The type of product or service you offer—as a general rule, products or services that are inexpensive, have only one decision-maker, and are either tactical (B2B) or impulse (B2C) purchases will benefit most from an aggressive search marketing campaign. Keyword / Key Phrase Development: look at multiple sources—your existing site content, competitors’ websites, industry trade publications, relevant blogs, and the keyword suggestion tool in Google AdWords—to develop your long list of key word and phrases to use in your SEM campaign. Higher goals require a larger budget. MORE >>

Maximize the productivity of your ad spending? How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. Greg Habermann reports on Google’s decision to change AdWords ad rotation settings from “indefinite” to just 30 days, explains how this will screw up head-to-head ad testing (particularly for smaller advertisers with low impression volume and agencies managing multiple accounts), and then suggests some alternatives and workarounds to try until Google comes “to its senses and change this back.” search engine marketing. MORE >>

Plus, what about Google Maps, Google Translate and a plethora of other Google products?”), What Brands Need To Know About Google+ AdWords Social Extensions by Search Engine Land. Kelly Gillease explains what social extensions are, why they matter (“The main advantage for in-house marketers implementing the new Social Extension is to boost their +1 counts all around, AdWords ads and Google+ pages will receive boosts from each other’s increasing +1’s”), how they impact AdWords ads, and what companies need to do to complete the verification process with Google. MORE >>

” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. by MarketingProfs Yet another study on clicks-by-search-rank, this one from Optify , concludes that the top spot in search generates 36% of all clicks, and the top three places combined account for 60%; but appearing at the top of page 2 is actually slightly more productive than being at the bottom of page 1. And 56% of decision makers believe that remote workers are more productive. Oh yeah. MORE >>

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Janel Landis Laravie highlights changes Google had made to give paid search results more prominence, among them Local, Product, Video, Phone and Sitelinks, and states that “If you still are not using these, you are missing out.” How Does the AdWords Auction Work? MORE >>