• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Adwords, Research] Closing the Loop on Social Leads
    Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • KEO MARKETING  |  TUESDAY, JULY 28, 2015
    [Adwords, Research] AdWords Now Includes Google My Business Ratings
    Last year, Google made an enhancement related to these extensions, letting advertisers enable automatic linking of their Google My Business location information to their AdWords account. Ratings can now be pulled into the AdWords ads, allowing potential customers to immediately see this feedback from other users when doing online research.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Adwords, Research] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    Google AdWords is the most popular PPC service. In Hinge’s own research , banner ads aren’t ranked as one of the least effective online marketing tools. You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. Pay Per Click (PPC).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Adwords, Research] How to Utilize B2B Online Marketing to Promote New Solutions
    Whether paid search is already an channel invested in or not, consider create new campaigns around the audience’s searches and interests through Google AdWords and / or Bing AdCenter. Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. App Notifications.
  • VIDYARD  |  MONDAY, JUNE 22, 2015
    [Adwords, Research] Video SEO Making You Craz-EO? Try These Helpful Tips!
    Video can help you accomplish all three things. I’ll give you some proof: Pages with video are 53 times more likely to rank on the first page of Google search results, according to one Forrester Research study. Choose 5 to 6 keywords using the Google AdWords tool to improve opportunities for your video content to be ranked highly.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Adwords, Research] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Have you optimized your content's title for organic search? ( Pro tip: Do some keyword research to figure out which phrases get the most search volume. Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). For situations like those, here’s what to do. Step 1: Assess and Create Your Content (1 Hour).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Adwords, Research] Interview with Dave Chaffey of Smart Insights
    Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Adwords, Research] 4 Ideas to Generate Blog Topics
    These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. Narrow down blog post ideas with Google AdWords Keyword Planner.
  • MARKETING ACTION  |  FRIDAY, JUNE 5, 2015
    [Adwords, Research] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
    We discussed some of the ways to conduct SEO data research, such as using crawlers that crawl your site, reviewing search provider webmaster tools (WMT) data, pulling backlink data, and gathering keyword data. If your site is linked to Adwords, how does traffic perform from search ads? Once this is done, you’ve got plenty of data.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 3, 2015
    [Adwords, Research] Personalization 3.0: Turning Your Website into Your Best Salesperson
    In fact, customer experience research from Aberdeen shows that 95% of best-in-class organizations are able to deliver consistent messages to customers across multiple channels , versus only 56% of all others. Personalization is neither a new term nor a new concept. More personalized? But you have to applaud the vision. Why personalization?
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Adwords, Research] 10 Tips for Getting Long-Term Traffic to Your Content
    Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. Therefore, you want to make sure your content is optimized for keywords and phrases that are and will be searched for often. 2) Research promotable content. It’s simple.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Adwords, Research] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    According to a recent article in eMarketer based on research from Kapost , B2B marketers are having trouble coming up with fresh concepts to power their digital campaigns. Every time I feel stuck, blocked, or simply out of ideas, I step away from writing and start editing, proofreading, researching, or designing. What then? Yikes!
  • WEBBIQUITY  |  TUESDAY, MAY 12, 2015
    [Adwords, Research] How To Turn Video Marketing Into a Successful SEO Strategy
    ” By reviewing  Google Adword’s keyword planner , we were able to recognize the popularity of this query and concluded tennis players would benefit from this professional advice. For the tennis video, we had previously performed our research on popular search queries. If Guest post by Jason Parks. Watch video }.This
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Adwords, Research] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. Health insurance advertising is one of the most competitive and therefore expensive industries in paid search advertising.
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Adwords, Research] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. This year I've been talking a lot about Nurturing. It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. The impact? The welcome email.
  • MARKETING ACTION  |  TUESDAY, MAY 5, 2015
    [Adwords, Research] Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
    They tend to be used more by people who have a good idea of what they’re looking for, as opposed to someone doing general research. This count can vary depending on AdWords ads, local listings and other factors. You can see some information on how competitive a search term is in the Google AdWords Keyword Planner. Clicks. 1.
