• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Adwords, Research] Closing the Loop on Social Leads
    Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • FATHOM  |  FRIDAY, APRIL 17, 2015
    [Adwords, Research] Are You Advertising Your Urgent Care Clinics Online?
    Many of the conditions/treatments examined around these service lines have a long “research” cycle before even considering scheduling an appointment. Lastly, Google AdWords and Bing ads have made it extremely easy for advertisements to connect with new patients via their click-to-call feature on mobile devices. Why Urgent Care Centers.
  • BLOG MY CALLS  |  TUESDAY, APRIL 14, 2015
    [Adwords, Research] 6 Tips to Enhance Your Mobile Bid Strategy
    While default settings within AdWords will combine your mobile and desktop campaigns, setting up ‘mobile-specific’ campaigns offers the potential to more effectively target searchers. What would you search for if you were doing research on a smartphone? 'Is your strategy optimized for mobile search behavior? Separate Mobile Campaigns.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Adwords, Research] 11 Ways to Make Your Content Appealing to International Audiences
    Take a look at this screenshot from a blog post we wrote optimizing AdWords campaigns for desktop and mobile: Someone translating this post might be able to swap these diagrams out with a description. They can usually do this by using web-based tools to research keywords. 11 Tips for Making Your Content International. Pumpkin pie = a
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Adwords, Research] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Which keyword research and other SEO tools are most effective? Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Adwords, Research] Why Long-Tail Keywords?
    However, with the right research and data as tools, it’s easy to see that leveraging longer keywords is a superior long-term SEO strategy. One of the best free keyword research tools on the internet is Google’s Keyword Planner. Keyword Planner is technically an AdWords tool. Why Not Short-Tail? How to Define Long-Tail Keywords.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Adwords, Research] Four Digital Marketing Mistakes You Should Never Make
    Your instinct might tell you that your brand should have a presence on as many social networks as possible, but research suggests that may not always be the case because different demographic groups use social platforms to interact differently with brands. If you feel a little behind the curve, don’t worry. That’s all well and good.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Adwords, Research] Marketing Mathematics: Why You Need to Invest in Website Engagement
    The fact that 83% of decision makers stated their company websites are the most popular channel for online research, coupled with the fact that more then 70% of today’s sales processes are done before ever contacting a sales rep explains why there are tens of thousands of monthly visitors to company websites. The Problem. The Solution.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Adwords, Research] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    Here’s a Lead-to-Revenue connection guide Google recently published that will help any company advertising through Google Adwords and also using Salesforce tie leads back to revenue: https://support.google.com/adwords/answer/3285060. 'Content Marketing Institute recently released its annual Manufacturing Marketing Trends report. 
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Adwords, Research] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. Observing consumers in the streets of NYC and in everyday life is also perfect market research. that means checking website analytics, AdWord account conversions, and then business numbers.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Adwords, Research] What Shazam Can Teach Marketers about Predictive Analytics
    What’s more, Aberdeen research shows that 42% of Best-in-Class organizations are already creating models of customer buying behaviors and processes to map their customer journeys. After hitting a wall on ROI with Google AdWords, the team decided to test paid search with Bing and Yahoo as well. Image courtesy of Shazam via [link].
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Adwords, Research] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    1) Research Research is the bedrock of any modern marketing effort. From marketplace research to brand research, detailed scientific studies will help you make more informed decisions. By conducting research, you’ll know your clients better — which puts you in a position to serve them better.
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Adwords, Research] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. From a pure SEO standpoint, you start with the keyword research. Find new research if you can. But as you know, “if you build it, they will come” is not a smart business strategy. Unread. Unshared.
