• HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Adwords, Research] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Make It Relevant: Social advertising is different to Adwords search advertising. Your Adwords campaigns are centered around demand fulfillment — targeting specific keywords that people are searching for right now. This field is mastered through research, experience and testing – not through formal learning environments. Twitter.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Adwords, Research] Creating Killer Content with Data: Pubcon Austin 2016
    good way to do this is to take your top 25 most trafficked pages, plug them into the AdWords keyword planner, and export the keyword list of terms into a tag cloud (shout out to Jeremy for this awesome tip): Another way to go about this is to break down the posts by topic and chart it (I will typically take the top 100 posts or so to do this).
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Adwords, Research] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Adwords, Research] 10 secrets to research the best SEO keywords
    Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. Be first.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Adwords, Research] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. Say a prospect is just beginning his research. Win-win!
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Adwords, Research] Top B2B Website Metrics to Monitor Using Google Analytics
    You can also monitor paid search if your firm is engaged in a pay-per-click (PPC) or Google Adwords campaign. Be sure to research keywords and ensure the titles of your content and site pages are optimized with the keywords you wish to rank for. More importantly, you don’t learn what they are doing once they get there. Anything over 2.00
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Adwords, Research] Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
    Whether you're improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters. Before we get started, every year we dig into the latest research, trends and opportunities in the field of inbound marketing.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Adwords, Research] 7 Ways to Get More Value From Your PR Campaigns
    Hopefully this will give your readers additional information if they wish to research them further. When planning this type of strategy, you should lean on a keyword research tool such as Google AdWords to get started. You’ve worked your socks off to get as much press coverage as possible. Now it’s back to business.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Adwords, Research] The 12 Best Competitive Intelligence and Benchmarking Tools
    It’s a daily go-to tool for me as I’m researching a specific topic or looking for additional content to link to.” Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. ” — Kissmetrics Blog.
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Adwords, Research] Why You Need A Single Source Of Truth For Marketing Data
    B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. This leads us to the second biggest challenge according to the research from Origami Logic: marketers aren’t able to take action based on the results.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Adwords, Research] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance. Want more tips?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Adwords, Research] The Evolution of the B2B Marketer
    This means that when a buyer decides that he wants something, he does the majority of his research via sites like CNET or analyst blogs, reads product reviews and messages peers, and narrows down his consideration to two or three products or services. That 60-90% stat referenced above, in which buyers do research in advance of their purchase?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Adwords, Research] 7 Simple Steps for a Solid SEO Strategy
    This requires a little research. This is where your keyword research  comes in handy. One is to use Google AdWords Keyword Planner. Author: Janet Dulsky Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Suddenly, the project doesn’t seem quite so exciting anymore. The panic sets in.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Adwords, Research] Ultimate List of 22 Account-Based Marketing Tactics
    Adwords Customer Match advertising. Google AdWords relies on email addresses to create custom lists. When an individual from a target company is signed into their Google account, AdWords will serve them search ads, gmail ads, and/or youtube ads, resulting in hyper-targeted ad touches. 9. How do you do account-based marketing?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Adwords, Research] 5 Effective Options For B2B Advertising on Social Media
    study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Adwords, Research] The Ultimate Dictionary of Marketing Terms You Should Know
    semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Learn how to do keyword research for SEO here.). L. Now they’re looking to conduct further research to find a solution to the problem. heck, even marketing acronyms. Want to learn marketing analytics?
  • ACT-ON  |  TUESDAY, MARCH 8, 2016
    [Adwords, Research] iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities
    Over the course of the last 18 months we’ve gone from a database of zero to almost 100,000 names. A lot of them have been more list/research based. We started with a lot of paid on LinkedIn, we did paid on Twitter, we did a lot of AdWords paid. iCharts delivers business data visualization to companies worldwide. TED:  Yes.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Adwords, Research] 17 Ways to Promote Your White Paper for Lead Generation
    According to research , visual content is more than 40 times more likely to get shared on social media than other types of content. If you’ve done your persona research , you know which online publishers, such as industry magazines, your target audience frequents. You’ve written, designed and produced a white paper. Now you can relax.
