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Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark Consulting

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. This lets you understand how your AdWords results in the most important milestones in your B2B sales funnel.

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How Your Web Page Speed Effects Your SEO and Adwords Performance

Stevens & Tate

For companies that already advertise to prospective customers on mobile devices, or who have organic search presence, there are numerous elements of their online presence that need to be checked, tested, and, where appropriate, changed. How Will Google’s Speed Update Impact Your AdWords Account? The Importance of Testing Site Speed.

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How to Optimize Ads and Save Money on Google AdWords

NuSpark Consulting

If so, then using Google AdWords is an ideal solution. Unlike growing traffic organically through search engine optimization, you have to pay for AdWords. You pay for everyone Google AdWords sends to your landing page. An AdWords ad is deceptively simple. Up Your Google AdWords Quality Score. And yet again.

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A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark Consulting

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.

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Cost Per Click Reduction Strategy in Google AdWords

NuSpark Consulting

As an experienced marketing executive, you understand the importance of being visible on search engines; whether it’s via 1 st page organic listings, or as an ad that serves based on a prospect’s query. By having a good number of negatives, you prevent irrelevant clicks from charging your AdWords account. Think about it.

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Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark Consulting

That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. AdWords allows you to compare results between Google and partners. Search Networks.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on Google.com. How Much Am I Spending?

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