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Adwords, Research] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Research-Mode: please note, many of our healthcare clients want to show up for these types of queries. Research. If you would like Fathom to take a look at your current AdWords campaigns to see if we can improve them, please do not hesitate to contact us for a free assessment ! Animals. Puppy. Puppies. Kitten. Kittens. Horse.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Adwords, Research] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Adwords, Research] Visible Expert Profile: How Marketing Specialist Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • FATHOM  |  FRIDAY, APRIL 17, 2015
    [Adwords, Research] Are You Advertising Your Urgent Care Clinics Online?
    Many of the conditions/treatments examined around these service lines have a long “research” cycle before even considering scheduling an appointment. Lastly, Google AdWords and Bing ads have made it extremely easy for advertisements to connect with new patients via their click-to-call feature on mobile devices. Why Urgent Care Centers.
  • BLOG MY CALLS  |  TUESDAY, APRIL 14, 2015
    [Adwords, Research] 6 Tips to Enhance Your Mobile Bid Strategy
    While default settings within AdWords will combine your mobile and desktop campaigns, setting up ‘mobile-specific’ campaigns offers the potential to more effectively target searchers. What would you search for if you were doing research on a smartphone? 4. Is your strategy optimized for mobile search behavior? Call-Centric Ad Copy.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Adwords, Research] 11 Ways to Make Your Content Appealing to International Audiences
    Take a look at this screenshot from a blog post we wrote optimizing AdWords campaigns for desktop and mobile: Someone translating this post might be able to swap these diagrams out with a description. They can usually do this by using web-based tools to research keywords. Cranberry sauce = ?a typical food served on this holiday.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Adwords, Research] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Which keyword research and other SEO tools are most effective? Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Adwords, Research] Why Long-Tail Keywords?
    However, with the right research and data as tools, it’s easy to see that leveraging longer keywords is a superior long-term SEO strategy. One of the best free keyword research tools on the internet is Google’s Keyword Planner. Keyword Planner is technically an AdWords tool. Why Not Short-Tail? How to Define Long-Tail Keywords.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Adwords, Research] Four Digital Marketing Mistakes You Should Never Make
    Your instinct might tell you that your brand should have a presence on as many social networks as possible, but research suggests that may not always be the case because different demographic groups use social platforms to interact differently with brands. If you feel a little behind the curve, don’t worry. That’s all well and good.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Adwords, Research] Marketing Mathematics: Why You Need to Invest in Website Engagement
    The fact that 83% of decision makers stated their company websites are the most popular channel for online research, coupled with the fact that more then 70% of today’s sales processes are done before ever contacting a sales rep explains why there are tens of thousands of monthly visitors to company websites. The Problem. The Solution.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Adwords, Research] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    Here’s a Lead-to-Revenue connection guide Google recently published that will help any company advertising through Google Adwords and also using Salesforce tie leads back to revenue: https://support.google.com/adwords/answer/3285060. 2. Content Marketing Institute recently released its annual Manufacturing Marketing Trends report. 
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Adwords, Research] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. Observing consumers in the streets of NYC and in everyday life is also perfect market research. that means checking website analytics, AdWord account conversions, and then business numbers.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Adwords, Research] What Shazam Can Teach Marketers about Predictive Analytics
    What’s more, Aberdeen research shows that 42% of Best-in-Class organizations are already creating models of customer buying behaviors and processes to map their customer journeys. After hitting a wall on ROI with Google AdWords, the team decided to test paid search with Bing and Yahoo as well. Image courtesy of Shazam via [link].
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Adwords, Research] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Let’s take a look at ten absolutely fundamental B2B marketing strategies that will not only help your firm keep up, but help you get ahead. 1) Research Research is the bedrock of any modern marketing effort. From marketplace research to brand research, detailed scientific studies will help you make more informed decisions.