  • WRITTENT  |  THURSDAY, MARCH 3, 2016
    [Adwords, Research] How to Write a Press Release in 4 Easy Steps [+Examples]
    Useful tips: Use good keyword research tools like Google AdWords and Ubersuggest – they will save time and effort and help you find the most relevant keywords for your niche. Wondering how to write a press release? Great Great press releases are not that hard to write. They have a format that’s easy to follow. Follow their lead. Where?
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Adwords, Research] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    While I don’t know what the marketers responsible for your favorite digital campaign actually did, I can say with almost 100% certainty that they spent a large amount of time researching their market, analyzing different pieces of data and building out detailed strategies that helped them blow you away through flawless execution.
  • NUSPARK  |  WEDNESDAY, MARCH 2, 2016
    [Adwords, Research] How Google’s New Search Results Layout Impacts SEO
    How Google AdWords’ February 2016 Changes Impact SEO. Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. For instance, queries regarding specific product models or brands, as opposed to informational or how-to research. For many, this came as a complete surprise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2016
    [Adwords, Research] 16 Essential educational resources for the marketing professional
    Part of Anya Kamenetz’s book is a well-researched manifesto against the necessity of a college education, but the other part is a list of places to gain knowledge outside a classroom. Since it is a Google product, there’s a strong focus on things like Google Adwords. By Kiki Schirr, {grow} Contributing Columnist. Udemy. Udacity.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Adwords, Research] 14 Fortuitous SEO and SEM Stats and Facts
    On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Search remains the cornerstone of digital and content marketing efforts.
  • ACT-ON  |  TUESDAY, FEBRUARY 23, 2016
    [Adwords, Research] How and Why To Set Your Site Up for Google’s Rich Answers
    Part of Stone Temple’s research on rich answers included two case studies about how rich answers affected different sites. This might be a good time to check the Google AdWords Keyword Planner to see how many search phrases are also questions in your niche. That’s according to the research done by Stone Temple. Consider a quiz.
  • FATHOM  |  MONDAY, FEBRUARY 22, 2016
    [Adwords, Research] Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
    In separate Google research on the value of video, those surveyed said there were 2 key factors that they were looking for in a health video: It had to be relatable , and it had to be comprehensive. This research is still being released, so check back again soon for an updated version with more findings and detail! Function > Form.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords, Research] 3 Reasons To Bid On Unprofitable Keywords
    Even if they don’t convert, you might have prevented that person from buying a plasma TV from a competitor and prompted them to continue researching their options. Blog Feed Digital Advertising Digital Marketing AdWords Bing Ads Google AdWords Paid Search ppc unprofitable keywordsCompetitive Conquesting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords, Research] B2B Video Marketing Done Right
    video designed to overview a product or line of products can serve as a stand-alone salesperson to prospective buyers in the research phase. Google Small Business Adwords Education Series. The word these days is content. Marketers are seeing positive results when they include video in the marketing mix. Informative. Entertaining.
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Adwords, Research] 10 Things You Should Know as a Paid Search Newbie
    The first time logging into the Google AdWords can be overwhelming. While all of the functions of AdWords may seem hard to conquer, have no fear. Google AdWords is easily manageable after learning just a few tips and tricks. Tools like AdWords Editor, can help make it easy to exclude multiple keywords at once. Keywords.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Adwords, Research] Three Things Smart B2B Marketers Will be Doing in 2016
    As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. What will successful B2B marketers to be doing more of, or differently, in 2016? Create the Content Your Buyers Crave.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Adwords, Research] 8 Ways to Improve Your Online Content Marketing
    buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. For example, when it comes to snackable video, research from Animoto finds that 83% of consumers prefer videos that are five minutes or less in length. Good question. Isn’t it your lucky day.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Adwords, Research] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. The Demise of Google+. Image Source. Google’s Complete Search Quality Rater’s Guidelines. Mobilegeddon. Image Source.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Adwords, Research] KoMarketing Year in Review: Top Posts from 2015
    Well researched lists almost always do well. Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. 2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members.