  • BLOG MY CALLS  |  TUESDAY, MARCH 17, 2015
    [Adwords, Research] 7 Free Keyword Research Tools for Marketers
    Whether these goals are tied to SEO or PPC efforts, the process should begin with thorough keyword research. The following free keyword research tools can be used to gain marketing insight and distinguish the most effective emphasis for your strategies and campaigns. AdWords Search Terms. Google’s Keyword Planner. Keyword Tool.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Adwords, Research] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    Keyword research is only one part of the equation for B2B marketers looking to improve their performance in Google over time. How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? Structured Data Examples. Direct Answer Example: Action Items for B2B Marketers?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 17, 2015
    [Adwords, Research] 5 Ways to Use Paid Search & SEO Together
    Keyword Research/Expansion. Use your Adwords tools to determine if the traffic volume is worth the cost. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp 'Paid search and SEO work in different ways to get visitors to your website. Start with the top converting and high quality score terms.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords, Research] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO: Link Building, Keyword Research Becoming Most Challenging Tactics by MediaPost. Among the specific research findings here are the top SEO challenges businesses face: “41% find link building one of the more difficult strategies, and 39% call out keyword research management as a close second. But change is.”
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 18, 2015
    [Adwords, Research] 5 Things Mardi Gras and Banner Ads Have in Common
    Within Google Adwords alone there are millions of available ad spaces, but if you want meaningful impressions you need to manage your placements. This involves time, effort and research. The endless fight. Floats and ads share the same dilemma – how do we attract more eyeballs?  Bold design. It’s all about placement.
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Adwords, Research] Ready to Promote Your Video? Sharing May Not Be Enough
    So you do your research, and you learn that video is the best way to engage audiences. All you have to do is set up a Google AdWords account to create an online video campaign. Google AdWords. YouTube uses Google AdWords to help you promote your content. But what is Google AdWords? YouTube TrueView Ads. Twitter.
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Adwords, Research] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    ” Instead, your keywords need to be carefully selected based on market research and an in-depth knowledge of what your target audience is searching for. Try using tools like Google AdWords, Moz Analytics or other keyword ranking software. The keywords used should be incorporated in your web copy as naturally as possible.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 27, 2015
    [Adwords, Research] Discover the 5 Steps to Help You Profit with Google Adwords
    'Do you know why businesses lose money with Google AdWords? Whether you are new to Google AdWords, or want to optimize your campaigns to improve ROI, this blog post is for you. He has managed several million dollars worth of AdWords accounts over the course of seven years. Three AdWords Lessons. It''s extremely targeted.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Adwords, Research] Top 10 B2B Inbound Marketing Predictions for 2015
    Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. 'As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Now, it is just the opposite.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Adwords, Research] SEO Basics + a Checklist for Content Marketers
    Next, review Google AdWords for keyword volume. For more information on keyword research, take look at some of Act-On’s SEO resources: SEO 101 Part 3: Keyword Research. check Google AdWords traffic? AdWords SEO search engine optimization search marketing SEO tactics Use keywords literally and deliberately. Period.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Adwords, Research] Why You Should be Using Product Listing Ads Right Now
    'Comparison shopping sites like PriceGrabber ,  Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. Do the research to see what each engine requires, and use a data feed solution like GoDataFeed to help manage all your feeds. How do they work work?  .
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Adwords, Research] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. I thought I was going to be a scientist when I graduated college, and I took on my first job in Washington, DC as a computer scientist and researcher. We thought it''d be fun to ask a range of marketing leaders what their first jobs were. Limos.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Adwords, Research] International SEO 101: Which Domain Structure Should You Use?
    Below, we''ll dive into your domain structure options, explain which ones you should think about choosing from an SEO-standpoint, and cover some original research one which types of structures users actually prefer. Domain Architecture Options. users. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. Responses.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 22, 2014
    [Adwords, Research] KoMarketing Year in Review: Our Top Posts from 2014
    ValueTrack Parameters For Better AdWords Campaign Data – Joe Vivolo offers a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important. Competitive Research for SEO – SMX East 2014. Top 12 KoMarketing Blog Posts of 2014. Congratulations Ryan !
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Adwords, Research] Keywords: The Foundation of Your PPC Campaign
    There is no shortage of opportunities for miscalculations, false steps and oversights when it comes to running an AdWords campaign. Thorough Keyword Research. Executing a PPC campaign without the appropriate research is a practically worthless venture. It is also a pretty good tool for making grown men cry. Read More.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Adwords, Research] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    You’ll need a few display ads and can try retargeting on social media or through Google Adwords. 14) Do customer research. If you do research, don’t forget to survey current customers, too. Use the research in your planning or to revise your buyer personas. 'Think fast! Don’t let it go to waste! Estimated cost: $150.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Adwords, Research] Which Marketing Software Applications Matter to B2B Marketers?
