• FATHOM  |  THURSDAY, JULY 24, 2014
    [Adwords, Research] Paid Search & The Truven 15 Top Health Systems
    Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Adwords, Research] The Biggest SEO Shakeups of All Time
    Keyword research used to be so freaking easy. If you use Google Adwords, you can still glean some keyword insights using their Google AdWords Keyword Planner. While some labeled it an attempt to block NSA spying activity , others couldn’t help but think that it was a play to get more folks to sign up for AdWords.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Adwords, Research] Is Author Rank Really Relevant?
    If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. 'Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. Authorship. Let us all let out a harmonious moan. It hasn’t.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Adwords, Research] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    The Baidu Keyword Tool is a free tool for keyword research, provided by Baidu to PPC Marketers, and used for integration into their Baidu Ads Web account or Baidu Editor. This is one way for marketers to get a baseline for establishing deeper keyword research. Baidu Keyword Tool result with keyword “????(Coaxial Coaxial Cable)”. Click.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Adwords, Research] Google+ on its Third Birthday
    This isn’t about a social network in the same way that research on mice isn’t about the mazes. The reason is probably because the illustration probably takes the eye too powerfully away from paid contextual advertising, which is antithetical to Google’s desire to make lots and lots of money from Google Adwords and Adsense ads. No more.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Adwords, Research] How to Find Opportunity in a Paid Search Strategy
    For paid search, you typically have four options: Google AdWords, the Yahoo and Bing networks, ad retargeting, and demand side platforms: Google AdWords. Virtually all online marketers are familiar with AdWords as it is one of the most popular options in paid search. Yahoo and Bing Network. Ad Retargeting. Demand Side Platforms.
  • MARKETING ACTION  |  FRIDAY, JUNE 6, 2014
    [Adwords, Research] SEO Questions from the Fact & Fiction Webinar
    What are the best keyword research tools? This guide on keyword research is an excellent precursor to the work you may have ahead of you. Google Adwords Keyword Planner is a tool many SEOs use to review the search volume and competitiveness of keyword phrases. Keyword research can also spark ideas for content marketing.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Adwords, Research] 27 Must Use SEO Tools for Incredible Content Marketing Results
    How will you research keywords? free, must-use keyword research tool by Google. InboundWriter’s software suggests what to write about by identifying popular topics and helps you make your content more effective through automated keyword research. AdWords Keyword Planner. How will you measure ROI? Google Webmaster Tools.
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Adwords, Research] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    Caregivers often research on behalf of loved ones ( = difficult to track actions back to actual patient). Google AdWords even has its own ‘help’ section dedicated to the specific restrictions around the advertising of healthcare-related products and services. 'Download Free Hospital PPC Study. Here’s several reasons ….
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Adwords, Research] Hero Conference 2014: Key Learnings in Paid Search
    The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. Doing extensive keyword research, writing ads, and choosing/designing a landing page is not enough. 'Thanks to Aimclear for the blanket! :). They were phenomenal.
  • MARKETING ACTION  |  FRIDAY, MAY 2, 2014
    [Adwords, Research] How Can You Use Content to Rank Higher in Search?
    Research your audience’s needs. Here are a few sites to start your research: • Quora or answer sites. Long queries for your money keyword phrases (the phrases you want to rank for) can be uncovered using Google Adwords Keyword Planner or other keyword research tools. '“Build it and they will come.” Poll your audience.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Adwords, Research] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    ” Marketing Research Chart: Integrating email and search marketing tactics by MarketingSherpa. ” Running AdWords ads and examining keyword performance is another option. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. email marketing. by Forbes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Adwords, Research] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Adwords, Research] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    But now it is extending into paid search queries that directly impact AdWords advertisers. Search queries are used for keyword research, keyword expansion, and negative keyword discovery. They are less useful for research but can still be provided in aggregate. This makes research very challenging. That''s a big deal.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Adwords, Research] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. tips to improve Google AdWords marketing. AdWords PPC
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Adwords, Research] Completely Preventable Ways You're Sabotaging Landing Page Conversions
    In our research, we found that the average SMB has just three landing pages. We added a form field on our landing page that simply asked prospects where they needed help and thanks to their feedback, decided to offer a free PPC health report from our AdWords Grader instead. If you''re starting there and achieve 3%, that''s awesome!