  • BIZIBLE  |  MONDAY, DECEMBER 28, 2015
    [Adwords, Research] Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]
    It’s a more popular attribution model among smaller companies because ad provides (AdWords, Bing ads, Facebook, etc) provide these first-touch analytics as a part of their advertising service. New martech solutions take longer for the management team to research, select, and implement. Single-Touch Attribution Models in B2B Marketing.
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Adwords, Research] How Much Time Do Marketers Spend on Routine Tasks? [New Data]
    And a fter questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. "Am I spending too much time on this?". For marketers, this isn't an uncommon question to struggle with.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords, Research] 28 Super Easy Tips on How to Promote Your Content
    Here’s what I do: Research well-trafficked sites offering syndication (B2Community) and ask to be a part of the program. Google AdWords. I’ve seen firsthand how little you have to spend on Facebook and Instagram to get results. By Brooke B. Sellas, {grow} Contributing Columnist. So let’s break it down, people.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Adwords, Research] Your website must adapt based on data
    For SalesFusion, I did deep research and reporting on the state of the marketing automation software (MAS) art. The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. remember, years ago, that Amazon was doing this. How many hours would an MAS save you?
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Adwords, Research] How to Use Data to Create More Relevant Content
    In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. Step #3: Steal phrases from Google AdWords. How you conduct this research is determined by the type of BuzzSumo account you have. To uncover format insights, click Most Shared under the Content Research tab and insert a keyword.
  • FATHOM  |  MONDAY, DECEMBER 7, 2015
    [Adwords, Research] 5 Tips for Targeting Students Through Google Ads
    If researched, outlined and implemented correctly, your Google ad could attract prospective students to your website and further, prompt them to apply to your school. Blog Feed Higher Education AdWords Google higher education internet marketing Marketingsuccessfully targeted Google text ad gains the right users attention.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Adwords, Research] How to Figure Out What Keywords Your Potential Customers are Using
    Lucky for you, I’m here to loan you a few keyword research secret weapons so you can DIY, if need be. Google AdWords Keyword Planner: The great thing about the AdWords planner is that you don’t need to actually spend any money on AdWords – you just need a Google account. At the center of those pieces are keywords.
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Adwords, Research] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    First, we are getting better results for our clients because we spend more time optimizing for the outcome of marketing and less time talking about whether or not AdWords Conversions should be a goal. Below you’ll read commentary from 10 marketers regarding key takeaways from the 2015 State of Pipeline Marketing Report. CLICK TO TWEET.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Adwords, Research] The Complete Display Ads Overview For B2B Marketers
    Then there is the in-marketing group, which are people who are ready to buy and are actively researching. At the most basic level are marketers who use only Google AdWords to measure performance. AdWords Only Tactic. The dual-tool approach uses marketing automation and AdWords. Use AdWords customer match.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Adwords, Research] There is No Such Thing As an Offline Business Anymore
    All of our consumer research begins online. Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice. took my research to the next level by looking up some business traditionally known around town. Where do you think I started my research? Try new things.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 10, 2015
    [Adwords, Research] Your website is wearing mom jeans and shoulder pads
    Just a cursory search of Google’s Adwords Keyword Planner  shows me that my own site, Gerr.is , shows how out of touch I am. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. The Language of Business is Moving Faster Than You Are. Even Your Clients’ Names Change.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Adwords, Research] How to Increase Brand Awareness and Visibility
    Conducting marketplace research will help you uncover where the gaps are. Ads are available on social sites such as LinkedIn and Twitter, as well as search engine results pages such as Google Adwords. Brand. It’s a word that is thrown around a lot, but what is it really? And how can you measure it to quantify its impact? Buy ads.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Adwords, Research] How to Generate New Keyword Ideas
    Image: Blue Nile Research. When I think of traditional keyword research, I think of the Google Keyword Tool (which I’ll get to in a bit). BuzzSumo helps with content research, influencer identification, brand monitoring, and you guessed it…keyword research! AdWords Keyword Planner. To me, this is silly.