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Adwords, Research] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. From a pure SEO standpoint, you start with the keyword research. Find new research if you can. But as you know, “if you build it, they will come” is not a smart business strategy. Unread. Unshared.
  • BLOG MY CALLS  |  TUESDAY, MARCH 17, 2015
    [Adwords, Research] 7 Free Keyword Research Tools for Marketers
    Whether these goals are tied to SEO or PPC efforts, the process should begin with thorough keyword research. The following free keyword research tools can be used to gain marketing insight and distinguish the most effective emphasis for your strategies and campaigns. 1. AdWords Search Terms. Google’s Keyword Planner. WordStream.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Adwords, Research] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    Keyword research is only one part of the equation for B2B marketers looking to improve their performance in Google over time. How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? Structured Data Examples. Direct Answer Example: Action Items for B2B Marketers?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 17, 2015
    [Adwords, Research] 5 Ways to Use Paid Search & SEO Together
    Keyword Research/Expansion. Use your Adwords tools to determine if the traffic volume is worth the cost. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Paid search and SEO work in different ways to get visitors to your website. Start with the top converting and high quality score terms.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords, Research] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO: Link Building, Keyword Research Becoming Most Challenging Tactics by MediaPost. Among the specific research findings here are the top SEO challenges businesses face: “41% find link building one of the more difficult strategies, and 39% call out keyword research management as a close second. But change is.”
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 18, 2015
    [Adwords, Research] 5 Things Mardi Gras and Banner Ads Have in Common
    Within Google Adwords alone there are millions of available ad spaces, but if you want meaningful impressions you need to manage your placements. This involves time, effort and research. The endless fight. Floats and ads share the same dilemma – how do we attract more eyeballs?  Bold design. It’s all about placement.
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Adwords, Research] Ready to Promote Your Video? Sharing May Not Be Enough
    So you do your research, and you learn that video is the best way to engage audiences. All you have to do is set up a Google AdWords account to create an online video campaign. Google AdWords. YouTube uses Google AdWords to help you promote your content. But what is Google AdWords? But then what? Let me explain….
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Adwords, Research] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    ” Instead, your keywords need to be carefully selected based on market research and an in-depth knowledge of what your target audience is searching for. Try using tools like Google AdWords, Moz Analytics or other keyword ranking software. The keywords used should be incorporated in your web copy as naturally as possible.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 27, 2015
    [Adwords, Research] Discover the 5 Steps to Help You Profit with Google Adwords
    Do you know why businesses lose money with Google AdWords? Whether you are new to Google AdWords, or want to optimize your campaigns to improve ROI, this blog post is for you. He has managed several million dollars worth of AdWords accounts over the course of seven years. Three AdWords Lessons. It''s extremely targeted.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Adwords, Research] Top 10 B2B Inbound Marketing Predictions for 2015
    Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Now, it is just the opposite.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Adwords, Research] SEO Basics + a Checklist for Content Marketers
    Next, review Google AdWords for keyword volume. For more information on keyword research, take look at some of Act-On’s SEO resources: SEO 101 Part 3: Keyword Research. check Google AdWords traffic? AdWords SEO search engine optimization search marketing SEO tactics Use keywords literally and deliberately. 2.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Adwords, Research] Why You Should be Using Product Listing Ads Right Now
    Comparison shopping sites like PriceGrabber ,  Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. Do the research to see what each engine requires, and use a data feed solution like GoDataFeed to help manage all your feeds. How do they work work?  .
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Adwords, Research] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. First Job: Government Scientist. "I thought I was going to be a scientist when I graduated college, and I took on my first job in Washington, DC as a computer scientist and researcher. What did they do there? What did they like and not like?
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Adwords, Research] International SEO 101: Which Domain Structure Should You Use?
