[Adwords, Research] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. B2B Marketing. processes are fundamentally changing. know which half."
    [Adwords, Research] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. B2B Marketing. processes are fundamentally changing. know which half."
    [Adwords, Research] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. B2B Marketing. processes are fundamentally changing. know which half."
    [Adwords, Research] How to reach your customers at work or at home
    To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.  By adding consumer data to your audience build, you’ll improve your reach dramatically.
    [Adwords, Research] The 6 Most Important Takeaways From CMI’s Annual Study
    It’s where B2B marketers and salespeople go to find leads, research them, and make a sale. However, search engine marketing (SEM), namely Google AdWords, remains the big kahuna for marketers in terms of pure usage. For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing.
    [Adwords, Research] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And that research stage can be pretty tricky -- especially if you don’t have a plan. This resource serves as a great place to start your research.
    [Adwords, Research] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    There’s a growing body of research that shows referrals are one of the most effective types of leads. The most important part here is making it easy for sales reps to make the ask, and empowering them to do so. 5) Google AdWords. Back in 2011, Marc Andreessen announced in a seminal WSJ essay that " software is eating the world."
    [Adwords, Research] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. According to research from Google, 90% of B2B researchers who are online use search specifically to research business purchases. Focus on Structure.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, Research] An SEO?s Guide to Bottom-of-Funnel Keywords
    Not likely.  We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). Marketing Funnels and Keyword Research. Top of Funnel: Awareness. Middle of Funnel: Evaluation. Modifiers. Buy +.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, Research] An SEO’s Guide to Bottom-of-Funnel Keywords
    Not likely.  We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). Marketing Funnels and Keyword Research. Top of Funnel: Awareness. Middle of Funnel: Evaluation. Modifiers. Buy +.
  • FATHOM  |  MONDAY, OCTOBER 10, 2016
    [Adwords, Research] How SEO Will Boost Your Content Marketing Performance
    Over the past two weeks, I have fleshed out a similar division of marketing philosophies — Facebook Advertising vs. Google Adwords. Keyword research can be the key to this if SEOs and content marketers can readjust their perspectives. Some might say that SEO is old and stodgy, considered outdated at best and illicit—e.g.,
  • FATHOM  |  MONDAY, OCTOBER 10, 2016
    [Adwords, Research] How SEO Will Boost Your Content Marketing Performance
    Over the past two weeks, I have fleshed out a similar division of marketing philosophies — Facebook Advertising vs. Google Adwords. Keyword research can be the key to this if SEOs and content marketers can readjust their perspectives. Some might say that SEO is old and stodgy, considered outdated at best and illicit—e.g.,
  • FATHOM  |  MONDAY, OCTOBER 3, 2016
    [Adwords, Research] When is Google Advertising More Powerful Than Facebook Advertising?
    As such, let’s explore the situations in which Google Adwords will benefit your marketing more than Facebook Advertising. Read below for the 4 situations in which Google Adwords might be the best advertising option for your marketing strategy. 1. Conducting audience research and even trial and error can help you determine this. 3.
    [Adwords, Research] 6 Easy Ways to Predict Content Marketing Trends
    Conduct Original Research. According to Andy Crestodina , cofounder and strategic director of Orbit Media, original research doesn’t have to be nearly as daunting as it sounds at first pass. Pappy, for those unfamiliar, is the nightmarish visage of a bearded man clutching a bag of gold coins. Ask the right questions. Obsessively.
    [Adwords, Research] 4 Steps to Get Started with Marketing Automation
    Before you commit to a company, make this part of your research. Measure it : Your platform should sync with Google Analytics, Adwords, and your other measurement tools. Getting new software up and running can be intimidating. All of that upfront work is daunting, and it can be hard to know whether you’re doing it right. Start simply.
    [Adwords, Research] How to Engage Your Audience Using Digital Advertising
    In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. In the same HubSpot Research report we mentioned above, we learned that in the eyes of consumers, not all ads are created equal.
