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What Every Marketing Department Needs to Know About Google+

Convince & Convert

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Well, it won’t be.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” How the long tail AdWords approach works for blogger outreach. ” Trying GroupHigh for blogger outreach campaigns.

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16 Must-Follow Marketing Thought Leaders

BenchmarkONE

He proposes that the purpose of thought leadership is to craft and distribute content that improves others’ lives. . As a serial entrepreneur and early backer of Twitter, Gary Vaynerchuk knows what’s up when it comes to building a business. As you build your small business social media strategy, Bryan Kramer is one to watch.

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Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. What It Means: This is an exciting update from Google.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. In essence, this is what we do. Introduction.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. In essence, this is what we do. Introduction.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

Go beyond the “big three” social networks (LinkedIn, Facebook, Twitter) and check out avenues for sharing like exploreB2B , Quora , Scoop.It , and for blogs specifically, Triberr. • Experiment with AdWords, social network advertising, Bizo , and other ad networks. Experiment.