    And according to a report from Circle Research , 88% of B2B marketers say that email is their most effective lead generation tactic. 'Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Turning Up the Volume: These Go to Eleven. Clearly, B2B marketers are keeping busy!
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Adwords, Research] Top 5 Tools for Enterprise Marketing Teams
    did some research and started using Raven Tools. 'Enterprise marketing teams are constantly seeking out tools that help them stay competitive, while improving their marketing ROI and cutting costs. Tools that automate manual processes and help prove and improve ROI are the most valuable tools a marketer has. General
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Adwords, Research] How to Find the Best Keywords for Optimizing Your Website Content
    'Keyword research has become harder and harder as Google continues to hide more information from webmasters. This is the best place to start your research, as you will most likely want to find out what kind of content already exists about the topic you are crafting content around. 3) Google Adwords Keyword Planner.
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Adwords, Research] The Ultimate 2015 SEO Redesign Checklist
    We recommend doing extensive audience research (with tools like Sysomos, Twello, and more) first, and creating personas for both your primary and secondary target customers. 'If you’re planning on a website redesign heading into the new year, read on! of the top 10 million websites online using the tool today. Why start from scratch?
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Adwords, Research] Why Should Marketers Change To Google Tag Manager?
    Let’s start with a little history, Google Tag Manager (GTM) was designed to allow marketing people to easily manage measurement tags for Google Analytics, Google Adwords and more, and to remove the need for a developer to add tags and code to the website. Well…that statement is mostly true. Just for clarity reasons, “What is a tag?”
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Adwords, Research] 58+ Resources to Master SEO Copywriting
    Keyword research is the foundation for content that is optimized for search engines. Copyblogger’s Keyword Research Ebooks. true content marketing giant created several eBooks about keyword research. The Expert’s Guide to Keyword Research for SEO Copywriting. Keyword Research and Targeting Without Exact Match.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Adwords, Research] Dynamic pricing done automagically
    Until now, being competitive demanded doing exhaustive and time-consuming research every hour of every day to see what your hundreds and thousands of competitors were charging, how they were discounting, whether they were charging for shipping (and how much), and when they were having sales (and how much they were cutting). Market Research
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Adwords, Research] 8 Key Changes In Google Search B2B Marketers Should Know
    ” Per research from Eyetools and search marketing firms Enquiro and Did-it, the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page. In 2013 it was reported that 46% of searchers now use mobile exclusively to research. Google AdWords Website Call Conversions.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 30, 2014
    [Adwords, Research] 4 Steps to Prep Your Search Engine Marketing for the Holidays
    Do Your Research. The first thing you should do when creating a new, holiday-based SEM campaign is to start with research. Once you’ve completed your research, you should have a good idea as to who your best customers are, what they’ll most likely be looking for, and where to find them. Form Your Strategy.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Adwords, Research] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    With the majority of buyers in full control of their own buying process, much of their research is done – and their minds made up – long before they invite you to take a seat. Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. Know Who They Are. Do it.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Adwords, Research] Semantic Search: Keyword Choices and Relevancy
    Much of what we consider “emerging common wisdom” about how search changes is the result of research and testing by experts, who independently come to a rough consensus. 'Have you read the recent SearchMetrics ranking factors survey? Long form/higher word-count content. Enriched content with diverse media. Easy to read content. Page B.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Adwords, Research] Semantic Search: Keyword Choices and Relevancy
    Much of what we consider “emerging common wisdom” about how search changes is the result of research and testing by experts, who independently come to a rough consensus. 'Have you read the recent SearchMetrics ranking factors survey? Long form/higher word-count content. Enriched content with diverse media. Easy to read content. Page B.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Adwords, Research] How to Design Content Remarketing Campaigns That Actually Work
    According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. To define an audience, create a new remarketing list in Google AdWords. And people come -- they find your content in search results and in their social media feeds. About Ad Fatigue.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Adwords, Research] Where Keywords Fit Into the Future of SEO