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Adwords, Research] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    'Every day, more and more people are using the internet to research and find doctors near them. By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. per click!
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 25, 2014
    [Adwords, Research] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
    Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Google Adwords are targeted based on search terms (and sometimes location, for brick and mortar businesses). For Google, spend some time doing keyword research. Audience targeting. Be specific.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Adwords, Research] The 2014 Digital Marketing Ecosystem
    Customers are increasingly self-sufficient and will take the time to do the research. We’ll test advertising creative across AdRoll, Google AdWords, OutBrain.”. 'Originally posted on LinkedIn by Cody Ward. love this graphic above by Scott Brinker. Every company needs a Marketing Technologist. Basic questions.:
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Adwords, Research] CMOs Win When High-Value Customers Are Treated Personally Online
    According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Tap into the beauty of data to boost cross-channel ROI.
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Adwords, Research] 3 Ways Your Manufacturing Company Should Use PPC
    You can create a campaign in Google AdWords and start sending traffic to your site within a few hours. Do some quick keyword research and write a few ads and bingo! 'Paying for space on search engines goes by many different names: pay-per-click (PPC), paid search, search engine marketing. 1.       Get New Products Seen Quick! isn’t.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Adwords, Research] Unicorn DNA: What All the Best AdWords Advertisers Have in Common
    As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. What does it take to be an AdWords unicorn?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Adwords, Research] Digital Marketing Glossary, Part 1
    AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. Good personas are created through researching your best customers, and represent a target group large enough to be important in a marketing plan. 'Guilty as charged. This glossary is a first draft, and we invite your feedback. Here’s Part 1, A through D.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords, Research] PPC for Startup Marketers: An Introductory Guide
    Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. So use a conversion tracking tool like Google AdWords Conversion Tracking or Google Analytics Conversion Tracking right from the start and never run your PPC campaigns blindly.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Adwords, Research] How to Do Keyword Research: A Beginner's Guide
    'While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. Research related search terms. How you actually do it hasn''t.
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Adwords, Research] 11 Signs Your Business is in Dire Need of Blogging
    HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. Epic content acts like a magnet – it draws the right kinds of people to your website by answering their questions, solving their problems, or helping them research branded solutions.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Adwords, Research] Hinge’s Fab Five: January 2014
    Short and to the point, this post brings to light how to optimize your PPC campaigns for metrics like cost per lead (CPL) and conversion rates with step-by-step instructions for use in Google AdWords and your Bing account. Each medium (whether it be a blog, guide, or research study) serves its own purpose. Enjoy! By: Ashley R.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 23, 2014
    [Adwords, Research] 5 Search Engine Marketing Tips to Compete with the Big Guys
    Do some competitive research and try to make your business seem like the logical choice. Also check out our blog post on Maximizing Google Adwords  and 5 AdWords Tips for a Small Budget for more ways to get the biggest bang for your buck. Keyword Selection. This is an excellent way to reduce wasted spend. Day/Geographic Parting.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Adwords, Research] 4 Ways to Take Your AdWords Spend to The Next Level
    'AdWords spend sucks up a chunk--in many cases, a massive chunk--of many marketers'' budgets. AdWords is awesome, but how do you take your spend to the next level? Are you getting credit for every lead your AdWords campaigns generate ? In most industries, FYI, about 10% of your total AdWords leads will be phone calls.
  • WEBBIQUITY  |  THURSDAY, JANUARY 2, 2014
    [Adwords, Research] Six Expert Guides to Dealing with Keyword (not provided)
    'In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. At the time, Matt Cutts assured everyone that the change would only affect single-digit percentages of all organic search traffic reporting.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Adwords, Research] A Year in Review: The Biggest Social Media Updates of 2013
    For one, it’s yet another platform to use for research when creating data-based content. But it’s also handy for content curation, content creation , researching your competitors, and tracking brand mentions by influencers, to name a few. 'Can you believe 2013 is almost over? The 3 Most Important Facebook Updates of 2013.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Adwords, Research] 10 Essential Reports and Research for B2B Marketers
    Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Adwords, Research] 9 Crippling Mistakes B2B Search Marketers Make
    But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. This is a great place to use your buyer journey research on questions that need to be addressed throughout the buying process. ” I never expected to say that. Your Turn.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 14, 2013
    [Adwords, Research] 4 Steps to a Hunger Games Marketing Budget
    Research from IBM shows that companies basing marketing spend on these metrics make 40% more revenue than companies that don''t. We did our research and the lead demographics looked great. If you determine that Google Adwords generates more clicks, calls, and closed sales than retargeting, you should kill your retargeting efforts.