    [Adwords, Research] Getting the Most From Your Marketing Assets
    Google AdWords In an ideal world, organic Search Engine Optimization (SEO) efforts would yield enough for all your marketing. Using  Google AdWords  to advertise for specific searches of keywords enables you to pay only if someone clicks on your ad. Offering In fact, it’s something that gets better the more you invest.”
    [Adwords, Research] A Brief History of Online Advertising
    Google introduced AdWords in 2000 , originally under a pay-for-placement ad model. While previous paid search models like GoTo.com relied on bids from advertisers to determine search rankings, AdWords introduced a Quality Score model, which took into account an ad's clickthrough rate when determining its placement on the search results page.
    [Adwords, Research] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Here’s what our research tells us about how professional services firms as a whole are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, take a look at the copy on your website, as well as any educational content you are offering to visitors. Did you know you’re being watched?
    [Adwords, Research] Does Your Healthcare Content Speak Your Audience’s Language?
    We’re strong advocates of performing audience research, creating personas , and understanding writing tone. Is search volume high according to Google’s Adwords platform? Are there any elements in the style guide or branding that possibly deserve a hard second look or further research? Have you ever taken a trip to the chemist?
    [Adwords, Research] What Is Digital Marketing?
    One of the most common types of PPC is Google AdWords. We call this attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make more informed decisions about what parts of your marketing strategy deserve more attention, and what parts of your sales cycle need refining.
    [Adwords, Research] 5 Smart Reasons to Create Content Outside Your Niche
    Entrepreneurs probably aren't actively looking for articles about AdWords, but small business owners are definitely interested in marketing topics. If I were just writing about nothing but AdWords features and tips for years, I'd go nuts. Do your research. Ideally, both at the same time. You must own and dominate it. https://t.co/n1Jne0MxxS
    [Adwords, Research] 62 Experts Share Their #1 Actionable SEO Technique
    Using tools such as SEMRush and SearchMetrics, I researched around 150 travel blogs to find out which of their key terms brought in the majority of their traffic. The travel client increased their blog traffic by 80% within 6 months due to a number of these pages gaining strong rankings for the terms I researched. Zac Johnson. Sean Si.
    [Adwords, Research] The Top 10 Free Content Analytics Tools
    SEMrush can also help you get ahead of your competitors—by researching keywords in display ads, organic and paid search, and link building. There’s also a breakdown of competitors by criteria such as competition level, common keywords, traffic, and the estimated price of organic keywords in Google AdWords. Google Analytics.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Adwords, Research] 7 AdWords Features You Didn't Know Existed
    Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Are you taking advantage of all 7 of these AdWords features?
    [Adwords, Research] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    Both are built on the foundation of keyword research and optimizing for the terms and phrases your target audience uses. Author: Mike Tomita Some people say that you learn more from your mistakes than your successes. Those are some tough lessons. Let’s dive into  three  big mistakes that digital marketers make and how you can avoid them : 1.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Adwords, Research] The 9 Circles of B2B Marketing Hell
    But the key here is to do the research to see what’s is best for your company before jumping on board. The individual platforms don’t communicate with one another to reconcile data, meaning that a visitor could click on an Adwords campaign on Monday, LinkedIn campaign on Tuesday, a Facebook ad on Wednesday, and then convert on Thursday.
    [Adwords, Research] The 17 Best Keyword Research Tools for SEO and SEM
    That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Google Review Count:  46,500. and Amazon.com.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Adwords, Research] From Scratch: Four (Free) List Building Strategies
    Most large purchase research starts online, and generally ends with an in-store purchase for things like sports equipment, jewelry, musical instruments and equipment, furniture, and appliances. In this post, we’ll cover the first four. Stay tuned for the final three, coming soon.). First things first: Nail the basics. Welcome back! Be funny.
    [Adwords, Research] Microsoft buys LinkedIn: the largest martech acquisition in history?