    But since you can still access keyword data for paid searches, others think it was a play to get more people using Google AdWords. Focus toward tactics that will play to Google’s more complex side: Mapping queries to actions, intent research, and aligned content creation.". '"What''s in a keyword? Nothing to do with that.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Adwords, Research] What You Need to Know About Hospital Retargeting
    Perhaps because users didn’t find the information they were looking for, they were just researching, they are comparing you towards your competitors, etc. Hospital Retargeting & Google AdWords. Google AdWords does not explicitly say “hospitals cannot use retargeting” but they might as well. How Does Retargeting Work?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Adwords, Research] 26 Awesome Search Engine Marketing Guides
    That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. Image credit: Placeit.net. by WordStream.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Adwords, Research] Introducing the Second Edition of Fathom’s Edu Standard
    industry click-thru rate and cost-per-click for Google AdWords (vs. We’re here to answer your questions by compiling all of our higher education marketing research and expertise in one easy-to-digest document. 'Get first-hand marketing insight from schools just like yours. In this edition, you will learn: Avg. Fathom clients).
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Adwords, Research] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. According to Pew Research , as of January 2014, 90% of all Americans have a cell phone, 32% have an e-reader, and 42% have a tablet. Mobile is The Fastest Growing Niche. Larger Screens. to 10.1
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Adwords, Research] SMX East 2014 Preview: Competitive Research for SEO
    'In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Competitive research is an interesting part of SEO. While I don’t want to give the entire presentation away, I do want to provide some tips on where to begin your competitive research and what to look for.
  • BLOG MY CALLS  |  SUNDAY, SEPTEMBER 7, 2014
    [Adwords, Research] Calls: Actions to Take and Metrics to Track
    2) AdWords Calls by Campaign. Google offers a great free call tracking solution for AdWords. It is very basic, but it will tell you which ads, campaigns and keywords generated calls for your AdWords campaigns. If you have a small AdWords budget use Google’s free basic call tracking tool. generated the phone call. Use it.
  • BLOG MY CALLS  |  THURSDAY, SEPTEMBER 4, 2014
    [Adwords, Research] 11 'Cons' of Google Call Tracking
    'As you know, Google recently announced that they will launch AdWords call tracking. Here''s the gist: Google will provide a call tracking number that will appear on the landing page of every AdWords campaign. This service is free and it is only available for AdWords. 7) Google’s call tracking is ONLY for AdWords.
  • FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Adwords, Research] From Student to Digital Diva: A Successful Summer Internship
    learned best practices with websites like Google Analytics and Google Adwords. If there were specific graphics to try to get on different websites online, I would do research and outreach. 'The day I started my college career, a professor told the group of 300 students in my introductory class that we needed to get an internship.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Adwords, Research] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Here’s what the research tells us about how professional services firms, including tech firms, are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, it might be helpful to take a look at the content and copy on your website. How is it written? Is it easy to skim?
  • BLOG MY CALLS  |  TUESDAY, AUGUST 26, 2014
    [Adwords, Research] Why Calls Are Now Mainstream for Marketers
    Google has been at the forefront of call research for a few years now. It was Google that started offering mobile click-to-call and call extensions for any AdWords ad. Is it really any surprise that they now want credit for on-page phone calls generated by AdWords clicks? Other companies have conducted research as well.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Adwords, Research] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    As your prospects conduct their online research and compare your offering to that of your competitors, you can stay in front of them even as they research other companies through retargeting. The first is on AdWords through the content network using display ads or on mobile apps. Custom Segmentation. AdRoll. Google Retargeting.
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Adwords, Research] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    That’s why it’s important to take the time to research your options in advance. Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. 'What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. Better?
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Adwords, Research] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
    Everyone today has a smartphone, and it’s transforming how consumers are researching and interacting with businesses. 'Every year, the Illinois Technology Association hosts their annual CityLIGHTS Awards, celebrating the brightest in Chicago tech. And guess what? Ifbyphone is a finalist! Dawn of the Planet of the Smartphones. Vote for Us!