  • BIZIBLE  |  THURSDAY, OCTOBER 29, 2015
    [Adwords, Research] Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
    (Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). AdWords adapts to the shifting digital marketing landscape -- and that means it changes frequently, and often without a big splash in the media. CLICK TO TWEET.
  • FATHOM  |  MONDAY, OCTOBER 26, 2015
    [Adwords, Research] The “Name that Tune” Approach to PPC Campaigns
    Analytics / Big Data Digital Advertising Digital Marketing Fathom Marketing Keyword Research adwords negative keywords ppcOver 30 years ago, there was a popular game show called “Name that Tune” which had a fairly simple premise. Contestants would compete to see who could name the title of a song by hearing as few notes as possible.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Adwords, Research] 8 Steps To An Effective Social Media Strategy
    For example, you can use Alexa or Google Adwords. Use Adwords Keyword Planner as a starting point. Based on Buffer and SumAll’s research earlier this year, they found that the optimal frequency for social media posting was as follows: Twitter: No more than 3 times a day. But it’s important to take the time to do it properly.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Adwords, Research] How Ad Blocking Works: Everything You Need to Know
    According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. Next, do some research to find out how your prospects and customers really feel about your ads. Let's dig in together.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Adwords, Research] 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
    Source: Pew Research Center ). AdWords. With AdWords, businesses can align keywords with their business goals to remain in front of their customers -- both potential and existing -- without being too invasive. At HubSpot, we held onto this notion for a while. But then things started to change. What Is Display Advertising?
  • GENWI  |  TUESDAY, SEPTEMBER 22, 2015
    [Adwords, Research] Understanding the Value of Content Discoverability for Your Organization
    From a lead generation perspective, the value of content discovery is significant, as evidenced by the amount of marketing dollars businesses of all sizes pour into the Google AdWords platform on an annual basis, with the goal of gaining top-of-browser visibility with specific keywords and phrases associated with their products and services.
  • FATHOM  |  FRIDAY, SEPTEMBER 18, 2015
    [Adwords, Research] The “Marketing” Guide for Higher Education Content Marketing
    Professional, graduate, research based content? If this is the case, a great way to utilize research related content is to use it as a complimentary feature to landing pages currently being used as lead generation forms. expectations 2015: What 10 Years of Research Has Told Us About College E-Recruitment. Welcome back marketers.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Adwords, Research] The Ultimate List of Websites Every Blogger Should Bookmark
    Keyword research comes in handy when you're brainstorming, writing, editing, and creating headlines for your blog posts. Google AdWords' Keyword Planner. Want to learn more about how to do keyword research for SEO? All bloggers have a number of websites that they visit every single day. That's exactly what bookmarks are for.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 7, 2015
    [Adwords, Research] 10 case studies show how web analytics prove ROI
    The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. What good is data if you don’t know what to do with it? Who does it well? MOTOREASY : Is a company that sells extended auto warranties. Motoreasy’s
  • MARKETING ACTION  |  MONDAY, AUGUST 31, 2015
    [Adwords, Research] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    Bass ‘n’ Treble knows, through creating customer profiles based on primary research and past customers, that their typical buyers are males, between the ages of 18-35, who enjoy electronic music, and also like to spend time on outdoor activities such as hiking and camping. What is online display advertising? Why choose display advertising?