  • FATHOM  |  MONDAY, NOVEMBER 11, 2013
    [Adwords, Research] Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways
    But there are some other tactics to perform your research and measure your data for opportunity. “What is, Where to find, How To” Research Stage. Get some insights from the Paid and Organic report in Adwords. Retail Industry/E-commerce hummingbird Keyword Research Organic Search Pubcon SEO Nonbranded queries.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 4, 2013
    [Adwords, Research] How to Make Hummingbird Your Ally with Long Tail Keywords
    The first should be a keyword tool like AdWords or Wordtracker. Just as before, you should research your keywords and find the best that match what you’re looking for in terms of traffic, and exposure. Marry this with a bit of old-fashioned research. What kind of research would you do into a business or brand?
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Adwords, Research] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Take advantage of YouTube overlay messaging if you do Adwords. ' A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Summary.
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 22, 2013
    [Adwords, Research] Staggering New Data from Google: 70% of Mobile Searchers Call
    They conducted mass amounts of research with Ipsos, and also pulled some data from their own databases. Google found that "calls are not only an important channel for research and transaction, but even the presence of a phone number in search results can strongly influence the percept of a business''s brand.".
  • WWW.BRAINSHARK.COM  |  MONDAY, OCTOBER 14, 2013
    [Adwords, Research] Video Still Rising with B2B Content Marketers [Report]
    As a result, YouTube marketing now works almost the same as a typical Google AdWords pay-per-click (PPC) campaign, a model that most online marketers are already extremely familiar with. 'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. Why video? Disqus.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 9, 2013
    [Adwords, Research] How to Write a Winning Pay Per Click Ad
    According to David Jaeger in the Search Engine Watch article, “ How to Write the Best PPC Ad Copy …” Jaeger suggests that researching and noting what your competitors are doing is a great place to start when writing pay per click ads. In this post we highlight essentials for writing a winning pay per click (PPC) ad.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 8, 2013
    [Adwords, Research] Best practices for social media shilling
    All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Or, by throwing money into the bottomless put known as Google AdWords, hoping that your ads will end up coming up all over the boards you hope to target. 'Photo credit: calmenda.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [Adwords, Research] LinkedIn Sponsored Updates: A Beginner’s Guide
    Unlike marketing tools such as Google AdWords, LinkedIn allows companies to target an audience on a much more narrow level. The company posted a link to their 2013 Digital Marketing Optimization Survey along with a key insight from the research. An example of a LinkedIn Sponsored Update by Intuit. percent. audience filters).
  • EMAGAZINE B2B BLOG  |  THURSDAY, OCTOBER 3, 2013
    [Adwords, Research] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    Google AdWords still has information as far as what keywords are getting traffic volume (because, of course, this is the area that Google makes money, so they are happy to share that information). One method is by using Google AdWords. If paid ads are not the path you wish to choose, Google Insights or AdWords volume can be utilized.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Adwords, Research] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Now they’re looking to conduct further research to find a solution to the problem. PPC, (or Pay-Per-Click) is an advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook), and pays that venue each time a visitor clicks on the ad. Yes, let’s start this darn glossary already. Email.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 26, 2013
    [Adwords, Research] Track B2B Paid Search Conversions Like a Pro
    In fact, many B2B advertisers don’t even realize they can measure certain conversion points via Google AdWords after a person lands on their site. Whereas a product purchase on a commerce site is instant, an informational giveaway may be just what B2Bs and their prospects need to move the sales cycle from research to buy over time.
  • VOLACCI  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Adwords, Research] Google Removes All Organic Keyword Data — How Our Services Will Change
    Others think it''s a push to get more websites to become advertisers through AdWords, as paid search data will still be available. google adwords , keyword research , google search 'Recently, Search Engine Journal confirmed with Google that marketers can no longer expect to see keyword data provided for organic search.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Adwords, Research] Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
    We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. 'Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Why, Google. What All This Means.