  • FATHOM  |  MONDAY, AUGUST 18, 2014
    [Adwords, Research] Health Systems’ New Best Friend: Google AdWords Review Extensions
    Therefore, prospective patients and caregivers research which hospital is best for them before making a decision as to where they will seek treatment. Introducing… Google AdWords Review Extensions ! The post Health Systems’ New Best Friend: Google AdWords Review Extensions appeared first on Fathom. I’ll check reviews online.
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Adwords, Research] A Keyword Primer: Finding and Using Keywords Effectively
    Based on research. You could, for example, survey your own best customers to ask what keywords they would use to find your website, or products like yours, and cross those results on your other research. On the contrary, keyword research should be taken seriously and performed with organic or paid search in mind.
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Adwords, Research] 17 Helpful SEO Tools and Tool Reviews
    Most of the tools Gazalla Gaya reviews here are familiar (such as the outstanding WordPress SEO by Yoast , but a few are off the beaten path, among them HitTail (a fee-based long-tail keyword research tool) and the Virante AuthorRank tool for analyzing the influence of online authors according to Google ranking factors. Competitive analysis?
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Adwords, Research] Paid Search & The Truven 15 Top Health Systems
    Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Adwords, Research] The Biggest SEO Shakeups of All Time
    Keyword research used to be so freaking easy. If you use Google Adwords, you can still glean some keyword insights using their Google AdWords Keyword Planner. While some labeled it an attempt to block NSA spying activity , others couldn’t help but think that it was a play to get more folks to sign up for AdWords.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Adwords, Research] Is Author Rank Really Relevant?
    If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. 'Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. Authorship. Let us all let out a harmonious moan. It hasn’t.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Adwords, Research] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    The Baidu Keyword Tool is a free tool for keyword research, provided by Baidu to PPC Marketers, and used for integration into their Baidu Ads Web account or Baidu Editor. This is one way for marketers to get a baseline for establishing deeper keyword research. Baidu Keyword Tool result with keyword “????(Coaxial Coaxial Cable)”. Click.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Adwords, Research] Google+ on its Third Birthday
    This isn’t about a social network in the same way that research on mice isn’t about the mazes. The reason is probably because the illustration probably takes the eye too powerfully away from paid contextual advertising, which is antithetical to Google’s desire to make lots and lots of money from Google Adwords and Adsense ads. No more.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Adwords, Research] How to Find Opportunity in a Paid Search Strategy
    For paid search, you typically have four options: Google AdWords, the Yahoo and Bing networks, ad retargeting, and demand side platforms: Google AdWords. Virtually all online marketers are familiar with AdWords as it is one of the most popular options in paid search. Yahoo and Bing Network. Ad Retargeting. Demand Side Platforms.
  • MARKETING ACTION  |  FRIDAY, JUNE 6, 2014
    [Adwords, Research] SEO Questions from the Fact & Fiction Webinar
    What are the best keyword research tools? This guide on keyword research is an excellent precursor to the work you may have ahead of you. Google Adwords Keyword Planner is a tool many SEOs use to review the search volume and competitiveness of keyword phrases. Keyword research can also spark ideas for content marketing.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Adwords, Research] 27 Must Use SEO Tools for Incredible Content Marketing Results
    How will you research keywords? free, must-use keyword research tool by Google. InboundWriter’s software suggests what to write about by identifying popular topics and helps you make your content more effective through automated keyword research. AdWords Keyword Planner. How will you measure ROI? Google Webmaster Tools.
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Adwords, Research] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    Caregivers often research on behalf of loved ones ( = difficult to track actions back to actual patient). Google AdWords even has its own ‘help’ section dedicated to the specific restrictions around the advertising of healthcare-related products and services. 'Download Free Hospital PPC Study. Here’s several reasons ….
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Adwords, Research] Hero Conference 2014: Key Learnings in Paid Search
    The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. Doing extensive keyword research, writing ads, and choosing/designing a landing page is not enough. 'Thanks to Aimclear for the blanket! :). They were phenomenal.