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Adwords, Research] 4 Google Chrome Extensions For Digital Marketers
    This tool pairs with raventools.com to help collect your site’s data, like Google Analytics and AdWords, in one place. With Raven Tools, you can perform quick SEO research, social media sharing, and link building, and even manage your contact relationships directly from your internet browser. MOZBar. Raven Tools. Check My Links.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Adwords, Research] The 100 Most Expensive Keywords on Google [Infographic]
    With the help of the folks at SEMrush , WebpageFX figured out which keywords have the highest cost-per-click in Google AdWords. Check it out, and click here to read more about how to do keyword research for your own company's SEO. SEO PPC Daily IGSS
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Adwords, Research] Rethinking Referral Marketing: Build Out Your Visibility
    You’ve developed a referral marketing strategy through research and implemented it with high-quality educational content, savvy online networking, participation in industry events, and more. Dig into the research behind generating referrals today with our free Referral Marketing for Professional Services Firms research report.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Adwords, Research] 10 Online Marketing Shortcuts To Increase Productivity
    One single research for a week worth of posts is much more effective than doing research each day. It’s simple: (1) upload your customer list to Adwords, (2) set campaigns to shows ads to audiences similar to your list, and then (3) retarget your site visitors. Coffee may have the same effect, but I digress. Photo Map Labeling.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 11, 2015
    [Adwords, Research] 9 Frequently Asked Questions About Pay-Per-Click Advertising
    Google Adwords is the most popular , but there are several others that you should research. Here’s a quick list: Google Adwords. For example, with Google Adwords, headlines can only be 25 characters long. 6. Google Adwords Tips for a Small Budget. Google’s Guide to Adwords. Bing Ads. Display URL.
  • KEO MARKETING  |  TUESDAY, JULY 28, 2015
    [Adwords, Research] AdWords Now Includes Google My Business Ratings
    Last year, Google made an enhancement related to these extensions, letting advertisers enable automatic linking of their Google My Business location information to their AdWords account. Ratings can now be pulled into the AdWords ads, allowing potential customers to immediately see this feedback from other users when doing online research.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Adwords, Research] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    Google AdWords is the most popular PPC service. In Hinge’s own research , banner ads aren’t ranked as one of the least effective online marketing tools. You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. Pay Per Click (PPC).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Adwords, Research] How to Utilize B2B Online Marketing to Promote New Solutions
    Whether paid search is already an channel invested in or not, consider create new campaigns around the audience’s searches and interests through Google AdWords and / or Bing AdCenter. Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. App Notifications.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Adwords, Research] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Have you optimized your content's title for organic search? ( Pro tip: Do some keyword research to figure out which phrases get the most search volume. Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). For situations like those, here’s what to do. Step 1: Assess and Create Your Content (1 Hour).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Adwords, Research] Interview with Dave Chaffey of Smart Insights
    Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Adwords, Research] 4 Ideas to Generate Blog Topics
    These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. Narrow down blog post ideas with Google AdWords Keyword Planner.
  • MARKETING ACTION  |  FRIDAY, JUNE 5, 2015
    [Adwords, Research] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
    We discussed some of the ways to conduct SEO data research, such as using crawlers that crawl your site, reviewing search provider webmaster tools (WMT) data, pulling backlink data, and gathering keyword data. If your site is linked to Adwords, how does traffic perform from search ads? Once this is done, you’ve got plenty of data.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 3, 2015
    [Adwords, Research] Personalization 3.0: Turning Your Website into Your Best Salesperson
    In fact, customer experience research from Aberdeen shows that 95% of best-in-class organizations are able to deliver consistent messages to customers across multiple channels , versus only 56% of all others. Personalization is neither a new term nor a new concept. More personalized? But you have to applaud the vision. Why personalization?
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Adwords, Research] 10 Tips for Getting Long-Term Traffic to Your Content
    Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. Therefore, you want to make sure your content is optimized for keywords and phrases that are and will be searched for often. 2) Research promotable content. It’s simple.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Adwords, Research] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    According to a recent article in eMarketer based on research from Kapost , B2B marketers are having trouble coming up with fresh concepts to power their digital campaigns. Every time I feel stuck, blocked, or simply out of ideas, I step away from writing and start editing, proofreading, researching, or designing. What then? Yikes!