    Marketing software vendors who offer products to manage search and social media advertising, like Marin Software and Wordstream, build on top of Facebook and Google — but they also compete with the direct advertising products offered by those services, such as Google AdWords and Facebook Atlas. billion. Are the above points too indirect?
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Adwords, Research] How to Master Local Lead Generation
    Not only will this make your content more relevant to a local audience, but it will also increase the chances of users coming across your website when researching local topics. Research has already shown that geo-targeted ads perform better than those that are not targeted. Why Target Local? Target Your Local Audience the Smart Way.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Adwords, Research] Influencer marketing tools of the trade
    InkyBee — Such a powerful research tool. have never successfully sorted out how to use their campaign tools but when it comes to hunting down a lot of topical bloggers that I could either upload to Traackr or GroupHigh or or hand over to my human research team. We’re off to the races! Check, check, check, check, and check!
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Adwords, Research] 5 Ways B2B Marketers Can Learn to Love Facebook
    Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). Facebook dwarfs every other social media or content channel in terms of sharing , according to research by Fractl and BuzzSumo. And Um … maybe not.
    [Adwords, Research] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    As a best practice, you should use the naming convention specified below and use at least these 6 parameters in your URLs: In Google AdWords, the most efficient way to set up tracking parameters is in the “Campaign URL options (advanced)” section under campaign settings. You’re rocking your conversion rates and your cost per lead is great.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Adwords, Research] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Make It Relevant: Social advertising is different to Adwords search advertising. Your Adwords campaigns are centered around demand fulfillment — targeting specific keywords that people are searching for right now. This field is mastered through research, experience and testing – not through formal learning environments. Twitter.
    [Adwords, Research] Creating Killer Content with Data: Pubcon Austin 2016
    good way to do this is to take your top 25 most trafficked pages, plug them into the AdWords keyword planner, and export the keyword list of terms into a tag cloud (shout out to Jeremy for this awesome tip): Another way to go about this is to break down the posts by topic and chart it (I will typically take the top 100 posts or so to do this).
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Adwords, Research] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Adwords, Research] 10 secrets to research the best SEO keywords
    Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. Be first.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Adwords, Research] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. Say a prospect is just beginning his research. Win-win!
    [Adwords, Research] Top B2B Website Metrics to Monitor Using Google Analytics
    You can also monitor paid search if your firm is engaged in a pay-per-click (PPC) or Google Adwords campaign. Be sure to research keywords and ensure the titles of your content and site pages are optimized with the keywords you wish to rank for. More importantly, you don’t learn what they are doing once they get there. Anything over 2.00
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Adwords, Research] Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
    Whether you're improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters. Before we get started, every year we dig into the latest research, trends and opportunities in the field of inbound marketing.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Adwords, Research] 7 Ways to Get More Value From Your PR Campaigns
    Hopefully this will give your readers additional information if they wish to research them further. When planning this type of strategy, you should lean on a keyword research tool such as Google AdWords to get started. You’ve worked your socks off to get as much press coverage as possible. Now it’s back to business.
  • HG DATA  |  WEDNESDAY, MAY 4, 2016
    [Adwords, Research] Summer, Funnels & Bluebirds
    In its quest to reach out to these people—this hidden funnel—marketing is putting money and energy into ad retargeting, Google AdWords, SEO, and marketing automation. They’re people doing research, not the person with the budget. Spring has sprung and summer is just around the corner. The Sales Funnel You Thought You Had.
    [Adwords, Research] The 12 Best Competitive Intelligence and Benchmarking Tools
    It’s a daily go-to tool for me as I’m researching a specific topic or looking for additional content to link to.” Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. ” — Kissmetrics Blog.
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Adwords, Research] Why You Need A Single Source Of Truth For Marketing Data
    B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. This leads us to the second biggest challenge according to the research from Origami Logic: marketers aren’t able to take action based on the results.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Adwords, Research] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance. Want more tips?