  • ONPATH  |  MONDAY, SEPTEMBER 23, 2013
    [Adwords, Research] Google Adwords for Dummies - Webinar September 25
    AdWords lets every business from small online stores to Fortune 500 companies create targeted, cost-efficient advertising campaigns on search engines. You’ll learn how to navigate through Google AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Register. Can''t attend? No problem.
  • NUSPARK  |  SUNDAY, SEPTEMBER 22, 2013
    [Adwords, Research] Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
    'When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well.  The first thing I do is review the Adwords Search Term reports.  Since this post is on B2B, we’ll focus on B2B negative keyword research.  MAC.  .
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 17, 2013
    [Adwords, Research] Looking in Google’s funhouse mirror
    While Google killed their Google Adwords Keyword Tool in favor of their lame Keyword Planner , dorking around with keyword tools still doesn’t allow you to get a real feel for what other people say and think about you, really. You need to do your own market research, your own polling. And it won’t be easy for you, either.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Adwords, Research] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
    Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Promote your organization’s website on Google with in-kind AdWords advertising. Tip #2: Use keyword research tools to expand your list of core words.
  • WWW.BRAINSHARK.COM  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Adwords, Research] 3 Free Keyword Research Tools for Video SEO
    Home Ideas Blog 3 Free Keyword Research Tools for Video SEO. Free Keyword Research Tools for Video SEO. While video SEO best practices are a little different than those for plain-text pages, it still all begins with effective keyword research. Google AdWords Keyword Planner. YouTube Keyword Research Tool. Search.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Adwords, Research] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” And it’s not only Google.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 2, 2013
    [Adwords, Research] RIP Google Keyword Tool – What to Use Instead
    If you still want access to Google’s keyword data, you have the option to sign up for an Adwords account to use the new  Google Adwords Keyword Planner. Google 'No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). © 2013, VR Marketing Blog.
  • INBLURBS  |  MONDAY, AUGUST 26, 2013
    [Adwords, Research] Internet Advertising – a New Dimension of Business Promotion
    Some recent research have shown that in the next few years online advertising will develop three times faster than traditional media advertising. Google AdWords. The advertisements on Google are called Google AdWords and give great variety of opportunities. Internet advertising is rapidly evolving in the last few years.
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Adwords, Research] The Many Roles of an SEO Professional; What an SEO Tactician Does
    In order to do keyword research, we need to know what words your prospects use to find your solutions and products on search engines.  Commonly known as “link builders,” we use a variety of research tools to seek out high quality and authoritative websites and utilize a multitude of tactics to obtain links to your website.  Mobile SEO.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Adwords, Research] 32 B2B Marketers to Add to Your Google Plus Circles
    And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. per month, almost double that of Facebook (9.3%). How so?
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 8, 2013
    [Adwords, Research] Knock out your Competitors By Managing your AdWords Campaigns like a Pro
    'Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. This post assumes you have already done your keyword research, written your ads, and created your landing pages. You can research new keywords that might have a less expensive CPC than your active ones.
  • SYNECORE  |  MONDAY, JULY 29, 2013
    [Adwords, Research] Digital Video Advertising is Growing; Marketers Get Excited
    Google AdWords for video currently runs ads on YouTube as part of the TrueView family, which only requires payment for the amount of views the video gets. And what if that broken record was spewing really wonderful news for marketers, like how video rules (have your heard that before ?) and is the next big thing in digital advertising?
  • MARKETING ACTION  |  MONDAY, JULY 15, 2013
    [Adwords, Research] SEO 101 Part 3: Keyword Savvy
    Do the research to discover likely keywords. Ask people, drill down in social media, do a survey, see what’s already being used, and/or use a keyword research tool such as the Google Keyword Tool. Read blog posts and do lots of research on a wide range of sites. More ways to use keyword research tools. link].
  • VERTICAL RESPONSE  |  FRIDAY, JULY 12, 2013
    [Adwords, Research] What Should You Know About Keywords – The Long and Short of It
    Researching long tail keywords doesn’t differ much from developing other keyword lists. Building off of that in combination with other keyword tools like Google Adwords Keyword Tool and WordStream you should be able to come up with a good starting list. Does that sound complicated or tricky? What are the benefits?
