Webbiquity

JULY 8, 2013

But while it’s an intriguing technology with some fascinating potential applications, Google Glass is likely to, if perhaps not quite fail, then succeed only as a niche product—not like the broad consumer applications Google loves (search, AdWords, Android, YouTube, etc.). The reasons aren’t as simple as some have suggested.

Google 100

Google Burn Rate Adwords Display 100

Webbiquity

FEBRUARY 18, 2010

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

MAY 3, 2016

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. Showcase review: Comms Axis.

Paid Content 100

Paid Content Advertising Benchmark Tools Best Practices 100

Webbiquity

DECEMBER 30, 2013

Analyze and optimize your search footprint with the new paid & organic report by Inside AdWords. Dan Friedman unveils the new Paid & Organic report for AdWords advertisers, explaining that “Previously, most search reports showed paid and organic performance separately, without any insights on user behavior when they overlap.

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Webbiquity

JANUARY 2, 2014

Marketers, webmasters and SEO professionals quickly saw the share of (not provided) keywords rise to the 20%, 30%, even 40% ranges. Image credit: DealerFire. The reality was, of course, much different. The initial response of digital marketing professionals was…panic.

Keywords 100

Keywords Landing Pages Digital Marketing Funnels Traffic 100

Webbiquity

MARCH 1, 2012

Fiona McEachran looks at eight helpful free SEO toos, ranging from the widely used (e.g., 8 Cool Free SEO Website Tools by Abnormal Marketing. 5 Free Web SEO Analysis Tools by Blogging News Technology. 6 Free Steps to Practical SEM Keyword Development by Target Marketing Magazine. ”

SEO 100

SEO Tools Best Practices SEM 100

Webbiquity

MARCH 14, 2012

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. How Does the AdWords Auction Work?

Adwords 100

Adwords Paid Content SEM Paid Search Agency 100

Webbiquity

DECEMBER 19, 2017

The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Both developments are based on continuing changes by Google in terms of its core search algorithm, display page layout, and improved AdWords targeting, as well as the increasing importance of mobile and voice search.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

JANUARY 19, 2012

From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. The ability to track external pages is another nice feature. URL links).

Marketing Management 100

Marketing Management Paid Content Software Optimization 100

Webbiquity

JANUARY 31, 2017

Clickly logs and reports on a wide range of onsite activities including pageviews, downloads, and outbound link clicks; event alerts (on conversions, for example); bounce rate; campaigns; goal conversions; traffic sources; Twitter analytics; and more. These pieces of information come in an easily digestible form.” ” — SnapApp.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Webbiquity

APRIL 29, 2014

Marcela De Vivo covers a great deal of ground in this thought-provoking and wide-ranging post, from the impact of social signals on organic ranking to earning (vs. ” Running AdWords ads and examining keyword performance is another option. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. by MediaPost.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

JANUARY 17, 2011

Google Instant is bad for long-tail searches, but good overall for AdWords advertisers: overall impressions for paid search ads have increased by more than 9%, while clicks are up more than 5%. How Google Instant Changes Behavior by MediaPost Search Blog. Same topic and source as the post above, but with a different set of stats.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

MARCH 11, 2013

Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? 5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog. ** 5 STARS.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Webbiquity

FEBRUARY 23, 2012

In one of the first, if not THE first, Google+ directories, you can find people to follow and add to your circles across a broad range of topic areas from bloggers, journalists and tech entrepreneurs to scientists, filmmakers and foodies. What Brands Need To Know About Google+ AdWords Social Extensions by Search Engine Land.

Google 100

Google Tactics Tips Best Practices 100

Webbiquity

FEBRUARY 24, 2015

Vasilis Vryniotis provides a detailed pre-launch SEO checklist for new websites, with 60 questions to ask in categories ranging from keyword optimization (“Did I choose the targeted keywords wisely? SEO Checklist: 60 essential checks before launching a website by Web SEO Analytics. ** 5 STARS.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

NOVEMBER 28, 2011

Their social media traffic ranged from 4% to 9% of total traffic. That sounded low to me, so I checked some of the B2B technology client sites I manage. And nearly 15% of visits to this blog come from social media sources (including other blogs). So, check your own stats; your mileage may vary.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100