Writing on the Web

article thumbnail

Keyword Research: What Smart Professionals Know

Writing on the Web

My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. That’s why keyword research is so important – I want to use keyword phrases that people are actually using when searching online! Image: FreeDigitalPhotos.net ).

Keywords 100
article thumbnail

4 Ideas to Generate Blog Topics

Writing on the Web

These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. Narrow down blog post ideas with Google AdWords Keyword Planner.