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Inbound Marketing & Marketing Automation

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But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. But it can quickly get expensive. What Does it Do for You?

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Marketing Automation Trends for 2010

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Megan Heuer , Research Director, SiriusDecisions. Megan Heuer, Research Director, SiriusDecisions ( @megheuer ). Google adwords, banner ads on sites A/B/C, purchasing prequalified leads from companies like Tippit, purchasing email lists from vendor A/B/C, event sponsorships A/B/C, etc.). Kevin Joyce , CMO, Market2Lead.