    [Adwords, Research] The Evolution of the B2B Marketer
    This means that when a buyer decides that he wants something, he does the majority of his research via sites like CNET or analyst blogs, reads product reviews and messages peers, and narrows down his consideration to two or three products or services. That 60-90% stat referenced above, in which buyers do research in advance of their purchase?
    [Adwords, Research] 7 Simple Steps for a Solid SEO Strategy
    This requires a little research. This is where your keyword research  comes in handy. One is to use Google AdWords Keyword Planner. Author: Janet Dulsky Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Suddenly, the project doesn’t seem quite so exciting anymore. The panic sets in.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Adwords, Research] Ultimate List of 22 Account-Based Marketing Tactics
    Adwords Customer Match advertising. Google AdWords relies on email addresses to create custom lists. When an individual from a target company is signed into their Google account, AdWords will serve them search ads, gmail ads, and/or youtube ads, resulting in hyper-targeted ad touches. 9. How do you do account-based marketing?
    [Adwords, Research] 5 Effective Options For B2B Advertising on Social Media
    study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Adwords, Research] The Ultimate Dictionary of Marketing Terms You Should Know
    semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Learn how to do keyword research for SEO here.). L. Now they’re looking to conduct further research to find a solution to the problem. heck, even marketing acronyms. Want to learn marketing analytics?
  • ACT-ON  |  TUESDAY, MARCH 8, 2016
    [Adwords, Research] iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities
    Over the course of the last 18 months we’ve gone from a database of zero to almost 100,000 names. A lot of them have been more list/research based. We started with a lot of paid on LinkedIn, we did paid on Twitter, we did a lot of AdWords paid. iCharts delivers business data visualization to companies worldwide. TED:  Yes.
    [Adwords, Research] 17 Ways to Promote Your White Paper for Lead Generation
    According to research , visual content is more than 40 times more likely to get shared on social media than other types of content. If you’ve done your persona research , you know which online publishers, such as industry magazines, your target audience frequents. You’ve written, designed and produced a white paper. Now you can relax.
    [Adwords, Research] How to Write a Press Release in 4 Easy Steps [+Examples]
    Useful tips: Use good keyword research tools like Google AdWords and Ubersuggest – they will save time and effort and help you find the most relevant keywords for your niche. Wondering how to write a press release? Great Great press releases are not that hard to write. They have a format that’s easy to follow. Follow their lead. Where?
    [Adwords, Research] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    While I don’t know what the marketers responsible for your favorite digital campaign actually did, I can say with almost 100% certainty that they spent a large amount of time researching their market, analyzing different pieces of data and building out detailed strategies that helped them blow you away through flawless execution.
    [Adwords, Research] How Google’s New Search Results Layout Impacts SEO
    How Google AdWords’ February 2016 Changes Impact SEO. Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. For instance, queries regarding specific product models or brands, as opposed to informational or how-to research. For many, this came as a complete surprise.
    [Adwords, Research] 16 Essential educational resources for the marketing professional
    Part of Anya Kamenetz’s book is a well-researched manifesto against the necessity of a college education, but the other part is a list of places to gain knowledge outside a classroom. Since it is a Google product, there’s a strong focus on things like Google Adwords. By Kiki Schirr, {grow} Contributing Columnist. Udemy. Udacity.
    [Adwords, Research] 14 Fortuitous SEO and SEM Stats and Facts
    On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Search remains the cornerstone of digital and content marketing efforts.
  • ACT-ON  |  TUESDAY, FEBRUARY 23, 2016
    [Adwords, Research] How and Why To Set Your Site Up for Google’s Rich Answers
    Part of Stone Temple’s research on rich answers included two case studies about how rich answers affected different sites. This might be a good time to check the Google AdWords Keyword Planner to see how many search phrases are also questions in your niche. That’s according to the research done by Stone Temple. Consider a quiz.