  • WEBBIQUITY  |  TUESDAY, MAY 12, 2015
    [Adwords, Research] How To Turn Video Marketing Into a Successful SEO Strategy
    ” By reviewing  Google Adword’s keyword planner , we were able to recognize the popularity of this query and concluded tennis players would benefit from this professional advice. For the tennis video, we had previously performed our research on popular search queries. If Guest post by Jason Parks. Watch video }.This
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Adwords, Research] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. Health insurance advertising is one of the most competitive and therefore expensive industries in paid search advertising.
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Adwords, Research] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. This year I've been talking a lot about Nurturing. It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. The impact? The welcome email.
  • MARKETING ACTION  |  TUESDAY, MAY 5, 2015
    [Adwords, Research] Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
    They tend to be used more by people who have a good idea of what they’re looking for, as opposed to someone doing general research. This count can vary depending on AdWords ads, local listings and other factors. You can see some information on how competitive a search term is in the Google AdWords Keyword Planner. Clicks. 1.
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Adwords, Research] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Research-Mode: please note, many of our healthcare clients want to show up for these types of queries. Research. If you would like Fathom to take a look at your current AdWords campaigns to see if we can improve them, please do not hesitate to contact us for a free assessment ! Animals. Puppy. Puppies. Kitten. Kittens. Horse.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Adwords, Research] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Adwords, Research] Visible Expert Profile: How Marketing Specialist Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • FATHOM  |  FRIDAY, APRIL 17, 2015
    [Adwords, Research] Are You Advertising Your Urgent Care Clinics Online?
    Many of the conditions/treatments examined around these service lines have a long “research” cycle before even considering scheduling an appointment. Lastly, Google AdWords and Bing ads have made it extremely easy for advertisements to connect with new patients via their click-to-call feature on mobile devices. Why Urgent Care Centers.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Adwords, Research] 11 Ways to Make Your Content Appealing to International Audiences
    Take a look at this screenshot from a blog post we wrote optimizing AdWords campaigns for desktop and mobile: Someone translating this post might be able to swap these diagrams out with a description. They can usually do this by using web-based tools to research keywords. Cranberry sauce = ?a typical food served on this holiday.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Adwords, Research] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Which keyword research and other SEO tools are most effective? Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Adwords, Research] Why Long-Tail Keywords?
    However, with the right research and data as tools, it’s easy to see that leveraging longer keywords is a superior long-term SEO strategy. One of the best free keyword research tools on the internet is Google’s Keyword Planner. Keyword Planner is technically an AdWords tool. Why Not Short-Tail? How to Define Long-Tail Keywords.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Adwords, Research] Four Digital Marketing Mistakes You Should Never Make
    Your instinct might tell you that your brand should have a presence on as many social networks as possible, but research suggests that may not always be the case because different demographic groups use social platforms to interact differently with brands. If you feel a little behind the curve, don’t worry. That’s all well and good.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Adwords, Research] Marketing Mathematics: Why You Need to Invest in Website Engagement
    The fact that 83% of decision makers stated their company websites are the most popular channel for online research, coupled with the fact that more then 70% of today’s sales processes are done before ever contacting a sales rep explains why there are tens of thousands of monthly visitors to company websites. The Problem. The Solution.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Adwords, Research] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    Here’s a Lead-to-Revenue connection guide Google recently published that will help any company advertising through Google Adwords and also using Salesforce tie leads back to revenue: https://support.google.com/adwords/answer/3285060. 2. Content Marketing Institute recently released its annual Manufacturing Marketing Trends report. 
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Adwords, Research] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. Observing consumers in the streets of NYC and in everyday life is also perfect market research. that means checking website analytics, AdWord account conversions, and then business numbers.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Adwords, Research] What Shazam Can Teach Marketers about Predictive Analytics
    What’s more, Aberdeen research shows that 42% of Best-in-Class organizations are already creating models of customer buying behaviors and processes to map their customer journeys. After hitting a wall on ROI with Google AdWords, the team decided to test paid search with Bing and Yahoo as well. Image courtesy of Shazam via [link].
