research at Oracle, so you will find many blogs concerning digital marketing from Oracle. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

DECEMBER 13, 2018

How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. You likely spent days, weeks, or even months thoroughly researching the prospect in question and crafting a pitch that perfectly suits their needs. 5 High-Quality Lead Sources 1. Utilize personal networks.

High Quality Lead 100

High Quality Lead Leads Lead Marketing Qualified Leads 100

NetLine

JULY 27, 2023

The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. NetLine’s Audience Explorer is an incredible free tool for research before setting up targeting in your campaigns. I was hooked on programmatic marketing. This training is super easy and informative.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

QuanticMind

JUNE 14, 2019

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. A long tail keyword could be “marketing automation for Adwords PPC.”. has already done their research. Long Tail Keyword Research for PPC. Find Long Tail Keywords with Adwords.

Long Tail Marketing 48

Long Tail Marketing PPC Keywords Cost Per Click 48

KoMarketing Associates

MARCH 17, 2015

Keyword research is only one part of the equation for B2B marketers looking to improve their performance in Google over time. How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? Direct Answer Example: Action Items for B2B Marketers?

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

Convert

DECEMBER 16, 2020

When it comes to the preparation required for developing a content marketing strategy, keyword research is almost always step one. This suggests that this would be a better target keyword for organic search, despite the estimated search volume data from the keyword research tool. Google AdWords is a particularly powerful platform.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

SalesIntel

NOVEMBER 17, 2022

4 Marketing Learnings From a Study. Optimization of search engines is a broad topic and there are several things that you need to optimize and work on like keyword research, website optimization, and content optimization. There are several PPC marketing providers and the most commonly used one is Google Adwords.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Sharpspring

AUGUST 17, 2021

Most PPC campaigns focus on the top-of-the-funnel (awareness building) and run on Google AdWords, Bing Ads, etc. Or they were simply researching for a future purchase but aren’t ready to buy? Download the case study here and learn how smart retargeting can trim your budget while unlocking new revenue opportunities.

Marketing Budget 88

Marketing Budget Cost per Acquisition Cost Per Click Cost Per Thousand 88

Strategic-IC

JULY 18, 2018

Having already completed two years at Bournemouth University studying Marketing Communications, I began the internship with a good foundational knowledge of marketing. Conducting prospect/ persona research for Inbound and ABM campaigns. Google Adwords for Mobile. So what did she learn? Google Customer-Centric Marketing.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Inbound Marketing Ad Agencies 54

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Belkins

FEBRUARY 21, 2021

Thus, you should start with solid research of your potential customers’ tastes and behavior to increase conversion rates. It can be a case study in line with the content they are currently looking for. Boost Website Traffic With Google AdWords. Please mind that they might change over time. Open House.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

KoMarketing Associates

SEPTEMBER 16, 2014

In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. According to Pew Research , as of January 2014, 90% of all Americans have a cell phone, 32% have an e-reader, and 42% have a tablet. So what are you waiting for?

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

The Lead Agency

AUGUST 6, 2018

Whether it is segmenting your audience or using A/B testing for keyword research, you will find strategies in this article to help boost engagement with your audience. According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. Why Email Marketing?

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Convince & Convert

OCTOBER 8, 2015

In August of this year, Moz published its latest Ranking Factors Study. This study reviewed 16,520 commercial search queries and their results pages to determine what factors appear to be driving Google rankings. In fact, all Google properties cumulatively only have a listing in 36.26 percent of the SERPs—much less than Wikipedia.

Wikipedia 145

Wikipedia Google SERP Business 145

NuSpark Consulting

DECEMBER 30, 2012

Really understand your target audience; why they buy; what pains they have; why they need your product or service; perform better buyer persona research. Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Outgrow

MAY 28, 2020

Their services range from advertising (ATL & BTL) to PR, research (proprietary consumer market media), and more. Case Study: At this hour of crisis, due to the breakout of the COVID-19 , we have no choice but to stay at home. Case Study: Coca-cola wanted to send a sweet message of solidarity to the Muslims fasting during Ramadan.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52