  • FATHOM  |  MONDAY, FEBRUARY 22, 2016
    [Adwords, Research] Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
    In separate Google research on the value of video, those surveyed said there were 2 key factors that they were looking for in a health video: It had to be relatable , and it had to be comprehensive. This research is still being released, so check back again soon for an updated version with more findings and detail! Function > Form.
    [Adwords, Research] 3 Reasons To Bid On Unprofitable Keywords
    Even if they don’t convert, you might have prevented that person from buying a plasma TV from a competitor and prompted them to continue researching their options. Blog Feed Digital Advertising Digital Marketing AdWords Bing Ads Google AdWords Paid Search ppc unprofitable keywordsCompetitive Conquesting.
    [Adwords, Research] B2B Video Marketing Done Right
    video designed to overview a product or line of products can serve as a stand-alone salesperson to prospective buyers in the research phase. Google Small Business Adwords Education Series. The word these days is content. Marketers are seeing positive results when they include video in the marketing mix. Informative. Entertaining.
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Adwords, Research] 10 Things You Should Know as a Paid Search Newbie
    The first time logging into the Google AdWords can be overwhelming. While all of the functions of AdWords may seem hard to conquer, have no fear. Google AdWords is easily manageable after learning just a few tips and tricks. Tools like AdWords Editor, can help make it easy to exclude multiple keywords at once. Keywords.
    [Adwords, Research] Three Things Smart B2B Marketers Will be Doing in 2016
    As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. What will successful B2B marketers to be doing more of, or differently, in 2016? Create the Content Your Buyers Crave.
    [Adwords, Research] 8 Ways to Improve Your Online Content Marketing
    buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. For example, when it comes to snackable video, research from Animoto finds that 83% of consumers prefer videos that are five minutes or less in length. Good question. Isn’t it your lucky day.
    [Adwords, Research] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. The Demise of Google+. Image Source. Google’s Complete Search Quality Rater’s Guidelines. Mobilegeddon. Image Source.
    [Adwords, Research] KoMarketing Year in Review: Top Posts from 2015
    Well researched lists almost always do well. Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. 2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members.
    [Adwords, Research] Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]
    It’s a more popular attribution model among smaller companies because ad provides (AdWords, Bing ads, Facebook, etc) provide these first-touch analytics as a part of their advertising service. New martech solutions take longer for the management team to research, select, and implement. Single-Touch Attribution Models in B2B Marketing.
    [Adwords, Research] How Much Time Do Marketers Spend on Routine Tasks? [New Data]
    And a fter questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. "Am I spending too much time on this?". For marketers, this isn't an uncommon question to struggle with.
    [Adwords, Research] 28 Super Easy Tips on How to Promote Your Content
    Here’s what I do: Research well-trafficked sites offering syndication (B2Community) and ask to be a part of the program. Google AdWords. I’ve seen firsthand how little you have to spend on Facebook and Instagram to get results. By Brooke B. Sellas, {grow} Contributing Columnist. So let’s break it down, people.
    [Adwords, Research] Your website must adapt based on data
    For SalesFusion, I did deep research and reporting on the state of the marketing automation software (MAS) art. The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. remember, years ago, that Amazon was doing this. How many hours would an MAS save you?
    [Adwords, Research] How to Use Data to Create More Relevant Content
    In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. Step #3: Steal phrases from Google AdWords. How you conduct this research is determined by the type of BuzzSumo account you have. To uncover format insights, click Most Shared under the Content Research tab and insert a keyword.
    [Adwords, Research] 5 Tips for Targeting Students Through Google Ads
    If researched, outlined and implemented correctly, your Google ad could attract prospective students to your website and further, prompt them to apply to your school. Blog Feed Higher Education AdWords Google higher education internet marketing Marketingsuccessfully targeted Google text ad gains the right users attention.