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Adwords, Research] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Let’s take a look at ten absolutely fundamental B2B marketing strategies that will not only help your firm keep up, but help you get ahead. 1) Research Research is the bedrock of any modern marketing effort. From marketplace research to brand research, detailed scientific studies will help you make more informed decisions.
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Adwords, Research] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. From a pure SEO standpoint, you start with the keyword research. Find new research if you can. But as you know, “if you build it, they will come” is not a smart business strategy. Unread. Unshared.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Adwords, Research] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    Keyword research is only one part of the equation for B2B marketers looking to improve their performance in Google over time. How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? Structured Data Examples. Direct Answer Example: Action Items for B2B Marketers?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 17, 2015
    [Adwords, Research] 5 Ways to Use Paid Search & SEO Together
    Keyword Research/Expansion. Use your Adwords tools to determine if the traffic volume is worth the cost. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Paid search and SEO work in different ways to get visitors to your website. Start with the top converting and high quality score terms.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords, Research] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO: Link Building, Keyword Research Becoming Most Challenging Tactics by MediaPost. Among the specific research findings here are the top SEO challenges businesses face: “41% find link building one of the more difficult strategies, and 39% call out keyword research management as a close second. But change is.”
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 18, 2015
    [Adwords, Research] 5 Things Mardi Gras and Banner Ads Have in Common
    Within Google Adwords alone there are millions of available ad spaces, but if you want meaningful impressions you need to manage your placements. This involves time, effort and research. The endless fight. Floats and ads share the same dilemma – how do we attract more eyeballs?  Bold design. It’s all about placement.
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Adwords, Research] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    ” Instead, your keywords need to be carefully selected based on market research and an in-depth knowledge of what your target audience is searching for. Try using tools like Google AdWords, Moz Analytics or other keyword ranking software. The keywords used should be incorporated in your web copy as naturally as possible.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Adwords, Research] Top 10 B2B Inbound Marketing Predictions for 2015
    Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Now, it is just the opposite.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Adwords, Research] SEO Basics + a Checklist for Content Marketers
    Next, review Google AdWords for keyword volume. For more information on keyword research, take look at some of Act-On’s SEO resources: SEO 101 Part 3: Keyword Research. check Google AdWords traffic? AdWords SEO search engine optimization search marketing SEO tactics Use keywords literally and deliberately. 2.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Adwords, Research] Why You Should be Using Product Listing Ads Right Now
    Comparison shopping sites like PriceGrabber ,  Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. Do the research to see what each engine requires, and use a data feed solution like GoDataFeed to help manage all your feeds. How do they work work?  .
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Adwords, Research] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. First Job: Government Scientist. "I thought I was going to be a scientist when I graduated college, and I took on my first job in Washington, DC as a computer scientist and researcher. What did they do there? What did they like and not like?
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Adwords, Research] International SEO 101: Which Domain Structure Should You Use?
    Below, we''ll dive into your domain structure options, explain which ones you should think about choosing from an SEO-standpoint, and cover some original research one which types of structures users actually prefer. Domain Architecture Options. users. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. Responses.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 22, 2014
    [Adwords, Research] KoMarketing Year in Review: Our Top Posts from 2014
    ValueTrack Parameters For Better AdWords Campaign Data – Joe Vivolo offers a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important. Competitive Research for SEO – SMX East 2014. Top 12 KoMarketing Blog Posts of 2014. Congratulations Ryan !
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Adwords, Research] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    You’ll need a few display ads and can try retargeting on social media or through Google Adwords. 14) Do customer research. If you do research, don’t forget to survey current customers, too. Use the research in your planning or to revise your buyer personas. Think fast! Don’t let it go to waste! Estimated cost: $150.
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