    Below, we''ll dive into your domain structure options, explain which ones you should think about choosing from an SEO-standpoint, and cover some original research one which types of structures users actually prefer. Domain Architecture Options. users. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. Responses.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 22, 2014
    [Adwords, Research] KoMarketing Year in Review: Our Top Posts from 2014
    ValueTrack Parameters For Better AdWords Campaign Data – Joe Vivolo offers a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important. Competitive Research for SEO – SMX East 2014. Top 12 KoMarketing Blog Posts of 2014. Congratulations Ryan !
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Adwords, Research] Keywords: The Foundation of Your PPC Campaign
    There is no shortage of opportunities for miscalculations, false steps and oversights when it comes to running an AdWords campaign. Thorough Keyword Research. Executing a PPC campaign without the appropriate research is a practically worthless venture. It is also a pretty good tool for making grown men cry. Read More.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Adwords, Research] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    You’ll need a few display ads and can try retargeting on social media or through Google Adwords. 14) Do customer research. If you do research, don’t forget to survey current customers, too. Use the research in your planning or to revise your buyer personas. Think fast! Don’t let it go to waste! Estimated cost: $150.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Adwords, Research] Which Marketing Software Applications Matter to B2B Marketers?
    And according to a report from Circle Research , 88% of B2B marketers say that email is their most effective lead generation tactic. Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Turning Up the Volume: These Go to Eleven. Clearly, B2B marketers are keeping busy!
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Adwords, Research] Top 5 Tools for Enterprise Marketing Teams
    Over the past couple of months I’ve become frustrated with the limited number of times Moz would reindex my site. I’d often wait three, sometimes four weeks for a new index, and this left me working with old data. I did some research and started using Raven Tools. Below is a list of five of the top tools for enterprise marketers. General
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Adwords, Research] How to Find the Best Keywords for Optimizing Your Website Content
    Keyword research has become harder and harder as Google continues to hide more information from webmasters. This is the best place to start your research, as you will most likely want to find out what kind of content already exists about the topic you are crafting content around. On Google+ or LinkedIn?
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Adwords, Research] The Ultimate 2015 SEO Redesign Checklist
    We recommend doing extensive audience research (with tools like Sysomos, Twello, and more) first, and creating personas for both your primary and secondary target customers. If you’re planning on a website redesign heading into the new year, read on! hl=en. hl=en and Bing following these instructions: [link]. Why start from scratch?
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Adwords, Research] Why Should Marketers Change To Google Tag Manager?
    Let’s start with a little history, Google Tag Manager (GTM) was designed to allow marketing people to easily manage measurement tags for Google Analytics, Google Adwords and more, and to remove the need for a developer to add tags and code to the website. Well…that statement is mostly true. Some companies get weekly or even monthly updates.
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Adwords, Research] 58+ Resources to Master SEO Copywriting
    Keyword research is the foundation for content that is optimized for search engines. Copyblogger’s Keyword Research Ebooks. true content marketing giant created several eBooks about keyword research. The Expert’s Guide to Keyword Research for SEO Copywriting. Keyword Research and Targeting Without Exact Match.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Adwords, Research] Dynamic pricing done automagically
    Until now, being competitive demanded doing exhaustive and time-consuming research every hour of every day to see what your hundreds and thousands of competitors were charging, how they were discounting, whether they were charging for shipping (and how much), and when they were having sales (and how much they were cutting). Market Research
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Adwords, Research] 8 Key Changes In Google Search B2B Marketers Should Know
    ” Per research from Eyetools and search marketing firms Enquiro and Did-it, the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page. In 2013 it was reported that 46% of searchers now use mobile exclusively to research. Google AdWords Website Call Conversions.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 30, 2014
    [Adwords, Research] 4 Steps to Prep Your Search Engine Marketing for the Holidays
