WebMarketCentral

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns?

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Google's content network can be a valuable addition to any AdWords search marketing program. The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar.

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Marketing Automation Update: Manticore VII Released

WebMarketCentral

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm's product has now evolved into a full marketing automation suite.

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The Case of the Missing Leads: An SEM Mystery

WebMarketCentral

Government stuff, on AdWords. Same product as before, only they'd made a few tweaks to optimize it for business use. Two months down the road, the AdWords campaign was in trouble. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low.

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How to Develop an SEO Keyword List

WebMarketCentral

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. Try to think like a prospective customer—what phrases would they likely use to try to find the product, service or information you offer?—rather

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How to Improve SEM Conversion Rates

WebMarketCentral

To optimize the results of a Google AdWords, Yahoo! Your landing page should have one-two paragraphs (a couple of sentences plus 3-5 bullet points is even better) of compelling, straightforward copy: this is what my product/service will do for you and why you should act now. Keep the contact form short. Offer an incentive for response.

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Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

The AdWords Content Network - Better Than Ever by PPC Discussions Reflecting the experience of many search marketers, blogger Jeremy Mayes gives 10 reasons why the Google content network no longer sucks for advertisers. This post walks readers through the conversion tracking process on AdWords, Yahoo!