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Three Things Smart B2B Marketers Will be Doing in 2016

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As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. What’s the ROI of a thought leadership or “how to” blog post that generates a lot of views but doesn’t tie directly to promoting a product?

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14 Fortuitous SEO and SEM Stats and Facts

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On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. When asked what methods they use to find local businesses, products and services, 65% of consumers mention desktop search.

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How To Turn Video Marketing Into a Successful SEO Strategy

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If the video is of a high quality, this rich media can allow users to learn more about your product or service. ” By reviewing  Google Adword’s keyword planner , we were able to recognize the popularity of this query and concluded tennis players would benefit from this professional advice. Invest in a Quality Production. Guest post by Jason Parks. Watch video }.This

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48 Phenomenal SEO Guides, Tips & Tactics

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Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. SEO is product. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Guides to SEO for Beginners.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

26 Outstanding LinkedIn Tips and Tactics

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Use  LinkedIn to help sell product, expand your networks, grow your business and gain free publicity,” Martine Hunter lists more than two dozen tactics to more fully engage on LinkedIn, such as conducting market research with Polls, sharing survey results with contacts, and “Check connections’ locations before traveling so you can meet with those in the city where you’re heading.”

17 (of the) Best AdWords and SEM Guides of 2011

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Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Tips for Increasing Your AdWords Quality Score by ClickZ.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

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Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? companies have integrated social media with their customer service, sales, or product development processes. Twitter, Facebook, and on Amazon.com, which is the top destination for product search). Think AdWords isn’t important?

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Where Google Moved Your Digital Cheese

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” The point of the tale is to promote productive approaches to dealing with change. AdWords. There’s no question AdWords can be an effective component of online strategy—it’s controllable, immediate and finely measurable. Content Marketing Search Engine Optimization (SEO) Web Presence Optimization AdWords cheese station C Google Matt Cutts Panda Penguin 2.0

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

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Plus, what about Google Maps, Google Translate and a plethora of other Google products?”), What Brands Need To Know About Google+ AdWords Social Extensions by Search Engine Land. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. ”).

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25 of the Best Web Presence Optimization Guides of 2012

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PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. While this is true for the universe of all search results, for commercial searches (that is, those searches where a user is looking for information about a product or service in support of a buying decision), clicks on paid results  are significantly higher.

The Future of Digital Marketing According to the Giants

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Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. Let’s have a look. Their solution? How about you?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

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” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. And 56% of decision makers believe that remote workers are more productive. Or that 73% of U.S. companies now use social media for marketing (though the figure varies widely based on size of company)?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

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Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. The two discuss Bing’s link explorer tool in detail, covering topics such as the size of the tool’s index, search filters, future product plans, trends, marketing strategy and more. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog.

26 Awesome Search Engine Marketing Guides

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deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. For example, the Keyword Positions report (found at Acquisition>Adwords>Keyword Positions) reveals which ad positions actually provide the highest conversion rate (it’s not always the top spot). Image credit: Placeit.net.

Why Google Glass Will Fail

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But while it’s an intriguing technology with some fascinating potential applications, Google Glass is likely to, if perhaps not quite fail, then succeed only as a niche product—not like the broad consumer applications Google loves (search, AdWords, Android, YouTube, etc.). Nor will the product fail because most people think they look better without glasses. Random

Best Social Media Stats, Facts and Marketing Research of 2010

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70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, social media is more likely to increase positive thinking around a product and brand.&#. When asked how discover new online products, a large majority of consumers chose search engines over social media sites. Social Media Facts and Stats. And much more.

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The Social Media Monitoring Metric We Need, But Can’t Get

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When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Advertising is product- or service-focused: buy our product or service because it does A, B and C. Social media monitoring tools continue to proliferate in number and advance in functionality.

Best Cool SEO Tools of 2011

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Ted’s conclusion: “Bruce’s product is very broad and comprehensive and covers more bases…(than) other tools…and is well worth trying out.” SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity. Need to analyze the optimization status of an existing website? Identify promising keywords? Single-Tool Reviews.

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Web Presence Optimization Software Review: gShift Labs

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But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. ” Campaigns are gShift’s method for creating different keyword groups to track (e.g., by product line, country, competitor, etc.). In the early 2000s, they developed the Hot Banana web CMS product, which was acquired by email service provider Lyris in 2006.

Real-World Results from Web Presence Optimization

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TAB Products – “Hybrid Records Management” TAB Products is a provider of records management software , file folders and other filing supplies, mobile shelving , and health records management products through its AMES division. My last post, What is Web Presence Optimization, and Why Should I Care? But what do the real-world results look like?

11 Expert PPC Guides, Tips and Techniques (and One Rant)

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Maximize the productivity of your ad spending? How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics. Quick Ways to Increase Conversions in AdWords by Fathom Blog. search engine marketing. by PPC Hero.

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Best Social Media Stats and Market Research of 2010 (So Far)

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51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.&#. 97% of these companies use Google AdWords; 56% advertise on Google’s content network. products on social networks. Twitter users frequently exchange information about products and services.&#.

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Best AdWords Tips and Tactics of 2009, Part 2

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Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing. dead simple ways to optimize your Adwords campaign by CDF Networks. by Search Engine Land.

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Best AdWords Tips and Tactics of 2009, Part 1

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Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Rich Media and Video templates in display ad builder by Inside AdWords. by Search Engine Land.

Search Engine Marketing (SEM) Best Practices

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The type of product or service you offer—as a general rule, products or services that are inexpensive, have only one decision-maker, and are either tactical (B2B) or impulse (B2C) purchases will benefit most from an aggressive search marketing campaign. Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Write your ads. Digg this!

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Is Social Media BS?

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You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. You have to jump in all the way, and involve your best people: the ones who know your products and services inside and out, and understand the issues your customers face. When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing.

The Social Media Monitoring Metric We Need, But Can’t Get

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When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Advertising is product- or service-focused: buy our product or service because it does A, B and C. Social media monitoring tools continue to proliferate in number and advance in functionality.

SEM Mystery: The Case of the Missing Leads

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Government stuff, on AdWords. Same product as before, only they’d made a few tweaks to optimize it for business use. Two months down the road, the AdWords campaign was in trouble. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. “Care for a drink?&#. “No.

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Manticore VII Marketing Automation and Lead Generation Released

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Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite. any significant price point, non-commodity products). The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. The company’s original focus was on web analytics. Share this on del.icio.us.

How to do Lead Nurturing Right

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It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). The guide itself is well-researched, clearly written and highly practical. Digg this!

19 New Featured Sources on the B2B Marketing Zone

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Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). Adwords. The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.  For those not familiar with it, the B2B Marketing Zone (a.k.a. SazBean ( Social Network Analytics Measurement Social Media ). Sarah Worsham ( @sazbean ).

Best Search Engine Marketing Tips of 2009, Part 2

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While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. These ads are separate from your traditional campaign-level geo-targeting in AdWords.&#. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

Best Web Analytics Tools and Tips of 2009

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detailed tutorial on using the Advanced Segments Tool in Google Analytics to gain insights into measures such as differences in conversion rates based on content viewed: sure, that popular blog post drew a lot of traffic, but was it productive traffic? New AdWords ID Data in Google Analytics API by Google Analytics Blog. Alex Lucas explains how to combine data from Google Analytics and Google AdWords to “get a (more) detailed picture of the performance of…ad creatives and keywords.&#. Google Analytics 101, Part 1 by Search Engine Watch. by ECommerce Guide.