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Adwords, Research] SMB Marketing Q&A With Main Street ROI's Phil Frost
    Want more Google AdWords tips? Get your free copy of Phil’s Ultimate Google AdWords Checklist. After some research, we discovered that it’s very difficult to target that particular customer, so PPC Display ads didn’t make sense for us. Can you tell us about Main Street ROI? What types of businesses do you work with?
  • WRITTENT  |  MONDAY, JUNE 17, 2013
    [Adwords, Research] Best Keyword Research Tools
    'Effective online marketing starts with thorough keyword research. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. Finding the right keywords takes time and effort, but a good keyword research tool makes the process much faster and easier.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 12, 2013
    [Adwords, Research] What is Call Tracking?
    Research indicates that phone calls are more valuable than any other lead source. They''re spending over $250K each week (or far more) on Adwords alone. 'Sometimes we write so much about very technical marketing information that we forget to write about basic stuff. The pupose of this blog is to have a basic call tracking discussion.
  • MARKETING ACTION  |  MONDAY, JUNE 10, 2013
    [Adwords, Research] The 10 New Rules for SEO
    Research external keyword databases. Good information also helps visitors and increases your authority on a subject – use white papers, case studies, fun facts, educational material, research results, thought-provoking blog posts, how-to articles, top 10 lists, and more to share your information in innovative and easy-to-read ways.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Adwords, Research] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run. 
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Adwords, Research] The Holy Grail of Free Tools for Startups and Optimization Checklist
    The whole marketing team sifted through literally hundreds of white papers, research papers, user group discussions, webinars, blogs, and forums. Another great keyword research tool comes from SEMrush.com. You already got all those people to click your adwords and visit your site. We thought, hmmmmmmm. No money? Or a Scrollmap?
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [Adwords, Research] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
    That being said, keyword research still matters. Include red hot language, but ensure your keyword research includes terms used by people of all levels of expertise. That being said, it pays to be cautious on just how you research your competition’s SEO efforts. 'Is SEO dead? Not exactly. Do: Keep an Eye on Trends. Absolutely!
  • MARKETING ACTION  |  MONDAY, JUNE 3, 2013
    [Adwords, Research] Using Long Tail Keywords Strategically
    In general, use shorter and more general keywords to fulfill information requests in the early part of the buyer’s journey, when people are doing broad research. '“Chia” has been in the news lately; it was a mainstay in the ancient Aztec diet and is currently popular as a supplement that’s rich in omega-3 fatty acids. Take a class?
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Adwords, Research] Act-On Inbound has arrived
    SEO continues to be a critical factor as buyers take the initiative to do their own research. Once you create a list of custom keywords for landing pages and AdWords, you’re assured of being “search relevant” across all your Act-On content channels. Get better results from AdWords. Let’s break it down: Buyers are searching.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Adwords, Research] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    'Research based membership firm uses innovative approach using Marketing Made Simple TV to promote their offerings. Our custom research, consulting, and training cover topics such as Account Based Marketing, Brand Positioning, Thought Leadership Marketing, Loyalty and Net Promoter, Sales Enablement, Social Media, and Solutions Marketing.
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Adwords, Research] What Your Traditional Marketing Education Didn't Teach You About Marketing Today
    With the emergence of digital advertising, targeting became significantly easier, particularly given that Google AdWords and other channels allowed you to target on multiple variables and keywords and adjust your buy in real time based on the interactions to date. But (isn''t there always a but ?). New School: Got a Story? the campaign.’"
  • BLOG MY CALLS  |  TUESDAY, MAY 14, 2013
    [Adwords, Research] Step-by-Step: How To Create GREAT Blog Titles
    We, thus, wrote a blog about why agencies should include call tracking as part of their Adwords packages. Plus it had hard data and hard research. 'No one cares about you. No one. People care about themselves. Ultimately, every marketer, every business, and every employee only cares about their story. They don''t care about your story.
  • VERTICAL RESPONSE  |  MONDAY, MAY 13, 2013
    [Adwords, Research] Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
    'Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Google Adwords allows you to target and segment your target audience in multiple ways including, Geographical, Day, and Device Targeting. Understanding and Using Match Types. Share away?
