Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Get Ahead of Your AdWords Competition.

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Lake One

AUGUST 25, 2020

Google and Google Adwords is complex and continues to change rapidly. For B2B businesses, Adwords can be very challenging, but it can also be the catalyst to success in your overall campaign. . Google Adwords and Your B2B Strategy. Just like any other tool in your toolbox, Google Adwords plays its own critical role.

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KoMarketing Associates

OCTOBER 11, 2016

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. This reinforces the idea that your ad is relevant and is more likely to create a click. You have an extra layer of control over your messaging.

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NuSpark Consulting

JULY 5, 2016

That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. AdWords allows you to compare results between Google and partners. Search Networks.

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KoMarketing Associates

JULY 6, 2016

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. The more times you can appropriately insert your key phrase in text, the better and more relevant the ad is, and usually the better the performance is.

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KoMarketing Associates

OCTOBER 8, 2014

At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad. Callout Extension Overview.

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KoMarketing Associates

JUNE 27, 2013

AdWords Sitelinks. For those advertisers with large enough spend to maintain multiple ad positions in the top 2 or 3 sitelinks are crucial for maximizing space and they provide the added benefit of allowing you to provide related relevant links and other core competencies of your business. Communication Extension. Conclusion.

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Hubspot

AUGUST 17, 2017

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost? What is a Google AdWords Ad Extension? This is where ad extensions come in. Call extensions. Location extensions.

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Directive Agency

AUGUST 2, 2018

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. There’s a lot of tools out there for AdWords budget calculators. What there isn’t a lot of information on is how to reassess your Google AdWords budget. Common Google AdWords Budget Situations We’ve Seen.

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Marketing Insider Group

MARCH 10, 2021

There are various AdWords ads, but the most common appear within the SERPs. Google Ads are ranked by relevancy and usability to a user’s search intent. These are locations that Google deems relevant to the user’s keyword. Shopping is a paid placement similar to AdWords. Featured Snippet. Related Questions.

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LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. Google AdWords…whaaaat? Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords. The ever-growing popularity of Google AdWords.

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LeadSquared

OCTOBER 26, 2017

Maybe reading about the benefits of Google AdWords in the last chapter convinced you to start running ads. Only by identifying key PPC metrics, monitoring them regularly, and tweaking ads accordingly would allow you to get anywhere close to your objectives with AdWords. Or just maybe, you have already been running ads for a while now.

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KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. Since quality score and keyword relevance requires certain aspects of ad creative to remain very static (e.g. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. Why is it important?

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Webbiquity

JANUARY 28, 2011

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? 5 Reasons Why We Love AdWords Editor by 1upDigital.

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QuanticMind

JANUARY 4, 2018

Gear up for the new year with new AdWords experience features to run more-successful promotions, target and segment prospective customers and enhance your PPC testing. Google started rolling out the new AdWords experience back in 2016, and now it’s the main interface for most PPC marketers. Promotion extensions. Start date.

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SugarCRM

MARCH 7, 2016

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. 4 Tips for Developing Your AdWords Strategy.

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LeadSquared

NOVEMBER 23, 2016

A few months ago, we conducted a webinar on Google Adwords. Among all the questions about keyword match types, conversion rates and campaign structure, there was one question that kept appearing – how to increase CTR in Google Adwords? These tips would help you increase your Adwords CTR too.

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KEO Marketing

MARCH 9, 2017

You need to find relevant keywords to use in your pay-per-click advertisements so you can attract searchers who are looking for what you offer. Google currently provides the ability to add negative keywords to your AdWords Pay-per-Click (PPC) accounts. In January of 2017, Google made a change to AdWords.

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LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO.

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Directive Agency

SEPTEMBER 15, 2017

How much should you be spending on Google AdWords? What Is the Average B2B Budget for AdWords? . But at least 75% of marketers are expected to increase their Google AdWords investments in the next year. spent on AdWords. That’s because AdWords works better for certain industries over others. Image Source ).