    [Adwords, Research] How to Figure Out What Keywords Your Potential Customers are Using
    Lucky for you, I’m here to loan you a few keyword research secret weapons so you can DIY, if need be. Google AdWords Keyword Planner: The great thing about the AdWords planner is that you don’t need to actually spend any money on AdWords – you just need a Google account. At the center of those pieces are keywords.
    [Adwords, Research] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    First, we are getting better results for our clients because we spend more time optimizing for the outcome of marketing and less time talking about whether or not AdWords Conversions should be a goal. Below you’ll read commentary from 10 marketers regarding key takeaways from the 2015 State of Pipeline Marketing Report. CLICK TO TWEET.
    [Adwords, Research] The Complete Display Ads Overview For B2B Marketers
    Then there is the in-marketing group, which are people who are ready to buy and are actively researching. At the most basic level are marketers who use only Google AdWords to measure performance. AdWords Only Tactic. The dual-tool approach uses marketing automation and AdWords. Use AdWords customer match.
    [Adwords, Research] There is No Such Thing As an Offline Business Anymore
    All of our consumer research begins online. Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice. took my research to the next level by looking up some business traditionally known around town. Where do you think I started my research? Try new things.
    [Adwords, Research] Your website is wearing mom jeans and shoulder pads
    Just a cursory search of Google’s Adwords Keyword Planner  shows me that my own site, Gerr.is , shows how out of touch I am. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. The Language of Business is Moving Faster Than You Are. Even Your Clients’ Names Change.
    [Adwords, Research] How to Increase Brand Awareness and Visibility
    Conducting marketplace research will help you uncover where the gaps are. Ads are available on social sites such as LinkedIn and Twitter, as well as search engine results pages such as Google Adwords. Brand. It’s a word that is thrown around a lot, but what is it really? And how can you measure it to quantify its impact? Buy ads.
    [Adwords, Research] How to Generate New Keyword Ideas
    Image: Blue Nile Research. When I think of traditional keyword research, I think of the Google Keyword Tool (which I’ll get to in a bit). BuzzSumo helps with content research, influencer identification, brand monitoring, and you guessed it…keyword research! AdWords Keyword Planner. To me, this is silly.
    [Adwords, Research] Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
    (Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). AdWords adapts to the shifting digital marketing landscape -- and that means it changes frequently, and often without a big splash in the media. CLICK TO TWEET.
  • FATHOM  |  MONDAY, OCTOBER 26, 2015
    [Adwords, Research] The “Name that Tune” Approach to PPC Campaigns
    Analytics / Big Data Digital Advertising Digital Marketing Fathom Marketing Keyword Research adwords negative keywords ppcOver 30 years ago, there was a popular game show called “Name that Tune” which had a fairly simple premise. Contestants would compete to see who could name the title of a song by hearing as few notes as possible.
    [Adwords, Research] 8 Steps To An Effective Social Media Strategy
    For example, you can use Alexa or Google Adwords. Use Adwords Keyword Planner as a starting point. Based on Buffer and SumAll’s research earlier this year, they found that the optimal frequency for social media posting was as follows: Twitter: No more than 3 times a day. But it’s important to take the time to do it properly.
    [Adwords, Research] How Ad Blocking Works: Everything You Need to Know
    According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. Next, do some research to find out how your prospects and customers really feel about your ads. Let's dig in together.
    [Adwords, Research] 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
    Source: Pew Research Center ). AdWords. With AdWords, businesses can align keywords with their business goals to remain in front of their customers -- both potential and existing -- without being too invasive. At HubSpot, we held onto this notion for a while. But then things started to change. What Is Display Advertising?
    [Adwords, Research] Understanding the Value of Content Discoverability for Your Organization
    From a lead generation perspective, the value of content discovery is significant, as evidenced by the amount of marketing dollars businesses of all sizes pour into the Google AdWords platform on an annual basis, with the goal of gaining top-of-browser visibility with specific keywords and phrases associated with their products and services.