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    [Adwords, Research] 6 Ways to Make Your Phone Ring
    They''re able to research your products or services for a few minutes, then they call. If you want calls quickly try mobile pay-per-call via Google Adwords and call extensions. Good old Google Adwords. 'Phone calls are the best leads businesses--especially local businesses--can get. And we work with a lot of local businesses.
  • WEBBIQUITY  |  MONDAY, MAY 6, 2013
    [Adwords, Research] 11 Expert PPC Guides, Tips and Techniques (and One Rant)
    How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics. Quick Ways to Increase Conversions in AdWords by Fathom Blog. search engine marketing. It’s flexible.
  • HUBSPOT  |  SATURDAY, APRIL 27, 2013
    [Adwords, Research] How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]
    One way is through keyword research! You can do this with any keyword research tool -- we use HubSpot''s Keyword Tool to do this, but if you''re not a HubSpot customer, you can use your own tool. We''ll show you how to do it in this post using Google''s AdWords Keyword Tool, since everyone has access to it.
  • TOMORROW PEOPLE  |  MONDAY, APRIL 22, 2013
    [Adwords, Research] Are You Getting Effective SEO and Digital Marketing in 2013?
    Research Keywords Effectively. Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. In order to do this they need to employ a three-pronged approach. Use Backlinks Wisely. Social Media Marketing.
  • TOMORROW PEOPLE  |  MONDAY, APRIL 22, 2013
    [Adwords, Research] Are You Getting Effective SEO and Digital Marketing in 2013?
    Research Keywords Effectively. Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. In order to do this they need to employ a three-pronged approach. Use Backlinks Wisely. Social Media Marketing.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 19, 2013
    [Adwords, Research] How to Pick Keywords That’re Kind of a Big Deal
    All of this data can be found from the Google Adwords Keyword Tool amongst others. There’s If you type in the term: “Facebook” on the Google AdWords Keyword Tool, you’ll get this result: Competition: Low. Wondering how to research keywords? Free Keyword Research Tools. Other Keyword Research Ideas.
  • HUBSPOT  |  THURSDAY, APRIL 18, 2013
    [Adwords, Research] 4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
    You see customers walking in every day that are still in research mode and have no idea what brand they want or which size tire they even need. Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price. Model Number Campaigns. Long-Tail Keyword Expansion.
  • SYNECORE  |  THURSDAY, APRIL 11, 2013
    [Adwords, Research] Why Every Business Should Have a Responsive Web Design
    'Virtually every day new research comes out underscoring the rapid consumer shift to mobile. The latest data comes from Pew Research , with data showing that 78% of teens own a mobile phone and 47% own a smartphone. THE INTERNET OF THINGS. The Internet is not going away; in fact, it’s rapidly growing. But how would one do this?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Adwords, Research] 5 Email Marketing Strategies for Customer Retention
    Check out a few awesome examples I’ve seen with this: Google AdWords credits: spend $500 and receive $1000 in AdWords credits. The Market Research Survey + Contest. 'by Dayna Rothman We are excited to introduce Jana Fung as today’s guest blogger. Jana is a marketing manager at MixRank. Congratulations! Ring the sales bell!
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Adwords, Research] Why Your Keyword Strategy Is Incomplete Without User Intent
    'Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. Are you implementing user intent research into your keyword and content strategy?
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 27, 2013
    [Adwords, Research] Great Story About How Mobile Click-to-Call Works for State Farm
    Strategy: Their plan was to use Google Adwords Call Extensions to push calls to call centers. Research consistently shows that gathering call analytics is critical when conducting CTC campaigns. In order to generate calls to State Farm call centers, Resolution Media began click-to-call campaigns using mobile search networks. Analysis.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Adwords, Research] 26 Outstanding LinkedIn Tips and Tactics
    Writing that “LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the other ad campaign media,” Lee Rush Schwartz steps through the six elements of ad targeting on LinkedIn. How can companies best use LinkedIn as a marketing platform?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Adwords, Research] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    The same DemandGen Report research referenced above found that web searches are the primary way that buyers start researching B2B companies. Use tools like the Google Adwords Keyword Research tool to see what search terms people are entering, then build helpful content for them to find. Content should help, not sell.
  • E-QUIP  |  SATURDAY, MARCH 23, 2013
    [Adwords, Research] What Are the Best Online Marketing Practices?