    Do Your Research. The first thing you should do when creating a new, holiday-based SEM campaign is to start with research. Once you’ve completed your research, you should have a good idea as to who your best customers are, what they’ll most likely be looking for, and where to find them. Form Your Strategy.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Adwords, Research] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    With the majority of buyers in full control of their own buying process, much of their research is done – and their minds made up – long before they invite you to take a seat. Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. Know Who They Are. Do it.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Adwords, Research] Semantic Search: Keyword Choices and Relevancy
    Much of what we consider “emerging common wisdom” about how search changes is the result of research and testing by experts, who independently come to a rough consensus. Have you read the recent SearchMetrics ranking factors survey? Long form/higher word-count content. Enriched content with diverse media. Easy to read content. Page B. Page C.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Adwords, Research] Semantic Search: Keyword Choices and Relevancy
    Much of what we consider “emerging common wisdom” about how search changes is the result of research and testing by experts, who independently come to a rough consensus. Have you read the recent SearchMetrics ranking factors survey? Long form/higher word-count content. Enriched content with diverse media. Easy to read content. Page B. Page C.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Adwords, Research] How to Design Content Remarketing Campaigns That Actually Work
    According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. To define an audience, create a new remarketing list in Google AdWords. And people come -- they find your content in search results and in their social media feeds. About Ad Fatigue.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Adwords, Research] Where Keywords Fit Into the Future of SEO
    But since you can still access keyword data for paid searches, others think it was a play to get more people using Google AdWords. Focus toward tactics that will play to Google’s more complex side: Mapping queries to actions, intent research, and aligned content creation.". "What''s in a keyword? Nothing to do with that.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Adwords, Research] What You Need to Know About Hospital Retargeting
    Perhaps because users didn’t find the information they were looking for, they were just researching, they are comparing you towards your competitors, etc. Hospital Retargeting & Google AdWords. So, what happens when you try to use Google AdWords retargeting for your hospital or treatment center? How Does Retargeting Work?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Adwords, Research] 26 Awesome Search Engine Marketing Guides
    That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. Image credit: Placeit.net. by WordStream.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Adwords, Research] Introducing the Second Edition of Fathom’s Edu Standard
    industry click-thru rate and cost-per-click for Google AdWords (vs. We’re here to answer your questions by compiling all of our higher education marketing research and expertise in one easy-to-digest document. Get first-hand marketing insight from schools just like yours. In this edition, you will learn: Avg. Fathom clients).
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Adwords, Research] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. According to Pew Research , as of January 2014, 90% of all Americans have a cell phone, 32% have an e-reader, and 42% have a tablet. Mobile is The Fastest Growing Niche. Larger Screens.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Adwords, Research] SMX East 2014 Preview: Competitive Research for SEO
    In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Competitive research is an interesting part of SEO. While I don’t want to give the entire presentation away, I do want to provide some tips on where to begin your competitive research and what to look for.
  • BLOG MY CALLS  |  SUNDAY, SEPTEMBER 7, 2014
    [Adwords, Research] Calls: Actions to Take and Metrics to Track
    You want them to call. 2) AdWords Calls by Campaign. Google offers a great free call tracking solution for AdWords. It is very basic, but it will tell you which ads, campaigns and keywords generated calls for your AdWords campaigns. If you have a small AdWords budget use Google’s free basic call tracking tool. Use it.
  • BLOG MY CALLS  |  THURSDAY, SEPTEMBER 4, 2014
    [Adwords, Research] 11 'Cons' of Google Call Tracking
    As you know, Google recently announced that they will launch AdWords call tracking. Here''s the gist: Google will provide a call tracking number that will appear on the landing page of every AdWords campaign. This service is free and it is only available for AdWords. AdWords only. AdWords only. Read More.
  • FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Adwords, Research] From Student to Digital Diva: A Successful Summer Internship
    learned best practices with websites like Google Analytics and Google Adwords. I had never heard of customer relationship management (CRM) and marketing automation tools like Salesforce and Marketo before starting at Fathom. If there were specific graphics to try to get on different websites online, I would do research and outreach.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Adwords, Research] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Here’s what the research tells us about how professional services firms, including tech firms, are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, it might be helpful to take a look at the content and copy on your website. Did you know you’re being watched?
