Martech

MARCH 15, 2022

While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Targeting options : The targeting ability of DSPs is more advanced than AdWords due to real-time bidding. Demand-side platforms.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 113

EMagine B2B Blog

DECEMBER 31, 2014

We’re planning on ringing in 2015 with a bang, and to keep all of you in the loop with our big plans, we’ve decided to publish a series of blog posts that include our 2015 New Year’s resolutions. eMagine is a Google Partner, meaning, that at least two members of our Digital Marketing team have passed two different Adwords exams.

Marketing Analytics Tools 40

Marketing Analytics Tools Adwords Analytics Google 40

KoMarketing Associates

MARCH 29, 2018

Pro Tip: To get the most out of Google tools, search marketers should also use Search Console, Trends, and Adwords, which I will explain in greater detail below. Google Adwords Keyword Planner. AdWords Keyword Planner is a tool that every B2B search marketer should use as part of the initial keyword research process and ongoing work.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JUNE 26, 2018

Branded AdWords listings provide an opportunity for the applicable B2B organization to more specifically manage copy associated with priority results as well as drive advertising visibility to key lead generation assets. Implementation of AdWords ad extensions that augment copy and increase space in search engine results.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

MARCH 1, 2018

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Content on the GDN is only limited by publishers imaginations, so there are endless types of questionable content that most brands would want to avoid.

Display 184

Display Advertisements Advertising Adsense 184

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. He authored Advanced Google AdWords , which is now in its third edition. Frederick Vallaeys spent 10 years working at Google and helped build the then-titled AdWords. Brad Geddes. bgtheory | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. Image from The Drum.

Work Management 48

Work Management Marketing AI Paid Search Agency Google 48

Contently

MARCH 20, 2018

With so many brands and publishers creating content, it’s imperative to make sure your work appears close to the top of relevant searches. Tools like Google AdWords keyword planner and Moz’s Keyword Explorer help users make sure you’re getting the most out of your keywords.

SEO 164

SEO Adwords Keywords Small Business Marketing 164

Biznology

APRIL 12, 2017

There are other reasons a larger commitment to SEO may not make sense, of course, but that doesn’t mean you can’t get the most out of the content you do publish by applying foundational SEO concepts to all of your work. Rule number one is to publish content relevant to the keywords you want to rank for. The importance of keywords.

SEO 136

SEO Optimization Adwords Keywords 136

Zoominfo

OCTOBER 5, 2021

Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have. On its Features page , Boeing publishes in-depth news stories that report on their solutions and how they are used across the world.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Contently

MARCH 20, 2018

With so many brands and publishers creating content, it’s imperative to make sure your work appears close to the top of relevant searches. Tools like Google AdWords keyword planner and Moz’s Keyword Explorer help users make sure you’re getting the most out of your keywords.

SEO 131

SEO Adwords Keywords Small Business Marketing 131

Hubspot

MARCH 19, 2019

Ads (Formerly AdWords) vs. AdSense. Google AdSense is a program that lets web publishers open up small portions of their website for the same advertisers to display their ads on. Google AdSense is a program that lets web publishers open up small portions of their website for the same advertisers to display their ads on.

Adsense 100

Adsense Cost Per Click Google Ads 100

KoMarketing Associates

APRIL 16, 2015

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Contently

DECEMBER 3, 2020

An important element of the coverage we want to provide is original reporting, an endeavor which requires significant time, effort and resources by the publisher,” he wrote. We’re able to do this by using the unique cost-per-click (CPC) values that Google assigns to keywords within its Adwords program.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Hubspot

JUNE 5, 2019

The advertiser has to pay the publisher whenever a visitor interacts with the ad. With Bing, you can also set up targeting filters that determine where and when an ad will be published. It's less competitive than Google AdWords, and its users shop online 36% more than any other search engine. According to our guide.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

Bannerflow

OCTOBER 12, 2018

However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. A history lesson: Google AdWords and DoubleClick. In 2000 Google launched AdWords (now rebranded Google Ads) with 350 advertisers. The release of AdWords changed online advertising forever. Google Ads.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Hubspot

JUNE 3, 2020

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Recently, I asked 17 PPC experts to tell me the top three PPC metrics they pay the most attention to when analyzing their AdWords accounts. Sometimes it can be confusing and overwhelming.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