  • MARKETING ACTION  |  FRIDAY, MAY 2, 2014
    [Adwords, Research] How Can You Use Content to Rank Higher in Search?
    Research your audience’s needs. Here are a few sites to start your research: • Quora or answer sites. Long queries for your money keyword phrases (the phrases you want to rank for) can be uncovered using Google Adwords Keyword Planner or other keyword research tools. '“Build it and they will come.” Poll your audience.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Adwords, Research] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    ” Marketing Research Chart: Integrating email and search marketing tactics by MarketingSherpa. ” Running AdWords ads and examining keyword performance is another option. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. email marketing. by Forbes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Adwords, Research] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Adwords, Research] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    But now it is extending into paid search queries that directly impact AdWords advertisers. Search queries are used for keyword research, keyword expansion, and negative keyword discovery. They are less useful for research but can still be provided in aggregate. This makes research very challenging. That''s a big deal.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Adwords, Research] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. tips to improve Google AdWords marketing. AdWords PPC
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Adwords, Research] Completely Preventable Ways You're Sabotaging Landing Page Conversions
    In our research, we found that the average SMB has just three landing pages. We added a form field on our landing page that simply asked prospects where they needed help and thanks to their feedback, decided to offer a free PPC health report from our AdWords Grader instead. If you''re starting there and achieve 3%, that''s awesome!
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Adwords, Research] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    'Every day, more and more people are using the internet to research and find doctors near them. By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. per click!
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 25, 2014
    [Adwords, Research] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
    Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Google Adwords are targeted based on search terms (and sometimes location, for brick and mortar businesses). For Google, spend some time doing keyword research. Audience targeting. Be specific.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Adwords, Research] The 2014 Digital Marketing Ecosystem
    Customers are increasingly self-sufficient and will take the time to do the research. We’ll test advertising creative across AdRoll, Google AdWords, OutBrain.”. 'Originally posted on LinkedIn by Cody Ward. love this graphic above by Scott Brinker. Every company needs a Marketing Technologist. Basic questions.:
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Adwords, Research] CMOs Win When High-Value Customers Are Treated Personally Online
    According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Tap into the beauty of data to boost cross-channel ROI.
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Adwords, Research] 3 Ways Your Manufacturing Company Should Use PPC
    You can create a campaign in Google AdWords and start sending traffic to your site within a few hours. Do some quick keyword research and write a few ads and bingo! 'Paying for space on search engines goes by many different names: pay-per-click (PPC), paid search, search engine marketing. 1.       Get New Products Seen Quick! isn’t.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Adwords, Research] Unicorn DNA: What All the Best AdWords Advertisers Have in Common
    As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. What does it take to be an AdWords unicorn?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Adwords, Research] Digital Marketing Glossary, Part 1
    AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. Good personas are created through researching your best customers, and represent a target group large enough to be important in a marketing plan. 'Guilty as charged. This glossary is a first draft, and we invite your feedback. Here’s Part 1, A through D.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords, Research] PPC for Startup Marketers: An Introductory Guide
    Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. So use a conversion tracking tool like Google AdWords Conversion Tracking or Google Analytics Conversion Tracking right from the start and never run your PPC campaigns blindly.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Adwords, Research] How to Do Keyword Research: A Beginner's Guide
    'While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. Research related search terms. How you actually do it hasn''t.
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Adwords, Research] 11 Signs Your Business is in Dire Need of Blogging
    HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. Epic content acts like a magnet – it draws the right kinds of people to your website by answering their questions, solving their problems, or helping them research branded solutions.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Adwords, Research] Hinge’s Fab Five: January 2014
    Short and to the point, this post brings to light how to optimize your PPC campaigns for metrics like cost per lead (CPL) and conversion rates with step-by-step instructions for use in Google AdWords and your Bing account. Each medium (whether it be a blog, guide, or research study) serves its own purpose. Enjoy! By: Ashley R.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 23, 2014
    [Adwords, Research] 5 Search Engine Marketing Tips to Compete with the Big Guys
    Do some competitive research and try to make your business seem like the logical choice. Also check out our blog post on Maximizing Google Adwords  and 5 AdWords Tips for a Small Budget for more ways to get the biggest bang for your buck. Keyword Selection. This is an excellent way to reduce wasted spend. Day/Geographic Parting.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Adwords, Research] 4 Ways to Take Your AdWords Spend to The Next Level
    'AdWords spend sucks up a chunk--in many cases, a massive chunk--of many marketers'' budgets. AdWords is awesome, but how do you take your spend to the next level? Are you getting credit for every lead your AdWords campaigns generate ? In most industries, FYI, about 10% of your total AdWords leads will be phone calls.