    [Adwords, Research] The “Marketing” Guide for Higher Education Content Marketing
    Professional, graduate, research based content? If this is the case, a great way to utilize research related content is to use it as a complimentary feature to landing pages currently being used as lead generation forms. expectations 2015: What 10 Years of Research Has Told Us About College E-Recruitment. Welcome back marketers.
    [Adwords, Research] The Ultimate List of Websites Every Blogger Should Bookmark
    Keyword research comes in handy when you're brainstorming, writing, editing, and creating headlines for your blog posts. Google AdWords' Keyword Planner. Want to learn more about how to do keyword research for SEO? All bloggers have a number of websites that they visit every single day. That's exactly what bookmarks are for.
    [Adwords, Research] 10 case studies show how web analytics prove ROI
    The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. What good is data if you don’t know what to do with it? Who does it well? MOTOREASY : Is a company that sells extended auto warranties. Motoreasy’s
    [Adwords, Research] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    Bass ‘n’ Treble knows, through creating customer profiles based on primary research and past customers, that their typical buyers are males, between the ages of 18-35, who enjoy electronic music, and also like to spend time on outdoor activities such as hiking and camping. What is online display advertising? Why choose display advertising?
    [Adwords, Research] 4 Google Chrome Extensions For Digital Marketers
    This tool pairs with raventools.com to help collect your site’s data, like Google Analytics and AdWords, in one place. With Raven Tools, you can perform quick SEO research, social media sharing, and link building, and even manage your contact relationships directly from your internet browser. MOZBar. Raven Tools. Check My Links.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Adwords, Research] The 100 Most Expensive Keywords on Google [Infographic]
    With the help of the folks at SEMrush , WebpageFX figured out which keywords have the highest cost-per-click in Google AdWords. Check it out, and click here to read more about how to do keyword research for your own company's SEO. SEO PPC Daily IGSS
    [Adwords, Research] Rethinking Referral Marketing: Build Out Your Visibility
    You’ve developed a referral marketing strategy through research and implemented it with high-quality educational content, savvy online networking, participation in industry events, and more. Dig into the research behind generating referrals today with our free Referral Marketing for Professional Services Firms research report.
    [Adwords, Research] 10 Online Marketing Shortcuts To Increase Productivity
    One single research for a week worth of posts is much more effective than doing research each day. It’s simple: (1) upload your customer list to Adwords, (2) set campaigns to shows ads to audiences similar to your list, and then (3) retarget your site visitors. Coffee may have the same effect, but I digress. Photo Map Labeling.
    [Adwords, Research] 9 Frequently Asked Questions About Pay-Per-Click Advertising
    Google Adwords is the most popular , but there are several others that you should research. Here’s a quick list: Google Adwords. For example, with Google Adwords, headlines can only be 25 characters long. 6. Google Adwords Tips for a Small Budget. Google’s Guide to Adwords. Bing Ads. Display URL.
    [Adwords, Research] AdWords Now Includes Google My Business Ratings
    Last year, Google made an enhancement related to these extensions, letting advertisers enable automatic linking of their Google My Business location information to their AdWords account. Ratings can now be pulled into the AdWords ads, allowing potential customers to immediately see this feedback from other users when doing online research.
    [Adwords, Research] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    Google AdWords is the most popular PPC service. In Hinge’s own research , banner ads aren’t ranked as one of the least effective online marketing tools. You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. Pay Per Click (PPC).
    [Adwords, Research] How to Utilize B2B Online Marketing to Promote New Solutions
    Whether paid search is already an channel invested in or not, consider create new campaigns around the audience’s searches and interests through Google AdWords and / or Bing AdCenter. Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. App Notifications.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Adwords, Research] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Have you optimized your content's title for organic search? ( Pro tip: Do some keyword research to figure out which phrases get the most search volume. Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). For situations like those, here’s what to do. Step 1: Assess and Create Your Content (1 Hour).
    [Adwords, Research] Interview with Dave Chaffey of Smart Insights
    Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
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