Webbiquity

SEPTEMBER 5, 2017

AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position. Make sure to test this out to find the right balance and determine your optimal standing.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

APRIL 26, 2011

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

SEM 100

SEM Consulting Adwords Tools 100

Webbiquity

AUGUST 9, 2012

Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). Use AdWords (and SEM in general). This makes sense.

Long Tail Marketing 100

Long Tail Marketing Lead Scoring Lead Ranking Adwords 100

Webbiquity

MAY 6, 2013

How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics. PPC Myth Busting!

PPC 100

PPC Paid Search Agency Adwords Tips 100

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

FEBRUARY 14, 2010

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JANUARY 10, 2010

Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. Researchers: paid search ads don’t get as many clicks as believed by Econsultancy. 9 things you MUST know before you start any conversion rate optimization by Search Engine People.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Webbiquity

MAY 12, 2015

” By reviewing Google Adword’s keyword planner , we were able to recognize the popularity of this query and concluded tennis players would benefit from this professional advice. For the tennis video, we had previously performed our research on popular search queries. Proper Title Tags and Description.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

Webbiquity

FEBRUARY 14, 2010

The guide itself is well-researched, clearly written and highly practical. It also sets you apart and builds credibility on the front-end of the buying cycle, making efforts from SEO to banner advertising and AdWords more effective and productive.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

SEPTEMBER 25, 2018

Data from the report was supplemented with examples from B2B technology companies as well as research from other sources, including LinkedIn’s marketing group. Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Webbiquity

FEBRUARY 18, 2010

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

JULY 24, 2012

In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. That makes AdWords a critical component for any company seeking to dominate the first page of search results. Using the wrong keywords.

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Webbiquity

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

JANUARY 25, 2016

As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. .” The disconnect between what buyers want and what content marketers produce goes beyond format as well.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Webbiquity

MAY 20, 2010

B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” Think AdWords isn’t important? The most popular use of LinkedIn is for researching people and companies (77%). No deposit, no return. 3 SEM Facts.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

SEPTEMBER 30, 2014

That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. by WordStream.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Webbiquity

SEPTEMBER 12, 2017

An interesting report from researchers at UCLA shows that ideas that are found to be buzz-worthy are associated with certain areas of the brain. Research presented in Psychological Science suggests that a reader’s emotional response to content plays a significant role in whether or not they decide to share that content.

Content 236

Content Paid Search Agency Buzz Inbound Marketing 236

Webbiquity

JULY 29, 2014

Most of the tools Gazalla Gaya reviews here are familiar (such as the outstanding WordPress SEO by Yoast , but a few are off the beaten path, among them HitTail (a fee-based long-tail keyword research tool) and the Virante AuthorRank tool for analyzing the influence of online authors according to Google ranking factors.

Budget Programs 100

Budget Programs Tools SEO Adwords 100

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

MAY 3, 2016

It’s a daily go-to tool for me as I’m researching a specific topic or looking for additional content to link to.” Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. ” — Rebekah Radice.

Paid Content 100

Paid Content Advertising Benchmark Tools Best Practices 100

Webbiquity

MARCH 1, 2012

2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. He helpfully divides his list of tools, most of which are market leaders, into five categories: keyword research, on-page criteria, rank checkers, competitive link research tools, and link monitoring tools. Google (and Yahoo!)

SEO 100

SEO Tools Best Practices SEM 100

Webbiquity

JULY 18, 2012

The search giant has annoyed everyday users with moves like dropping popular tools (Picnik, Knol, Gears) and presenting search challenges when it sees an “excessive” volume of searches from a single IP address (yes, this was designed to thwart automated rank-checking tools—though it isn’t clear why those are a problem—but can be triggered (..)

Facebook 100

Facebook Google Digg Privacy 100

Webbiquity

NOVEMBER 10, 2010

You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation. Blogging makes you and/or you company more interesting online.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

NOVEMBER 19, 2012

SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins. associations, research organizations) and paid web presence. Social media: social media monitoring (Radian6, Sysomos, SM2), social media management (HootSuite, SocialOomph, Buffer), Twitter tools, etc. .”

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Marketing Management 100

Webbiquity

JANUARY 2, 2014

Search: Not Provided: What Remains, Keyword Data Options, the Future byh Occam’s Razor. ** 5 STARS.

Keywords 100

Keywords Landing Pages Digital Marketing Funnels Traffic 100

Webbiquity

DECEMBER 19, 2017

” — The Big Trends in B2B Marketing , Circle Research. “In 2018, marketers will be forced to conduct research that identifies top influencers among their target audiences, and they’ll need to make sure money is allocated to fund these influencer campaigns.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

MARCH 14, 2012

Consider just one category of searches: students conducting research projects. Whether its a junior high, high school or college student, researching anything from the paintings of Pablo Picasso to the writings of William Shakespeare to the mating habits of zebras, the odds of such of search resulting on a paid ad click are virtually zero.

Adwords 100

Adwords Paid Content SEM Paid Search Agency 100

Webbiquity

JULY 26, 2010

Here are my top 10 posts and topics: Best Social Media Stats and Market Research of 2009 , March 31, 2010. , May 26, 2010. 5 Ways to Attract People to Your Content Before They Even Click , Thursday, April 15, 2010. Of course, this got me to wondering what the system thought were my top posts and top topics. SEM & SEO & PPC & CTR.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 19, 2012

From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. Bottom Line.

Marketing Management 100

Marketing Management Paid Content Software Optimization 100

Webbiquity

MARCH 27, 2013

Writing that “LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the other ad campaign media,” Lee Rush Schwartz steps through the six elements of ad targeting on LinkedIn. ” 4 Ways to Stand Out on LinkedIn by LinkedIn Blog.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Plus much more.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JANUARY 31, 2017

Analyzes your Google Analytics data and delivers insights about your site’s KPIs including sessions, pageviews, bounce rate, referral traffic, goal conversions, events, ecommerce, and AdWords. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: ” — SnapApp.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Webbiquity

APRIL 29, 2014

” Marketing Research Chart: Integrating email and search marketing tactics by MarketingSherpa. ” Running AdWords ads and examining keyword performance is another option. Many SEO companies do the same with their outreach to bloggers. Time for a New Definition of SEO by Search Engine Watch.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

FEBRUARY 23, 2012

The brilliant Shel Holtz explains how organizations can tap into the power of Google+ circles for content marketing, completely apart from brand pages, noting “I’m skeptical about brand pages, since research indicates most people connect with Facebook’s version only to learn about coupons, discounts and special offers.”

Google 100

Google Tactics Tips Best Practices 100