  • BLOG MY CALLS  |  TUESDAY, AUGUST 26, 2014
    [Adwords, Research] Why Calls Are Now Mainstream for Marketers
    Google has been at the forefront of call research for a few years now. It was Google that started offering mobile click-to-call and call extensions for any AdWords ad. Is it really any surprise that they now want credit for on-page phone calls generated by AdWords clicks? Other companies have conducted research as well.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Adwords, Research] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    As your prospects conduct their online research and compare your offering to that of your competitors, you can stay in front of them even as they research other companies through retargeting. The first is on AdWords through the content network using display ads or on mobile apps. Custom Segmentation. AdRoll. Google Retargeting.
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Adwords, Research] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    That’s why it’s important to take the time to research your options in advance. Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. Better?
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Adwords, Research] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
    Everyone today has a smartphone, and it’s transforming how consumers are researching and interacting with businesses. Every year, the Illinois Technology Association hosts their annual CityLIGHTS Awards, celebrating the brightest in Chicago tech. And guess what? Ifbyphone is a finalist! Dawn of the Planet of the Smartphones. Vote for Us!
  • FATHOM  |  MONDAY, AUGUST 18, 2014
    [Adwords, Research] Health Systems’ New Best Friend: Google AdWords Review Extensions
    Therefore, prospective patients and caregivers research which hospital is best for them before making a decision as to where they will seek treatment. Introducing… Google AdWords Review Extensions ! The post Health Systems’ New Best Friend: Google AdWords Review Extensions appeared first on Fathom. But buying a crappy T.V.
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Adwords, Research] A Keyword Primer: Finding and Using Keywords Effectively
    Based on research. You could, for example, survey your own best customers to ask what keywords they would use to find your website, or products like yours, and cross those results on your other research. On the contrary, keyword research should be taken seriously and performed with organic or paid search in mind.
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Adwords, Research] 17 Helpful SEO Tools and Tool Reviews
    Most of the tools Gazalla Gaya reviews here are familiar (such as the outstanding WordPress SEO by Yoast , but a few are off the beaten path, among them HitTail (a fee-based long-tail keyword research tool) and the Virante AuthorRank tool for analyzing the influence of online authors according to Google ranking factors. Competitive analysis?
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Adwords, Research] Paid Search & The Truven 15 Top Health Systems
    Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Adwords, Research] The Biggest SEO Shakeups of All Time
    Keyword research used to be so freaking easy. If you use Google Adwords, you can still glean some keyword insights using their Google AdWords Keyword Planner. While some labeled it an attempt to block NSA spying activity , others couldn’t help but think that it was a play to get more folks to sign up for AdWords.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Adwords, Research] Is Author Rank Really Relevant?
    If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. Authorship. Let us all let out a harmonious moan. It hasn’t.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Adwords, Research] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    The Baidu Keyword Tool is a free tool for keyword research, provided by Baidu to PPC Marketers, and used for integration into their Baidu Ads Web account or Baidu Editor. This is one way for marketers to get a baseline for establishing deeper keyword research. Baidu Keyword Tool result with keyword “????(Coaxial Coaxial Cable)”. Click.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Adwords, Research] Google+ on its Third Birthday
    This isn’t about a social network in the same way that research on mice isn’t about the mazes. The reason is probably because the illustration probably takes the eye too powerfully away from paid contextual advertising, which is antithetical to Google’s desire to make lots and lots of money from Google Adwords and Adsense ads. No more.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Adwords, Research] How to Find Opportunity in a Paid Search Strategy
    For paid search, you typically have four options: Google AdWords, the Yahoo and Bing networks, ad retargeting, and demand side platforms: Google AdWords. Virtually all online marketers are familiar with AdWords as it is one of the most popular options in paid search. Yahoo and Bing Network. Ad Retargeting. Demand Side Platforms.