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QuanticMind

MAY 23, 2018

The AdWords experience has changed a lot over the years, but one feature remains important for PPC advertising success: Quality Score. AdWords Quality Score is an aggregate metric Google uses to determine the relevance of your ads to the search queries they’re optimized for. Breaking Down Quality Score for Adwords.

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NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video. What do you think of all the recent Google Adwords changes?

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QuanticMind

JULY 12, 2019

Here’s how to consider this in your Google Adwords audit, and make the right changes to optimize. If their ad copy is more relevant and better at driving clicks, this can affect your relative ad rank and performance immensely. How relevant is their landing page to their ad copy? Evaluate Ad Rank and Impression Share.

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NuSpark Consulting

APRIL 22, 2012

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible.

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NuSpark Consulting

JULY 22, 2012

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. Below are 7 examples of strategic ways to utilize Automated Rules for Adwords campaigns.

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NuSpark Consulting

JULY 22, 2012

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. Below are 7 examples of strategic ways to utilize Automated Rules for Adwords campaigns.

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Exo B2B

OCTOBER 5, 2017

We have the magic solution that can give you exactly what you want … It’s a little known tool called “Adwords”, and it can do all of this for you! Seriously though…Google Adwords really is the tool you need to meet those kinds of objectives. In a lead generation strategy, Google Adwords is an unavoidable lever.

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LeadSquared

MAY 16, 2016

Google Adwords might be a beast, but it IS a beast waiting to be conquered. But, how do you tame a beast the size of Adwords? The impressions are really relevant now. The post The Most Entertaining Google Adwords Guide You’ll Ever Read appeared first on LeadSquared. Sales numbers were up.

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LeadSquared

MAY 29, 2013

We have already talked about how Google Adwords Ad Extensions can help you get the most out of your PPC marketing efforts on Google. It highlights relevant products below the ad copy, whenever a user enters a search query that matches any of the product details present in your GMC account. Click on Adwords. product details).

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LeadSquared

MARCH 26, 2013

In simple words, Landing page optimization for Google Adwords is a part of Conversion Rate Optimization (CRO). So, what factor of landing page optimization influences the Quality Score on Adwords? Google Adwords grades your landing page on the basis of user experience, when a visitor clicks through your ad campaign.

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Hubspot

JUNE 23, 2016

Every AdWords advertiser wants more relevant clicks on their ads. The more relevant the click, the higher the chance that a visitor will convert into a lead and possibly a customer! What Are AdWords Extensions. What Are AdWords Extensions. Why Use AdWord Extensions. 4) Gives a Better User Experience.

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LeadSquared

JUNE 4, 2013

In my previous blog post on Google Adwords Ad Extensions , I talked about Product Extensions and its benefits. But as Adwords users, you all must be familiar with the fact that Product Extensions are no more active. So let’s see how Adwords Product Listing Ads work: Check out the image below! Go to Setting > Adwords.

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KoMarketing Associates

JANUARY 30, 2018

However, the problem then becomes where to find relevant, updated, and fresh sources of ideas, news, and solutions for beginner or advanced issues. Google AdWords and Bing Ads. Let’s begin with Google AdWords. Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more.

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LeadSquared

APRIL 5, 2013

What is Google Adwords Quality Score? Google Adwords Quality Score measures the quality and relevance of your ad campaigns , keywords and landing pages from a visitor’s perspective. A high Quality Score means your keywords are most relevant to the users’ search query and more effective for your ad campaigns.

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LeadSquared

MARCH 12, 2013

Paid Search (PPC Marketing through Google Adwords Campaign). Here we shall discuss about the basic steps required to start a PPC (Pay-per-Click) Ad Campaign on Google using Adwords. So let’s look at how Google Adwords Works? There are five basic steps to begin with Google Adwords campaign. Organic Search Results.

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LeadSquared

AUGUST 30, 2013

The all new Google Keyword Planner has replaced the Adwords Keyword Tool, with its unique features and user -friendly interface. Similar to the keyword tool, this option returns relevant keywords data, if you enter a word, phrase, landing page URL and/or a product category. This option can make your task easier and faster.

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Adobe Experience Cloud Blog

FEBRUARY 24, 2016

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these!

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