    Last week I mentioned the research of the marketing firm Hinge that examined online marketing for professional services. There's a common misconception that the best way to increase your Google page rank is to buy Google AdWords. Wouldn't it be nice if more prospective clients contacted you with leads? for all A/E firms. Blogging.
  • THE CONTENT FACTOR  |  FRIDAY, MARCH 15, 2013
    [Adwords, Research] When you don’t have time for an elevator pitch.
    Some research told us that our target audience of engineers had a fondness for Haiku poems. This Haiku became  a Google Adword ad, and ended up with the highest click through rate of any ad we ran that quarter. With an intriguing title like that I couldn’t resist.  ” Consider storytelling in the age of the Internet. The
  • WEBBIQUITY  |  MONDAY, MARCH 11, 2013
    [Adwords, Research] 25 of the Best Web Presence Optimization Guides of 2012
    Marketing Research Chart: Does your organization have an inbound strategy? Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM).
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 28, 2013
    [Adwords, Research] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    On Google+, you can do research on the person who has circled you, circle  them back, and (most importantly) add that person to unique circles based on how  that person fits into your target market. Google Adwords. Because they consider it a ghost town. They say Google+ is  irrelevant. But you know what? Number of Active Users.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, FEBRUARY 28, 2013
    [Adwords, Research] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    On Google+, you can do research on the person who has circled you, circle  them back, and (most importantly) add that person to unique circles based on how  that person fits into your target market. Google Adwords. Because they consider it a ghost town. They say Google+ is  irrelevant. But you know what? Number of Active Users.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Adwords, Research] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    On Google+, you can do research on the person who has circled you, circle them back, and (most importantly) add that person to unique circles based on how that person fits into your target market. Google Adwords. Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town.
  • NUSPARK  |  SUNDAY, FEBRUARY 24, 2013
    [Adwords, Research] Targeting Audiences Not Looking for You; Advertising Options for B2B
    Targeting specific industries and specific geography does have its challenges from a scale and efficiency standpoint, but nevertheless if you’re creative enough, and have done thorough research on your target audiences and what mediums they consume, there are opportunities. Be there when your prospects are looking; or lose a lead.
  • CLIENT BRIDGE  |  THURSDAY, FEBRUARY 21, 2013
    [Adwords, Research] Tips for Keyword Selection
    Without doing proper research and analysis, your content marketing efforts may largely be wasted. Have I mined keyword research resources? AdWords, Keyword Discovery, WordTracker and similar tools are good sources for possible keywords, and can show you how many monthly searches are done on targeted keyword phrases.
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Adwords, Research] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content.  Examples: Query type:  Research. Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Search Engine Optimization Search Engine Optimization.
  • INBLURBS  |  SATURDAY, FEBRUARY 9, 2013
    [Adwords, Research] Lead Generation with Inbound Marketing and PPC Advertising done right!
    Look at the initial keyword data in your Google AdWords account and see which keywords have the highest click through rate (CTR). So when a interested person is researching online for your business, products and services the chances are good even if you are not in the top five Google Search result they will find you through your PPC ads.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 8, 2013
    [Adwords, Research] 3 Tips to Optimize Your Blog Posts for SEO
    Here are three simple tips to help you better optimize your blog for your specific readers: 1)      Google AdWords is a free keyword research tool that helps identify search terms globally and locally, and allows you to see how competitive a keyword is. There are many reasons why your business should be blogging. The solution?
  • PUZZLE MARKETER  |  WEDNESDAY, FEBRUARY 6, 2013
    [Adwords, Research] Strategies for a Successful Paid Search Campaign
    Awareness means that users are just researching and seeing if they have a need and Purchase means they’ve made their decision and are ready to buy. Only after some research, and as they move their way down the funnel, do they modify their query to something like “all in one inkjet printers,” and then likely adding a brand name.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JANUARY 29, 2013
    [Adwords, Research] What Every B2B Marketer Should be Doing Online in 2013
    Nick Stamoulis, in a great article entitled The SEO Hierarchy of Needs sums up this new approach to search, social and content in this way: Content -> Keyword Research -> On-site Optimization -> Link Building. Your keyword research should support your content and target real keyphrases that your customers are searching for.
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