Adwords and Research - B2B Marketing Zone

The 5 Top Media for Cold Prospecting

ViewPoint

JANUARY 26, 2012

Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop.

B to B

B to B netFactor Media SEM

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

MAY 5, 2015

According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. Brian Carroll , Executive Director, Revenue Optimization at MECLABS shared some very compelling statistics in his response: There are three types of lead nurturing programs that every marketer should take full advantage of: 1.

Lead Nurturing

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer

B2B Marketing Zone

ViewPoint

The 5 Top Media for Cold Prospecting

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

Webinars

Stay Connected