  • MARKETING ACTION  |  FRIDAY, JUNE 6, 2014
    [Adwords, Research] SEO Questions from the Fact & Fiction Webinar
    What are the best keyword research tools? This guide on keyword research is an excellent precursor to the work you may have ahead of you. Google Adwords Keyword Planner is a tool many SEOs use to review the search volume and competitiveness of keyword phrases. Keyword research can also spark ideas for content marketing.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Adwords, Research] 27 Must Use SEO Tools for Incredible Content Marketing Results
    How will you research keywords? free, must-use keyword research tool by Google. InboundWriter’s software suggests what to write about by identifying popular topics and helps you make your content more effective through automated keyword research. AdWords Keyword Planner. How will you measure ROI? Google Webmaster Tools.
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Adwords, Research] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    Caregivers often research on behalf of loved ones ( = difficult to track actions back to actual patient). Google AdWords even has its own ‘help’ section dedicated to the specific restrictions around the advertising of healthcare-related products and services. Download Free Hospital PPC Study. Here’s several reasons ….
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Adwords, Research] Hero Conference 2014: Key Learnings in Paid Search
    The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. Doing extensive keyword research, writing ads, and choosing/designing a landing page is not enough. They were phenomenal. Yes, we’ve known this all along.
  • MARKETING ACTION  |  FRIDAY, MAY 2, 2014
    [Adwords, Research] How Can You Use Content to Rank Higher in Search?
    Research your audience’s needs. Here are a few sites to start your research: • Quora or answer sites. Long queries for your money keyword phrases (the phrases you want to rank for) can be uncovered using Google Adwords Keyword Planner or other keyword research tools. 3. Answer Questions to Create Top-Notch Content.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Adwords, Research] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    ” Marketing Research Chart: Integrating email and search marketing tactics by MarketingSherpa. ” Running AdWords ads and examining keyword performance is another option. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. email marketing. by Forbes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Adwords, Research] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Adwords, Research] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    But now it is extending into paid search queries that directly impact AdWords advertisers. Search queries are used for keyword research, keyword expansion, and negative keyword discovery. They are less useful for research but can still be provided in aggregate. This makes research very challenging. That''s a big deal.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Adwords, Research] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. tips to improve Google AdWords marketing. 1. AdWords PPC
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Adwords, Research] Completely Preventable Ways You're Sabotaging Landing Page Conversions
    In our research, we found that the average SMB has just three landing pages. We added a form field on our landing page that simply asked prospects where they needed help and thanks to their feedback, decided to offer a free PPC health report from our AdWords Grader instead. If you''re starting there and achieve 3%, that''s awesome!
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Adwords, Research] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    Every day, more and more people are using the internet to research and find doctors near them. By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. 25 per click!
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 25, 2014
    [Adwords, Research] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
    Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Google Adwords are targeted based on search terms (and sometimes location, for brick and mortar businesses). For Google, spend some time doing keyword research. Audience targeting. Be specific.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Adwords, Research] The 2014 Digital Marketing Ecosystem
    Customers are increasingly self-sufficient and will take the time to do the research. We’ll test advertising creative across AdRoll, Google AdWords, OutBrain.”. Originally posted on LinkedIn by Cody Ward. love this graphic above by Scott Brinker. Every company needs a Marketing Technologist. Basic questions.:
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Adwords, Research] CMOs Win When High-Value Customers Are Treated Personally Online
    According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Tap into the beauty of data to boost cross-channel ROI.
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Adwords, Research] 3 Ways Your Manufacturing Company Should Use PPC
    You can create a campaign in Google AdWords and start sending traffic to your site within a few hours. Do some quick keyword research and write a few ads and bingo! Paying for space on search engines goes by many different names: pay-per-click (PPC), paid search, search engine marketing. Are you launching a new product? it isn’t.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Adwords, Research] Unicorn DNA: What All the Best AdWords Advertisers Have in Common
    As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. What does it take to be an AdWords unicorn?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Adwords, Research] Digital Marketing Glossary, Part 1
    AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. Good personas are created through researching your best customers, and represent a target group large enough to be important in a marketing plan. Guilty as charged. This glossary is a first draft, and we invite your feedback. Here’s Part 1, A through D.
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