  • WEBBIQUITY  |  THURSDAY, JANUARY 2, 2014
    [Adwords, Research] Six Expert Guides to Dealing with Keyword (not provided)
    'In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. At the time, Matt Cutts assured everyone that the change would only affect single-digit percentages of all organic search traffic reporting.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Adwords, Research] A Year in Review: The Biggest Social Media Updates of 2013
    For one, it’s yet another platform to use for research when creating data-based content. But it’s also handy for content curation, content creation , researching your competitors, and tracking brand mentions by influencers, to name a few. 'Can you believe 2013 is almost over? The 3 Most Important Facebook Updates of 2013.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Adwords, Research] 10 Essential Reports and Research for B2B Marketers
    Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Adwords, Research] 9 Crippling Mistakes B2B Search Marketers Make
    But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. This is a great place to use your buyer journey research on questions that need to be addressed throughout the buying process. ” I never expected to say that. Your Turn.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 14, 2013
    [Adwords, Research] 4 Steps to a Hunger Games Marketing Budget
    Research from IBM shows that companies basing marketing spend on these metrics make 40% more revenue than companies that don''t. We did our research and the lead demographics looked great. If you determine that Google Adwords generates more clicks, calls, and closed sales than retargeting, you should kill your retargeting efforts.
  • FATHOM  |  MONDAY, NOVEMBER 11, 2013
    [Adwords, Research] Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways
    But there are some other tactics to perform your research and measure your data for opportunity. “What is, Where to find, How To” Research Stage. Get some insights from the Paid and Organic report in Adwords. Retail Industry/E-commerce hummingbird Keyword Research Organic Search Pubcon SEO Nonbranded queries.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 4, 2013
    [Adwords, Research] How to Make Hummingbird Your Ally with Long Tail Keywords
    The first should be a keyword tool like AdWords or Wordtracker. Just as before, you should research your keywords and find the best that match what you’re looking for in terms of traffic, and exposure. Marry this with a bit of old-fashioned research. What kind of research would you do into a business or brand?
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Adwords, Research] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Take advantage of YouTube overlay messaging if you do Adwords. ' A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  Summary.
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 22, 2013
    [Adwords, Research] Staggering New Data from Google: 70% of Mobile Searchers Call
    They conducted mass amounts of research with Ipsos, and also pulled some data from their own databases. Google found that "calls are not only an important channel for research and transaction, but even the presence of a phone number in search results can strongly influence the percept of a business''s brand.".
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 9, 2013
    [Adwords, Research] How to Write a Winning Pay Per Click Ad
    According to David Jaeger in the Search Engine Watch article, “ How to Write the Best PPC Ad Copy …” Jaeger suggests that researching and noting what your competitors are doing is a great place to start when writing pay per click ads. In this post we highlight essentials for writing a winning pay per click (PPC) ad.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 8, 2013
    [Adwords, Research] Best practices for social media shilling
    All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Or, by throwing money into the bottomless put known as Google AdWords, hoping that your ads will end up coming up all over the boards you hope to target. 'Photo credit: calmenda.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [Adwords, Research] LinkedIn Sponsored Updates: A Beginner’s Guide
    Unlike marketing tools such as Google AdWords, LinkedIn allows companies to target an audience on a much more narrow level. The company posted a link to their 2013 Digital Marketing Optimization Survey along with a key insight from the research. An example of a LinkedIn Sponsored Update by Intuit. percent. audience filters).
<< 1 2 3 4 5 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...