Digilant

OCTOBER 4, 2023

Supply Side Platform (SSP) Supply refers to the seller of media – in most cases, the publisher. SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. Advertisers worked directly with publishers to negotiate pricing and placement.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

KoMarketing Associates

MAY 22, 2014

Here’s a closer look at all three of these platforms, as well as some key features each one has to offer: Google AdWords. Google AdWords has already played a huge role in mobile app advertising. AdWords Blog Post: Sharing the Latest AdWords Innovations . Twitter Publishing Network – MoPub. Google AdMob.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. This technology was tested with a select few publishers, but by late February, everyone will be able to take advantage of AMP.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Stevens & Tate

MARCH 3, 2022

You can also optimize your content for SEO or using targeted advertising (such as Google AdWords or Facebook Ads). One of the best ways to establish yourself as an authority is by regularly publishing content on subjects related to manufacturing services. Digital Marketing Is Cost-Effective.

Cross-Selling 121

Cross-Selling Paid Search Agency Cold Calling Adwords 121

Biznology

MARCH 13, 2018

They can easily be hacked through spellcraft, which is to say here, the spelling of letters into words and words into messaging and into writing and through publishing and judgments and laws. Apparently, we’re very extremely easily persuaded—both hearts and minds, both individually and (especially) en masse.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Webbiquity

SEPTEMBER 22, 2014

Google recently announced they are offering this service free for their AdWords users. With the help of web analytics programmes it is possible to see: which keywords the customer used before calling; the publisher which drove the visitor to the website; the webpages they looked at before, during and after each call.

Planning 100

Planning Work Management Marketing Management ROI 100

KoMarketing Associates

FEBRUARY 24, 2015

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Publishing characteristics (date published, author, comments, etc. Publishing characteristics (date published, duration, etc.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. 40 Technical SEO Mistakes — SEMrush Study.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

APRIL 7, 2014

Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

NOVEMBER 19, 2013

In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Basically, certain publisher sites may have multiple partners. While there are many remarketing/retargeting services, we often get asked how to choose one over another. A word of warning: Many vendors share the same or similar inventory.

Work Management 120

Work Management Marketing Management Adwords B2B 120

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. This is important because it means a lot of people are running AdWords on this keyword, which means that there is strong commercial intent behind this keyword. (In

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Convert

APRIL 19, 2021

Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. When you send a Google Adwords click to an A/B test, you are directing a high intent, hard-won lead Google has gauged to be a good fit for conversions on your site to a potentially suboptimal experience (if your variant can’t beat the control). Here’s why.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

KoMarketing Associates

DECEMBER 27, 2016

In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. Google Testing Additional Structured Snippets Options. How does Google make money?

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Martech

SEPTEMBER 11, 2023

Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. This type of efficiency allows marketers to scale personalized content across their company’s website, social media and email campaigns, and digital ad platforms such as Google AdWords.

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

KoMarketing Associates

JULY 19, 2016

How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. Button Optimizer. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Martech

JUNE 29, 2022

It doesn’t matter if you’re an advertiser, publisher, retail or service site — each of these integrations is a possibility to use today for free in Google Analytics 4. After saving, go back to the library area and publish your collection. It’s the most popular and well-known search advertising tool, formerly known as AdWords.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Activities 100

Webbiquity

AUGUST 9, 2012

Use AdWords (and SEM in general). Search engine marketing programs like AdWords enable marketers to identify which keywords actually drive conversions most effectively, and to always have their site appear on the first page of search results for those terms, regardless of variations in organic rank. So what are the implications?

Long Tail Marketing 100

Long Tail Marketing Lead Scoring Lead Ranking Adwords 100

Webbiquity

JUNE 7, 2018

Publish whitepapers and reports on subjects that would interest your customers. Use Adwords. Even if you already have a content marketing strategy in place, make sure you’re using the latest tactics to amplify its effectiveness. Conduct webinars on topics related to your industry. Write blog posts related to your industry.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

JANUARY 30, 2018

It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. The report displayed engagement by hours and days; not surprisingly, the most active time correlated with the site’s new blog post publishing schedule.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Parse.ly

JUNE 9, 2022

Many publishers and content marketers are actively researching the implications of this change—how it will impact their analytics ecosystems, their workflows, and ultimately their businesses. Losing visibility into that audience is creating another major blind spot for many publishers and, of course, that can have detrimental effects. .

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52