Biznology

JANUARY 31, 2012

While early online marketing started to make advertising nervous but it wasn’t until Google AdWords started turning the art of advertising into a science. These were no men who had faith in science, thinking that advertising was an art. The same thing is happening to direct marketing.

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Social Media Media Wikipedia PR 80

Biznology

JANUARY 10, 2012

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

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Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

OCTOBER 8, 2013

A venerable tradition in public relations is the grass-roots campaign. Or, by throwing money into the bottomless put known as Google AdWords, hoping that your ads will end up coming up all over the boards you hope to target. Photo credit: calmenda. Get a solid issue behind you and get out the vote! Spend a little time getting.

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Social Media Astroturfing Practices Media 80

Biznology

JUNE 21, 2016

Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales. That’s cool. It is like sales.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

MAY 16, 2017

Arrivederci! Like this post? Sign up for our emails here. The post Five social media courses make one social media strategy meal appeared first on Biznology.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap. People are freaking out about the new Google Search.

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Paid Content Google Digg De-duplication 80

Biznology

NOVEMBER 8, 2011

The more sites, shares, and comments that happen even outside of Google + are all part of that — even the little +1 buttons that are all over every search result you see in both organic results as well as in the current crop of Google AdWords/AdSense contextual ads.

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Google SEO Adsense Profiling 80

Biznology

MAY 9, 2017

It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead. In the gig economy, the interview process goes both ways.

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

Biznology

AUGUST 7, 2012

The best case is you’ll end up in Google’s quarantine: the Google Search Sandbox; the worse case is you’ll be banished!

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Google Adsense Domain Social Networks 80

Biznology

JUNE 14, 2016

We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil.

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Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

APRIL 23, 2013

The Long Tail strategy for AdWords works for blogger outreach. Content Marketing Internet Marketing Public Relations Social Media Marketing Blog Blogger chris abraham Facebook Google Outreach pinterest social media Speed dating StumbleUpon twitter' Real bloggers and real blogs always trump Robot Armies. tommartin.typepad.com).

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